{"id":55203,"date":"2026-06-12T14:15:54","date_gmt":"2026-06-12T14:15:54","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=55203"},"modified":"2026-06-12T14:15:57","modified_gmt":"2026-06-12T14:15:57","slug":"professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/","title":{"rendered":"Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-962af9d1 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-010e51cd wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-contents\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-9a4c8acf wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-a-stabilising-market-shaped-by-commercial-priorities\" data-level=\"2\">A stabilising market shaped by commercial priorities<\/a><\/li><li><a href=\"#h-employer-led-hiring-and-rising-expectations\" data-level=\"2\">Employer-led hiring and rising expectations<\/a><\/li><li><a href=\"#h-ai-adoption-moves-from-experimentation-to-expectation\" data-level=\"2\">AI adoption moves from experimentation to expectation<\/a><\/li><li><a href=\"#h-data-privacy-and-the-shift-to-first-party-insight\" data-level=\"2\">Data, privacy and the shift to first-party insight<\/a><\/li><li><a href=\"#h-changing-skill-demands-and-the-rise-of-specialisation\" data-level=\"2\">Changing skill demands and the rise of specialisation<\/a><\/li><li><a href=\"#h-evolving-client-expectations-and-the-role-of-marketing\" data-level=\"2\">Evolving client expectations and the role of marketing<\/a><\/li><li><a href=\"#h-the-growing-importance-of-commercial-alignment\" data-level=\"2\">The growing importance of commercial alignment<\/a><\/li><li><a href=\"#h-outlook\" data-level=\"2\">Outlook<\/a><\/li><li><a href=\"#h-a-more-demanding-but-more-rewarding-market\" data-level=\"2\">A more demanding but more rewarding market<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-fe5e0b46 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-share\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fprofessional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fprofessional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles%2F&#038;text=Professional%20services%20hiring%20in%202026%3A%20how%20AI%2C%20data%20and%20commercial%20pressure%20are%20redefining%20marketing%20and%20BD%20roles\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fprofessional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>As we move into Q2 2026, the professional services market is showing signs of stabilisation after a cautious start to the year.<\/p>\n\n\n\n<p>Hiring across marketing and business development is returning, but in a much more focused and selective way.<\/p>\n\n\n\n<p>Organisations aren\u2019t simply rebuilding teams but redefining what good looks like across marketing and business development, driven by <a href=\"https:\/\/www.cartermurray.com\/market-insight\/how-are-professional-services-firms-really-using-ai\/\">AI, automation<\/a> and increasing pressure to deliver measurable commercial impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-52651e232e03462d587dd304e60f0bd1\" id=\"h-a-stabilising-market-shaped-by-commercial-priorities\">A stabilising market shaped by commercial priorities<\/h2>\n\n\n\n<p>Following a slow Q1, we\u2019re now seeing growing confidence across professional services, but this isn\u2019t a return to previous hiring patterns. Instead, firms are making deliberate, targeted investments tied closely to business outcomes.<\/p>\n\n\n\n<p>Marketing and BD functions are now viewed as central to growth. They\u2019re expected to drive conversions, strengthen client relationships and support wider business model evolution. This is particularly evident in private equity backed firms, where performance and efficiency are under constant scrutiny.<\/p>\n\n\n\n<p>As a result, hiring decisions are being shaped by a need for clear ROI. Every role must contribute to pipeline, revenue or client retention in a measurable way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-b825b1c0c3221f06f064981d2e2ef189\" id=\"h-employer-led-hiring-and-rising-expectations\">Employer-led hiring and rising expectations<\/h2>\n\n\n\n<p>The hiring market remains firmly employer led. There\u2019s a strong supply of talent, allowing firms to be highly selective.<\/p>\n\n\n\n<p>We\u2019re seeing longer and more rigorous processes, with a clear shift towards assessing commercial impact, strategic thinking and emotional intelligence alongside technical capability.<\/p>\n\n\n\n<p>Employers are prioritising candidates who can demonstrate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct contribution to demand generation and revenue growth<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cartermurray.com\/career-advice\/what-does-a-marketing-manager-do\/\">Strong B2B marketing experience<\/a> within professional services<\/li>\n\n\n\n<li>The ability to balance data driven decision making with human judgment<\/li>\n\n\n\n<li>Experience aligning marketing activity with client expectations<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s also been increased use of interim roles, particularly where firms need immediate expertise in areas such as pricing, bid management or marketing automation.<\/p>\n\n\n\n<p>At the same time, regional hiring is becoming more common as firms look to manage costs and access broader talent pools beyond London.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-dba094954dd2a1c71df5f32d5eebca9e\" id=\"h-ai-adoption-moves-from-experimentation-to-expectation\">AI adoption moves from experimentation to expectation<\/h2>\n\n\n\n<p>One of the most significant shifts in 2026 is the acceleration of AI adoption across marketing teams.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cartermurray.com\/regional-focus\/uk\/what-ai-really-means-for-marketing-sales-and-digital-hiring-globally\/\">AI is an expectation<\/a>. Tools such as <a href=\"https:\/\/chat.openai.com\/auth\/login\">ChatGPT<\/a>, machine learning models and generative AI platforms are now embedded in day to day workflows.<\/p>\n\n\n\n<p>This is transforming <a href=\"https:\/\/www.cartermurray.com\/career-advice\/what-does-a-marketing-manager-do\/\">how marketing teams operate<\/a>, particularly in areas such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content creation and storytelling<\/li>\n\n\n\n<li>Predictive analytics and campaign optimisation<\/li>\n\n\n\n<li>Search and SEO performance<\/li>\n\n\n\n<li>Marketing automation and lead nurturing<\/li>\n<\/ul>\n\n\n\n<p>The conversation has moved beyond basic usage. Employers now want candidates who understand how to apply GenAI tools strategically, ensuring they support both efficiency and quality.<\/p>\n\n\n\n<p>At the same time, there\u2019s growing interest in more advanced applications such as chatbots, agentic AI and automated client engagement tools. These technologies are helping firms scale activity while maintaining responsiveness and relevance.<\/p>\n\n\n\n<p>But human judgment still matters. The most effective professionals are those who can combine AI skills with creative strategy and commercial awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-503335703e633438ba6bb1fbe0020b44\" id=\"h-data-privacy-and-the-shift-to-first-party-insight\">Data, privacy and the shift to first-party insight<\/h2>\n\n\n\n<p>Alongside <a href=\"https:\/\/www.cartermurray.com\/market-insight\/how-are-professional-services-firms-really-using-ai\/\">AI<\/a>, data is becoming a defining factor in hiring decisions.<\/p>\n\n\n\n<p>Professional services firms are increasingly focused on building and leveraging first-party data to improve targeting, personalisation and performance tracking. This is particularly important as data privacy continues to evolve.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cartermurray.com\/career-advice\/what-does-a-marketing-manager-do\/\">Marketing professionals<\/a> are expected to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work confidently with data and analytics platforms<\/li>\n\n\n\n<li>Translate insights into actionable strategies<\/li>\n\n\n\n<li>Demonstrate clear links between activity and outcomes<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s a strong focus on ROI, with teams expected to prove the effectiveness of their work. This is reinforcing the shift towards more performance driven roles and tighter alignment to conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-e2d74c8ee1f9d9dcdd1404ce73856023\" id=\"h-changing-skill-demands-and-the-rise-of-specialisation\">Changing skill demands and the rise of specialisation<\/h2>\n\n\n\n<p>As hiring becomes more targeted, the profile of in demand candidates is evolving quickly.<\/p>\n\n\n\n<p>There\u2019s a clear move away from generalist roles towards specialists who bring deep expertise in a specific area, sector or capability.<\/p>\n\n\n\n<p>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sector specialists within professional services<\/li>\n\n\n\n<li>Experts in demand generation and B2B marketing<\/li>\n\n\n\n<li>Professionals with advanced AI skills and experience of automation<\/li>\n\n\n\n<li>Individuals with strong storytelling and creative strategy capabilities<\/li>\n<\/ul>\n\n\n\n<p>Upskilling and skills development are becoming increasingly important. Many candidates are investing in areas such as generative AI, predictive analytics and marketing automation to stay competitive.<\/p>\n\n\n\n<p>At the same time, emotional intelligence is becoming more valuable, particularly in client facing roles. As firms prioritise relationship building and retention, understanding client needs is critical.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-e40f98ede439b7a68ed9a7283b01178c\" id=\"h-evolving-client-expectations-and-the-role-of-marketing\">Evolving client expectations and the role of marketing<\/h2>\n\n\n\n<p>Client expectations are also shifting, influencing how firms hire and structure teams.<\/p>\n\n\n\n<p>Clients are more informed, more selective and more focused on value. They expect transparency, personalised engagement and clear outcomes.<\/p>\n\n\n\n<p>This is pushing marketing and BD teams to operate more strategically, with a focus on long term relationship building rather than transactional activity.<\/p>\n\n\n\n<p>Key areas of focus include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhancing client experience through personalised engagement<\/li>\n\n\n\n<li>Supporting cross selling and account growth<\/li>\n\n\n\n<li>Delivering high quality thought leadership aligned to client needs<\/li>\n<\/ul>\n\n\n\n<p>Marketing is no longer just about visibility. It\u2019s about influencing decisions, building relationships and driving measurable impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-ce0db1c49d8d915894c846be54095d44\" id=\"h-the-growing-importance-of-commercial-alignment\">The growing importance of commercial alignment<\/h2>\n\n\n\n<p>Another defining trend is the closer alignment between marketing, BD and wider commercial strategy.<\/p>\n\n\n\n<p>There\u2019s a stronger focus on how these functions contribute to pricing, revenue growth and overall business performance.<\/p>\n\n\n\n<p>Professionals who can operate at this intersection are in high demand. This includes individuals who can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Link marketing activity directly to revenue outcomes<\/li>\n\n\n\n<li>Support pricing and value positioning strategies<\/li>\n\n\n\n<li>Use data and insights to inform business decisions<\/li>\n<\/ul>\n\n\n\n<p>This shift reflects a broader move towards accountability, where marketing is expected to deliver tangible commercial results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-af25dacf98f8be510c6c51bca1de93e1\" id=\"h-outlook\">Outlook<\/h2>\n\n\n\n<p>Looking ahead, the outlook for the rest of 2026 is increasingly positive.<\/p>\n\n\n\n<p>We\u2019re seeing improving pipelines and growing confidence, supported by new budgets, bonus cycles and increased business activity.<\/p>\n\n\n\n<p>Demand is expected to remain strong for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Senior business development leadership<\/li>\n\n\n\n<li>Professionals with advanced AI skills and experience of automation<\/li>\n\n\n\n<li>Candidates with deep sector expertise<\/li>\n<\/ul>\n\n\n\n<p>AI and digital transformation will continue to shape the market, alongside ongoing investment in data, technology and capability building.<\/p>\n\n\n\n<p>At the same time, firms will continue to prioritise candidates who combine technical expertise with strategic thinking, creativity and strong interpersonal skills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-52d68cf62876220681375d914a6eb82e\" id=\"h-a-more-demanding-but-more-rewarding-market\">A more demanding but more rewarding market<\/h2>\n\n\n\n<p>The professional services hiring market in 2026 is more demanding than in previous years. Expectations are higher, processes are more rigorous and the bar for success continues to rise.<\/p>\n\n\n\n<p>But it\u2019s also a market full of opportunity.<\/p>\n\n\n\n<p>For employers, the challenge is to identify talent that can deliver real competitive advantage in an increasingly complex and data driven environment.<\/p>\n\n\n\n<p>For professional services marketers, the opportunity lies in developing the right mix of skills, combining AI, data, creativity and commercial insight to drive meaningful impact.<\/p>\n\n\n\n<p>Marketing and business development are central to growth, and the professionals who can deliver in this evolving landscape will be in high demand.<\/p>\n\n\n\n<p>Get in touch today to discuss your career or hiring needs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_fb0371dd6e0eaf679552830e1bcd479b\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-452 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-professional-services hd_person_seniority-associate-director-manager hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_location-uk\" id=\"block_fb0371dd6e0eaf679552830e1bcd479b-person-452\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/hannah-taylor\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Hannah-Taylor-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Hannah-Taylor-300x300.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Hannah-Taylor-150x150.jpg 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Hannah-Taylor-768x768.jpg 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Hannah-Taylor.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/hannah-taylor\/\">Hannah Taylor<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/hannah-taylor\/\">Director | Professional Services<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:hannahtaylor@cartermurray.com\">hannahtaylor@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442074152840\">+44 20 7415 2840<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/hannahtaylor1\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-v2 is-template- alignwide\" id=\"block_5e8eda9a5ad316ef3a93a6c4324a7dfa\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:0;\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-jobs__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-54651 job_listing type-job_listing status-publish hentry\" id=\"block_5e8eda9a5ad316ef3a93a6c4324a7dfa-job-54651\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/marketing-manager-public-sector-54651\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 3 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Marketing Manager- Public Sector<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Marketing Manager role sits within a collaborative and inclusive&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54421 job_listing type-job_listing status-publish hentry\" id=\"block_5e8eda9a5ad316ef3a93a6c4324a7dfa-job-54421\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/events-manager-12-month-ftc-54421\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 1 Monat<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Events Manager- 12 month FTC<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Events Manager 12 month FTC role sits in a&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Monat<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54414 job_listing type-job_listing status-publish hentry\" id=\"block_5e8eda9a5ad316ef3a93a6c4324a7dfa-job-54414\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-disputes-54414\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 1 Monat<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager- Disputes<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Business Development Manager- Disputes role sits in a leading&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Monat<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group single-post__share-mobile is-layout-constrained wp-container-core-group-is-layout-fe5e0b46 wp-block-group-is-layout-constrained block-visibility-hide-large-screen block-visibility-hide-medium-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-share-0\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fprofessional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fprofessional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles%2F&#038;text=Professional%20services%20hiring%20in%202026%3A%20how%20AI%2C%20data%20and%20commercial%20pressure%20are%20redefining%20marketing%20and%20BD%20roles\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fprofessional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_72bf147021f7261fee495d1ddb4bf220\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured content<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-55203 post type-post status-publish format-standard has-post-thumbnail hentry category-sales-and-business-development category-market-insight category-market-update category-marketing category-professional-services category-uk hd_author-hannah-taylor-2\" id=\"block_72bf147021f7261fee495d1ddb4bf220-job-55203\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 12, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share As we move into Q2 2026, the professional services market is showing signs of stabilisation after a cautious start to the year. Hiring across marketing and business development is returning, but in a much more focused and selective way. Organisations aren\u2019t simply rebuilding teams but redefining what good looks like across marketing and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-54939 post type-post status-publish format-standard has-post-thumbnail hentry category-communications category-market-insight category-marketing hd_author-doina-grubii\" id=\"block_72bf147021f7261fee495d1ddb4bf220-job-54939\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/from-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-300x225.jpg\" class=\"card__image\" alt=\"Detail_Donate or volunteer initiative with audience_iStock-1361778763\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">From brand building to revenue accountability: FMCG\u00a0marketing\u00a0and comms\u00a0hiring in the Netherlands<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 4, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights The FMCG (fast moving consumer goods) industry in the Netherlands is evolving rapidly, with marketing and communications roles becoming more commercially accountable, data driven and integrated across the full customer journey.&nbsp; For hiring managers, this shift is creating more complex and often unrealistic briefs. For businesses,&nbsp;it\u2019s&nbsp;increasing the risk of delayed or [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-54317 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-market-insight category-middle-east category-uk category-us hd_author-michael-ondocin hd_author-oumama-syassi hd_author-wendy-gray\" id=\"block_72bf147021f7261fee495d1ddb4bf220-job-54317\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/what-ai-really-means-for-marketing-sales-and-digital-hiring-globally\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">What AI really means for marketing, sales and digital hiring globally<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Mai 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share As we move into Q2 2026, the professional services market is showing signs of stabilisation after a cautious start to the year. Hiring across marketing and business development is returning, but in a much more focused and selective way. Organisations aren\u2019t simply rebuilding teams but redefining what good looks like across marketing and [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":55204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[253,13,17,14,20,32],"tags":[],"hd_author":[463],"class_list":["post-55203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-and-business-development","category-market-insight","category-market-update","category-marketing","category-professional-services","category-uk","hd_author-hannah-taylor-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles - Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles\" \/>\n<meta property=\"og:description\" content=\"Contents Share As we move into Q2 2026, the professional services market is showing signs of stabilisation after a cautious start to the year. Hiring across marketing and business development is returning, but in a much more focused and selective way. Organisations aren\u2019t simply rebuilding teams but redefining what good looks like across marketing and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T14:15:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T14:15:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/\"},\"author\":{\"name\":\"Hannah Taylor\",\"@id\":\"https:\/\/www.cartermurray.com\/#\/schema\/person\/52ea537c6284169d2613bba719807060\"},\"headline\":\"Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles\",\"datePublished\":\"2026-06-12T14:15:54+00:00\",\"dateModified\":\"2026-06-12T14:15:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/\"},\"wordCount\":1205,\"publisher\":{\"@id\":\"https:\/\/www.cartermurray.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-scaled.jpg\",\"articleSection\":[\"Business Development\",\"Market Insight\",\"Market Update\",\"Marketing\",\"Professional services\",\"UK\"],\"inLanguage\":\"de-DE\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/\",\"url\":\"https:\/\/www.cartermurray.com\/market-insight\/professional-services-hiring-in-2026-how-ai-data-and-commercial-pressure-are-redefining-marketing-and-bd-roles\/\",\"name\":\"Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles - 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