{"id":54939,"date":"2026-06-04T15:56:38","date_gmt":"2026-06-04T15:56:38","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=54939"},"modified":"2026-06-04T15:56:43","modified_gmt":"2026-06-04T15:56:43","slug":"from-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/markteinblicke\/from-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands\/","title":{"rendered":"From brand building to revenue accountability: FMCG\u00a0marketing\u00a0and comms\u00a0hiring in the Netherlands"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-962af9d1 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-010e51cd wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-contents\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-9a4c8acf wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-digital-marketing-is-now-central-to-growth\" data-level=\"2\">Digital marketing is now central to growth<\/a><\/li><li><a href=\"#h-the-rise-of-full-funnel-fmcg-marketers\" data-level=\"2\">The rise of full funnel FMCG marketers<\/a><\/li><li><a href=\"#h-leadership-hiring-is-more-selective-and-more-strategic\" data-level=\"2\">Leadership hiring is more selective and more strategic<\/a><\/li><li><a href=\"#h-demand-hotspots-across-the-netherlands\" data-level=\"2\">Demand hotspots across the Netherlands<\/a><\/li><li><a href=\"#h-salary-and-reward-expectations-are-evolving\" data-level=\"2\">Salary and reward expectations are evolving<\/a><\/li><li><a href=\"#h-candidate-expectations-are-raising-the-bar\" data-level=\"2\">Candidate expectations are raising the bar<\/a><\/li><li><a href=\"#h-structural-challenges-impacting-hiring-success\" data-level=\"2\">Structural challenges\u00a0impacting\u00a0hiring success<\/a><\/li><li><a href=\"#h-ai-and-future-capability-gaps\" data-level=\"2\">AI and future capability gaps<\/a><\/li><li><a href=\"#h-a-more-complex-hiring-landscape-for-fmcg-employers\" data-level=\"2\">A more complex hiring landscape for FMCG employers<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-fe5e0b46 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-share\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarkteinblicke%2Ffrom-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarkteinblicke%2Ffrom-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands%2F&#038;text=From%20brand%20building%20to%20revenue%20accountability%3A%20FMCG%C2%A0marketing%C2%A0and%20comms%C2%A0hiring%20in%20the%20Netherlands\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarkteinblicke%2Ffrom-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-2-40-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-key-insights\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demand<\/strong> Hiring across FMCG marketing and communications remains steady, with a focus on roles that directly drive brand growth and revenue<\/li>\n\n\n\n<li><strong>Digital<\/strong> Continued shift toward digital-first skill sets, particularly in e-commerce, performance marketing and data-led decision making<\/li>\n\n\n\n<li><strong>Skills<\/strong> Employers are prioritising candidates who can combine strategic thinking with hands-on execution across multiple channels<\/li>\n\n\n\n<li><strong>Competition<\/strong> Talent shortages in niche and senior roles are creating a more competitive hiring landscape, especially for bilingual professionals<\/li>\n\n\n\n<li><strong>Flexibility<\/strong> Hybrid working and flexible benefits remain key factors in attracting and retaining top marketing talent in the Netherlands<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>The FMCG (fast moving consumer goods) industry in the Netherlands is evolving rapidly, with marketing and communications roles becoming more commercially accountable, data driven and integrated across the full customer journey.&nbsp;<\/p>\n\n\n\n<p>For hiring managers, this shift is creating more complex and often unrealistic briefs. For businesses,&nbsp;it\u2019s&nbsp;increasing the risk of delayed or unsuccessful hires if expectations&nbsp;aren\u2019t&nbsp;aligned to market reality.&nbsp;<\/p>\n\n\n\n<p>Across key hubs such as North Holland, Utrecht and parts of Tilburg, multinational organisations are competing for top talent that can bridge brand, digital&nbsp;marketing&nbsp;and revenue growth.&nbsp;&nbsp;<\/p>\n\n\n\n<p>While&nbsp;there\u2019s&nbsp;a steady flow of candidates, the number who truly meet these evolving expectations&nbsp;remains&nbsp;limited, making clarity and efficiency in the recruitment process more important than ever.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-a922f061c7a6dbf78cc1f07d3d323ca0\" id=\"h-digital-marketing-is-now-central-to-growth\">Digital marketing is now central to growth\u00a0<\/h2>\n\n\n\n<p>Digital marketing has moved from a supporting function to the commercial engine of FMCG organisations. For hiring managers, this means reassessing what \u201cgood\u201d looks like when defining roles.&nbsp;<\/p>\n\n\n\n<p>The strongest candidates today bring&nbsp;expertise&nbsp;across:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM and customer lifecycle management\u00a0<\/li>\n\n\n\n<li>First party data strategy and segmentation<\/li>\n\n\n\n<li>Marketing automation and personalisation<\/li>\n\n\n\n<li>E-commerce performance and conversion\u00a0<\/li>\n<\/ul>\n\n\n\n<p>If your brief is still heavily weighted towards traditional brand experience,&nbsp;there\u2019s&nbsp;a high risk&nbsp;of missing the candidates who can deliver measurable growth. This is particularly relevant in categories such as personal care and household products, where direct to consumer strategies are accelerating.&nbsp;<\/p>\n\n\n\n<p>It\u2019s&nbsp;also&nbsp;impacting&nbsp;adjacent functions. Sales support, sales administration and even sales representative roles are increasingly expected to understand digital tools and customer data, reinforcing how marketing capability now underpins wider commercial success.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-65bfb351dd998156514885efa0057e8a\" id=\"h-the-rise-of-full-funnel-fmcg-marketers\">The rise of full funnel FMCG marketers<\/h2>\n\n\n\n<p>Hiring managers are increasingly prioritising professionals who can&nbsp;operate&nbsp;across the full funnel rather than within narrow specialisms.&nbsp;<\/p>\n\n\n\n<p>In practice, this means looking for experience across:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand and category management\u00a0<\/li>\n\n\n\n<li>Shopper and retail marketing\u00a0<\/li>\n\n\n\n<li>E-commerce and digital growth\u00a0<\/li>\n\n\n\n<li>Collaboration with key account manager teams\u00a0<\/li>\n<\/ul>\n\n\n\n<p>For businesses, this creates a clear challenge. The broader the brief, the smaller the available talent pool. Many processes stall because expectations are not aligned with market availability.&nbsp;<\/p>\n\n\n\n<p>This is particularly true for organisations&nbsp;operating&nbsp;across industrial or manufacturing and healthcare or pharmaceutical segments, where marketing teams must work closely with product development and commercial functions.&nbsp;<\/p>\n\n\n\n<p>To secure the right hire,&nbsp;it\u2019s&nbsp;often necessary to prioritise core capabilities rather than expecting one individual to cover every area.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-75af0007acd5cac256245dba54898c26\" id=\"h-leadership-hiring-is-more-selective-and-more-strategic\">Leadership hiring is more selective and more strategic\u00a0<\/h2>\n\n\n\n<p>At a senior level, hiring is becoming more targeted, with fewer roles but significantly higher expectations.&nbsp;<\/p>\n\n\n\n<p>Marketing leaders are now expected to deliver across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long term brand development across global brands\u00a0<\/li>\n\n\n\n<li>Short term commercial performance and ROI\u00a0<\/li>\n\n\n\n<li>Strong positioning around sustainability and purpose<\/li>\n<\/ul>\n\n\n\n<p>For hiring managers, this means deeper assessment of both&nbsp;track record&nbsp;and leadership capability. However,&nbsp;longer&nbsp;and more complex recruitment process structures can work against you if not carefully managed.&nbsp;<\/p>\n\n\n\n<p>Top talent at this level is highly selective and often engaged in multiple conversations. Delays, unclear decision making and changing briefs are common reasons businesses lose preferred candidates.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-aa11e060975fcdd1f9dd7132d2bdd30d\" id=\"h-demand-hotspots-across-the-netherlands\">Demand hotspots across the Netherlands<\/h2>\n\n\n\n<p>Despite a more cautious hiring market, there are clear areas of consistent demand where competition is highest.\u00a0These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand and category management with international exposure\u00a0<\/li>\n\n\n\n<li>E-commerce and digital marketing specialists\u00a0<\/li>\n\n\n\n<li>Shopper and retail marketing professionals\u00a0<\/li>\n\n\n\n<li>Communications roles linked to sustainability and corporate positioning<\/li>\n<\/ul>\n\n\n\n<p>Demand&nbsp;remains&nbsp;concentrated in North Holland and Utrecht, with&nbsp;additional&nbsp;activity in Tilburg, particularly for roles linked to industrial or manufacturing FMCG businesses.&nbsp;<\/p>\n\n\n\n<p>If\u00a0you\u2019re\u00a0hiring within these regions, benchmarking your offer against other multinational employers is critical. Salary alone is rarely the deciding factor, but misalignment can quickly remove you from consideration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-9c743baeb3f4ab835b7e02a952b93d2f\" id=\"h-salary-and-reward-expectations-are-evolving\">Salary and reward expectations are evolving<\/h2>\n\n\n\n<p>Compensation across the FMCG industry\u00a0remains\u00a0competitive, but the way candidates assess offers has changed.\u00a0Typical ranges include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mid-level brand and category management roles between 60,000 and 90,000 EUR\u00a0<\/li>\n\n\n\n<li>Digital marketing and e-commerce roles within a similar range\u00a0<\/li>\n\n\n\n<li>Senior leadership roles from 85,000 to 150,000+ EUR\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Bonuses typically range from 8\u00a0&#8211;\u00a040%\u00a0depending on seniority.\u00a0But\u00a0focusing purely on base salary is no longer sufficient.\u00a0Top talent is increasingly evaluating:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total reward including bonuses and long-term incentives\u00a0<\/li>\n\n\n\n<li>Flexibility and work from home policies\u00a0<\/li>\n\n\n\n<li>Career progression and scope of role\u00a0<\/li>\n\n\n\n<li>Business stability and growth trajectory<\/li>\n<\/ul>\n\n\n\n<p>Hiring managers\u00a0need to\u00a0clearly articulate\u00a0the full value proposition to secure\u00a0acceptance.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-86036ea8ea846e9a121c3de658d4186e\" id=\"h-candidate-expectations-are-raising-the-bar\">Candidate expectations are raising the bar<\/h2>\n\n\n\n<p>While there\u2019s&nbsp;increased movement in the market, candidates&nbsp;remain&nbsp;highly selective. This creates a disconnect between perceived availability and actual hiring success.&nbsp;<\/p>\n\n\n\n<p>To attract and secure the right individuals, businesses need to address key expectations:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work from home or hybrid flexibility as a baseline\u00a0<\/li>\n\n\n\n<li>Clear progression pathways and development opportunities\u00a0<\/li>\n\n\n\n<li>Strong alignment to purpose, particularly in sustainability focused organisations\u00a0<\/li>\n\n\n\n<li>Transparent and efficient recruitment process\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Where these&nbsp;aren\u2019t&nbsp;in place, even strong employer brands can struggle to convert interest into hires.&nbsp;<\/p>\n\n\n\n<p>At the same time, candidate frustration with long or inconsistent recruitment process timelines continues to grow. Businesses that move decisively and communicate clearly are significantly more likely to secure top talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-3b1b67995b514bde68a3f362330ff0b5\" id=\"h-structural-challenges-impacting-hiring-success\">Structural challenges\u00a0impacting\u00a0hiring success\u00a0<\/h2>\n\n\n\n<p>Several structural challenges continue to affect FMCG hiring across the Netherlands.&nbsp;<\/p>\n\n\n\n<p>Language&nbsp;remains&nbsp;a key barrier. While the market attracts international talent, many roles still require both Dutch and English, particularly in retail and customer facing environments. This reduces the available talent pool and extends time to hire.&nbsp;<\/p>\n\n\n\n<p>There are also persistent shortages in high demand areas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Senior marketers with strong digital marketing capability\u00a0<\/li>\n\n\n\n<li>E-commerce and omnichannel specialists\u00a0<\/li>\n\n\n\n<li>Professionals combining category management with commercial delivery<\/li>\n<\/ul>\n\n\n\n<p>To mitigate this, many organisations are turning to interim solutions for product development, transformation&nbsp;projects&nbsp;and short-term gaps.&nbsp;<\/p>\n\n\n\n<p>Retention is becoming equally important. With increased demand for high performing individuals, businesses must ensure they have clear strategies in place to&nbsp;retain&nbsp;key talent, particularly within competitive FMCG categories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-1f5b47fbe613130bc94006e18b24e6ac\" id=\"h-ai-and-future-capability-gaps\">AI and future capability gaps\u00a0<\/h2>\n\n\n\n<p id=\"h-structural-challenges-nbsp-impacting-nbsp-hiring-success-nbsp\">AI is beginning to shape hiring priorities, but adoption&nbsp;remains&nbsp;uneven across the FMCG industry.&nbsp;<\/p>\n\n\n\n<p id=\"h-structural-challenges-nbsp-impacting-nbsp-hiring-success-nbsp\">There\u2019s\u00a0growing demand for professionals who can:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use data and AI driven insights to inform decisions\u00a0<\/li>\n\n\n\n<li>Deliver personalised customer experiences\u00a0<\/li>\n\n\n\n<li>Improve efficiency through automation\u00a0<\/li>\n<\/ul>\n\n\n\n<p>For hiring managers, the challenge is balancing immediate capability needs with long term potential. Waiting for fully developed skillsets may not be realistic in a limited talent market, making development and upskilling a key consideration.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-ab9d20f989af1dfacbbd899ea45c221f\" id=\"h-a-more-complex-hiring-landscape-for-fmcg-employers\">A more complex hiring landscape for FMCG employers<\/h2>\n\n\n\n<p>The FMCG hiring market in the Netherlands is becoming more competitive and more commercially driven. Roles now sit at the intersection of brand, digital marketing and revenue delivery, and expectations continue to rise on both sides.&nbsp;<\/p>\n\n\n\n<p>For hiring managers, success depends on defining realistic briefs, streamlining the recruitment&nbsp;process&nbsp;and presenting a compelling, well communicated value proposition.&nbsp;<\/p>\n\n\n\n<p>At Carter Murray, we support this alignment by&nbsp;helping businesses secure top talent while ensuring candidates are accurately assessed against what the market can realistically deliver.&nbsp;<\/p>\n\n\n\n<p>Get in touch today to discuss your hiring needs.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_e32411d4575bfaeb8cc630d744f60439\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-54262 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-commerce-und-industry hd_person_seniority-principal-consultant hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-europe hd_person_location-uk-de\" id=\"block_e32411d4575bfaeb8cc630d744f60439-person-54262\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/doina-grubii\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/04\/Doina.Grubii-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/04\/Doina.Grubii-300x300.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/04\/Doina.Grubii-150x150.jpg 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/04\/Doina.Grubii-768x768.jpg 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/04\/Doina.Grubii.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/doina-grubii\/\">Doina Grubii<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/doina-grubii\/\">Principal Consultant<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">Europe, UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:doinagrubii@cartermurray.com\">doinagrubii@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+4402073322184\"> +44 020 7332 2184<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/doina-grubii-81370521\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-v2 is-template- alignwide\" id=\"block_cc975fbb290421ed4d957048e2c5a568\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:0;\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-jobs__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-54651 job_listing type-job_listing status-publish hentry\" id=\"block_cc975fbb290421ed4d957048e2c5a568-job-54651\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/marketing-manager-public-sector-54651\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 3 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Marketing Manager- Public Sector<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Marketing Manager role sits within a collaborative and inclusive&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54480 job_listing type-job_listing status-publish hentry\" id=\"block_cc975fbb290421ed4d957048e2c5a568-job-54480\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/demand-planning-supply-chain-manager-54480\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">FMCG\/Consumer Goods<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">Saudi Arabia<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Demand Planning &amp; Supply Chain Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading FMCG distributor specializing in premium&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54477 job_listing type-job_listing status-publish hentry\" id=\"block_cc975fbb290421ed4d957048e2c5a568-job-54477\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/sales-capability-manager-54477\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">FMCG\/Consumer Goods<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">Saudi Arabia<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Sales Capability Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading FMCG manufacturer in the snacks&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">SAR15000 &#8211; SAR20000 per annum<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54472 job_listing type-job_listing status-publish hentry\" id=\"block_cc975fbb290421ed4d957048e2c5a568-job-54472\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/brand-manager-ksa-national-54472\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">FMCG\/Consumer Goods<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">Saudi Arabia<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Brand Manager &#8211; KSA National<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading FMCG manufacturer in the snacks&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">SAR20000 &#8211; SAR22000 per month<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54469 job_listing type-job_listing status-publish hentry\" id=\"block_cc975fbb290421ed4d957048e2c5a568-job-54469\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/foodservice-sales-executive-jeddahriyadhdammam-54469\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">FMCG\/Consumer Goods<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">Saudi Arabia<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Foodservice Sales Executive &#8211; Jeddah\/Riyadh\/Dammam<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading distributor of premium food and&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">SAR10000 &#8211; SAR15000 per month<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54465 job_listing type-job_listing status-publish hentry\" id=\"block_cc975fbb290421ed4d957048e2c5a568-job-54465\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/quality-manager-54465\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">Saudi Arabia<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Quality Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading FMCG manufacturer in the food&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 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LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_ec7c3cbdc013159c1ce2124e687ed3ae\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured content<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-55303 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-management-advice category-talent category-uk tag-marketing hd_author-muksheeda-boodhooa\" id=\"block_ec7c3cbdc013159c1ce2124e687ed3ae-job-55303\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/how-to-improve-your-recruitment-process-for-marketing-and-communications-talent\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-300x225.png\" class=\"card__image\" alt=\"Man in blue jumper and glasses chats to a colleague\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-300x225.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How to improve your recruitment process for marketing and communications talent<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 16, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Many\u00a0financial services\u00a0employers assume hiring challenges are caused by a shortage of\u00a0marketing talent.\u00a0In reality, recruitment\u00a0processes are often a major part of the problem.\u00a0\u00a0While\u00a0there\u2019s\u00a0no\u00a0shortage of professionals in the market, the strongest candidates typically have multiple options. Long processes, unrealistic\u00a0expectations\u00a0and poor candidate experiences can quickly cause businesses to lose talent to competitors.\u00a0\u00a0Improving your recruitment [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55301 post type-post status-publish format-standard has-post-thumbnail hentry category-management-advice category-marketing category-talent category-us tag-marketing hd_author-michael-ondocin\" id=\"block_ec7c3cbdc013159c1ce2124e687ed3ae-job-55301\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2-300x225.jpg\" class=\"card__image\" alt=\"Startup meeting, senior man and laptop for ideas, planning or strategy for company vision. Business leader, teamwork and diversity with computer at workshop, proposal and report at group negotiation\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How US businesses can successfully bring marketing teams in-house<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 16, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Over the past decade, many US businesses have shifted marketing capabilities from external partners into internal teams.&nbsp;&nbsp; As&nbsp;organizations invest more heavily in&nbsp;marketing recruitment, they are increasingly looking to build internal capability that can support long-term growth, strengthen brand&nbsp;ownership&nbsp;and improve commercial outcomes.&nbsp;&nbsp;For some organizations, this means building a fully in-house marketing team. [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55180 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-cv-and-interview-tips category-marketing tag-marketing hd_author-charlotte-ley\" id=\"block_ec7c3cbdc013159c1ce2124e687ed3ae-job-55180\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/marketing-manager-cv-guide-how-to-stand-out-in-todays-market\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Cheerful-woman-on-video-call_iStock-1293000168_2-300x225.jpg\" class=\"card__image\" alt=\"Shot of a young woman using a laptop and looking surprised while working from home\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Cheerful-woman-on-video-call_iStock-1293000168_2-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Cheerful-woman-on-video-call_iStock-1293000168_2-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Cheerful-woman-on-video-call_iStock-1293000168_2-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Marketing Manager\u00a0CV guide: how to stand out in today\u2019s market<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 16, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights You\u2019ll&nbsp;need&nbsp;a&nbsp;strong CV&nbsp;when applying for a&nbsp;Marketing Manager&nbsp;job.&nbsp;In&nbsp;an increasingly competitive market, employers are looking for more than campaign delivery experience. They want marketing professionals who can&nbsp;demonstrate&nbsp;strategic thinking, commercial&nbsp;impact&nbsp;and leadership capability.&nbsp; Today&#8217;s&nbsp;Marketing&nbsp;Managers&nbsp;need to&nbsp;demonstrate&nbsp;creativity, commercial&nbsp;awareness&nbsp;and measurable results. Whether&nbsp;you&#8217;re&nbsp;applying for your first&nbsp;Marketing&nbsp;Manager&nbsp;role or stepping into a more senior position,&nbsp;your CV&nbsp;should clearly&nbsp;demonstrate&nbsp;the value you can bring to [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights The FMCG (fast moving consumer goods) industry in the Netherlands is evolving rapidly, with marketing and communications roles becoming more commercially accountable, data driven and integrated across the full customer journey.&nbsp; For hiring managers, this shift is creating more complex and often unrealistic briefs. For businesses,&nbsp;it\u2019s&nbsp;increasing the risk of delayed or [&hellip;]<\/p>\n","protected":false},"author":816,"featured_media":53663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[228,226,232],"tags":[],"hd_author":[473],"class_list":["post-54939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications-de","category-markteinblicke","category-marketing","hd_author-doina-grubii"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FMCG marketing hiring trends in the Netherlands<\/title>\n<meta name=\"description\" content=\"Explore hiring trends, salary insights and in-demand skills across FMCG marketing and communications roles in the Netherlands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/from-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From brand building to revenue accountability: FMCG\u00a0marketing\u00a0and comms\u00a0hiring in the Netherlands\" \/>\n<meta property=\"og:description\" content=\"Explore hiring trends, salary insights and in-demand skills across FMCG marketing and communications roles in the Netherlands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/market-insight\/from-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands\/\" \/>\n<meta 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