{"id":54317,"date":"2026-05-01T10:49:24","date_gmt":"2026-05-01T10:49:24","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=54317"},"modified":"2026-05-21T08:09:18","modified_gmt":"2026-05-21T08:09:18","slug":"what-ai-really-means-for-marketing-sales-and-digital-hiring-globally","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/market-insight\/what-ai-really-means-for-marketing-sales-and-digital-hiring-globally\/","title":{"rendered":"What AI really means for marketing, sales and digital hiring globally"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-713dfe14 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-93c0e259 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-contents\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-b6979932 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-the-global-picture-ai-is-changing-roles-not-removing-them\" data-level=\"2\">The global picture: AI is changing roles, not removing them<\/a><\/li><li><a href=\"#h-uk-and-europe-clarity-is-the-biggest-challenge\" data-level=\"2\">UK and Europe: clarity is the biggest challenge<\/a><\/li><li><a href=\"#h-united-states-application-matters-more-than-philosophy\" data-level=\"2\">United States: application matters more than philosophy<\/a><\/li><li><a href=\"#h-middle-east-transformation-drives-expectations\" data-level=\"2\">Middle East: transformation drives expectations<\/a><\/li><li><a href=\"#h-what-this-means-for-employers-globally\" data-level=\"2\">What this means for employers globally<\/a><\/li><li><a href=\"#h-what-this-means-for-professionals-globally\" data-level=\"2\">What this means for professionals globally<\/a><\/li><li><a href=\"#h-looking-ahead\" data-level=\"2\">Looking ahead<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-287cde01 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" id=\"h-share\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fwhat-ai-really-means-for-marketing-sales-and-digital-hiring-globally%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fwhat-ai-really-means-for-marketing-sales-and-digital-hiring-globally%2F&#038;text=What%20AI%20really%20means%20for%20marketing%2C%20sales%20and%20digital%20hiring%20globally\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fmarket-insight%2Fwhat-ai-really-means-for-marketing-sales-and-digital-hiring-globally%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">Automation and the use of AI are no longer emerging concepts for <a href=\"https:\/\/www.cartermurray.com\/marketing-recruitment\/\">marketing professionals<\/a>, <a href=\"https:\/\/www.cartermurray.com\/sales-recruitment\/\">sales teams<\/a> and <a href=\"https:\/\/www.cartermurray.com\/digital-marketing-recruitment\/\">digital marketing leaders<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From AI tools supporting content creation and social media management, to machine learning models driving predictive analytics and segmentation, AI technologies are now embedded across marketing and sales functions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The focus has shifted from experimentation to real-world use cases that drive measurable results, efficiency and competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What this means for hiring is not fewer roles but changing expectations. Employers are increasingly prioritising candidates who can apply AI systems responsibly to improve customer experience, optimise workflows and support data-driven growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article explores how AI is reshaping marketing, sales and digital hiring globally, and how those changes are playing out differently across the <a href=\"https:\/\/www.cartermurray.com\/resources\/regional-focus\/uk\/\">UK<\/a>, <a href=\"https:\/\/www.cartermurray.com\/resources\/regional-focus\/europe\/\">Europe<\/a>, the <a href=\"https:\/\/www.cartermurray.com\/resources\/regional-focus\/us-resources\/\">United States<\/a> and the <a href=\"https:\/\/www.cartermurray.com\/resources\/regional-focus\/middle-east\/\">Middle East<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-a9755719a2909809889c379a1fb7a24d\" id=\"h-the-global-picture-ai-is-changing-roles-not-removing-them\">The global picture: AI is changing roles, not removing them<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At a global level, AI adoption is influencing hiring decisions in several consistent ways across marketing teams, sales functions and digital roles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-large-font-size\" id=\"h-1-automation-is-streamlining-repetitive-and-routine-tasks\">1. Automation is streamlining repetitive and routine tasks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing automation platforms now handle email sequencing, SEO optimisation, pricing intelligence and customer support queries via chatbots, allowing teams to focus on higher-value work such as strategy, creativity and relationship building.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-large-font-size\" id=\"h-2-advancements-in-machine-learning-natural-language-processing-and-generative-ai-are-accelerating-role-consolidation\">2. Advancements in machine learning, natural language processing and generative AI are accelerating role consolidation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fewer people are needed to execute manual tasks, but those hired are expected to operate across broader remits, combining data analysis, commercial judgement and leadership capability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-large-font-size\" id=\"h-3-ai-driven-tools-are-exposing-gaps-in-capability\">3. AI-driven tools are exposing gaps in capability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many organisations understand the potential of AI-powered marketing but struggle to translate that ambition into clear role design or realistic hiring criteria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globally, the most in-demand candidates can demonstrate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Practical use of AI tools such as <a href=\"https:\/\/chatgpt.com\/\">ChatGPT<\/a>, CRM automation and AI-powered content generation<\/li>\n\n\n\n<li>Experience using data analytics, customer data and historical datasets to inform decision-making<\/li>\n\n\n\n<li>Confidence applying predictive analytics, forecast modelling and real-time optimisation<\/li>\n\n\n\n<li>Strong understanding of data privacy, ethical AI use and customer relationships<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AI helps teams improve outputs, but hiring success depends on human judgement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-c6e69eb06b1e845118fd930868ed3075\" id=\"h-uk-and-europe-clarity-is-the-biggest-challenge\">UK and Europe: clarity is the biggest challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Across the UK and Europe, AI adoption is often layered onto existing roles without changes to structure, resources or expectations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing leaders are being asked to apply AI-driven approaches to digital marketing, content creation, SEO and customer engagement while still maintaining legacy responsibilities across brand, communications and stakeholder management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common hiring challenges include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI use cases appearing in job descriptions without clarity on budget or tools<\/li>\n\n\n\n<li>Sales teams expected to leverage AI systems for optimisation without updated incentives<\/li>\n\n\n\n<li>Over-reliance on algorithms and metrics without understanding customer behaviour<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In Europe, fragmented markets, language requirements and differing levels of AI adoption further complicate hiring. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Candidates frequently question how much weight AI skills actually carry once in the role versus how prominently they appear in recruitment marketing.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-normal-font-size wp-block-paragraph\">\u201cAcross the UK and Europe, AI is often being added to roles without changing how those roles are designed or supported. We\u2019re seeing senior marketing, sales and digital leaders expected to \u2018own\u2019 AI, but without the resources, clarity or mandate to make it work commercially. The challenge isn\u2019t access to tools; it\u2019s translating AI ambition into realistic hiring decisions and clearly defined expectations.\u201d <\/p>\n<\/blockquote>\n\n\n\n\t<div class=\"hd-block hd-block-people\" id=\"block_2f4672f4558fa73ca4812d9d7996b7c7\" data-total=\"1\">\n\n\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45404 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-commerce-und-industry hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_location-uk-de\" id=\"block_2f4672f4558fa73ca4812d9d7996b7c7-person-45404\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1536x1536.png 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-2048x2048.png 2048w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Wendy Gray<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Managing Director | Head of Carter Murray<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:wendygray@cartermurray.com\">wendygray@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073329591\">+44 20 7332 9591<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/graywendy\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-9ed01277684126598a5c2eeb574182d1\" id=\"h-united-states-application-matters-more-than-philosophy\">United States: application matters more than philosophy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the US, AI-powered marketing and sales enablement has moved quickly from theory into execution, particularly in technology, e-commerce and consumer sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hiring conversations focus on how AI helps improve conversion rates, customer interactions and return on investment rather than abstract discussion of innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s strong demand for leaders who can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use AI-driven tools to optimise marketing campaigns and customer journeys<\/li>\n\n\n\n<li>Apply real-time analytics to improve datasets, segmentation and pricing decisions<\/li>\n\n\n\n<li>Balance automation with creativity, brand storytelling and customer needs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Familiarity with platforms used by <a href=\"https:\/\/www.amazon.com\/\">Amazon<\/a>, <a href=\"https:\/\/www.linkedin.com\/\">LinkedIn<\/a> and major martech ecosystems is often expected, but only where it links directly to performance metrics and business impact.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-normal-font-size wp-block-paragraph\">\u201cIn the US, conversations about AI move very quickly past theory. Businesses are focused on how candidates have actually applied it to drive growth, speed or efficiency. Leaders who can show real commercial impact stand out, while those relying on language rather than outcomes are challenged early. AI experience matters most when it\u2019s connected to execution.\u201d<\/p>\n<\/blockquote>\n\n\n\n\t<div class=\"hd-block hd-block-people\" id=\"block_caafab3058dd397c50adf2281211971f\" data-total=\"1\">\n\n\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-49911 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-banking-and-financial-services hd_person_sector-commerce-and-industry hd_person_sector-professional-services hd_person_seniority-executive-director hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-investor-relations hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-us\" id=\"block_caafab3058dd397c50adf2281211971f-person-49911\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-300x300.png\" class=\"card__image test\" alt=\"Michael Oncodin headshot\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael.png 1200w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\">Michael Ondocin<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\">Executive Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">US<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:michaelondocin@cartermurray.com\">michaelondocin@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+16468592035\">+1 646 859 2035<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/michael-ondocin-09338a2?lipi=urnlipaged_flagship3_profile_view_base_contact_detailshkYNhuLAREeFSLbIzFTEoA\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-18c97b5692f05563b7e606adc3a7dd90\" id=\"h-middle-east-transformation-drives-expectations\">Middle East: transformation drives expectations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the Middle East, AI-powered marketing, sales and digital enablement is closely linked to large-scale transformation programmes, particularly across government-linked organisations, tourism, aviation and infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hiring conversations focus less on experimentation and more on how AI can support growth, efficiency and improved customer experience at scale, often across multiple markets and stakeholder groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is strong demand for leaders who can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apply AI-driven tools across customer engagement, marketing automation and customer support<\/li>\n\n\n\n<li>Use predictive analytics and forecasting to support demand planning and revenue decisions<\/li>\n\n\n\n<li>Balance rapid digital ambition with governance, trust and operational maturity<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AI experience is highly valued, but only where it is clearly connected to leadership capability, delivery and long-term commercial outcomes rather than standalone technical expertise.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-normal-font-size wp-block-paragraph\">\u201cAI is closely linked to transformation agendas across the Middle East, particularly within large, complex organisations. There is strong appetite for digital and commercial leaders who understand AI, but success depends just as much on stakeholder management, cultural awareness and long-term vision. Hiring for AI capability here requires patience, clarity and strong advisory support.\u201d<\/p>\n<\/blockquote>\n\n\n\n\t<div class=\"hd-block hd-block-people\" id=\"block_7e1fdbe3a212e9548e410f3162d985d0\" data-total=\"1\">\n\n\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45831 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_seniority-executive-director hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-interim hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-vae\" id=\"block_7e1fdbe3a212e9548e410f3162d985d0-person-45831\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-300x300.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-150x150.jpg 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-768x768.jpg 768w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\">Oumama Syassi<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\">Executive Director | Head of Middle East and Africa<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">VAE<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:oumamasyassi@cartermurray.com\">oumamasyassi@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+97144487777\">+971 4 448 7777<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/oumama-syassi-watson-40841b31\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-2b6e99b3ad86880f547ce57f2591037a\" id=\"h-what-this-means-for-employers-globally\">What this means for employers globally<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For employers, AI adoption has increased the need for precision in hiring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than focusing on tools alone, effective organisations are aligning AI marketing and sales roles with real commercial objectives, customer behaviour and long-term strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designing jobs around customer interactions, workflows and real-world outputs<\/li>\n\n\n\n<li>Being realistic about how much automation one hire can enable<\/li>\n\n\n\n<li>Using data analysis and marketing analytics to assess impact, not activity<\/li>\n\n\n\n<li>Investing in capability development rather than assuming immediate maturity<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Without this clarity, many organisations experience prolonged hiring processes, poor candidate engagement or failed automation initiatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-2276d8e70864082b69a6705062a8704f\" id=\"h-what-this-means-for-professionals-globally\">What this means for professionals globally<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For professionals, AI has increased scrutiny but also opened new pathways. Marketing professionals and sales leaders who perform best tend to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position AI as a tool that supports better decision-making, not a replacement for judgement<\/li>\n\n\n\n<li>Demonstrate how AI-powered systems have improved customer engagement or conversion<\/li>\n\n\n\n<li>Show understanding of datasets, metrics, data privacy and ethical considerations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Experience with content generation, chatbots, SEO, marketing automation and predictive analytics is valuable, but only when tied clearly to business outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-0e1673f8b00922adf20531abef3dceb1\" id=\"h-looking-ahead\">Looking ahead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI, automation and data-driven optimisation will continue to reshape marketing, sales and digital hiring globally. AI adoption will accelerate, but expectations of leadership will rise alongside it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The organisations that succeed will not be those with the most tools, but those with marketing teams and sales teams who understand how to apply AI systems to meet customer needs, build trust and sustain growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI does not remove the need for people. It raises expectations of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch with us today to discuss your hiring needs or career goals.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-black-05-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"eu1\",\r\n    portalId: \"26669168\",\r\n    formId: \"8abce0cb-4d92-4583-bd95-b34eeff1be7d\"\r\n  });\r\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_de78e0cdabd98062dc25e748392bbf33\" data-total=\"3\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45404 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-commerce-und-industry hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_location-uk-de\" id=\"block_de78e0cdabd98062dc25e748392bbf33-person-45404\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1536x1536.png 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-2048x2048.png 2048w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Wendy Gray<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Managing Director | Head of Carter Murray<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:wendygray@cartermurray.com\">wendygray@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073329591\">+44 20 7332 9591<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/graywendy\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"card card--person post-49911 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-banking-and-financial-services hd_person_sector-commerce-and-industry hd_person_sector-professional-services hd_person_seniority-executive-director hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-investor-relations hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-us\" id=\"block_de78e0cdabd98062dc25e748392bbf33-person-49911\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-300x300.png\" class=\"card__image test\" alt=\"Michael Oncodin headshot\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Oncodin-Michael.png 1200w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\">Michael Ondocin<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/michael-ondocin\/\">Executive Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">US<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:michaelondocin@cartermurray.com\">michaelondocin@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+16468592035\">+1 646 859 2035<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/michael-ondocin-09338a2?lipi=urnlipaged_flagship3_profile_view_base_contact_detailshkYNhuLAREeFSLbIzFTEoA\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"card card--person post-45831 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_seniority-executive-director hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-interim hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-vae\" id=\"block_de78e0cdabd98062dc25e748392bbf33-person-45831\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-300x300.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-150x150.jpg 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/01\/Oumama-Syassi-768x768.jpg 768w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\">Oumama Syassi<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/oumama-syassi\/\">Executive Director | Head of Middle East and Africa<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">VAE<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:oumamasyassi@cartermurray.com\">oumamasyassi@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+97144487777\">+971 4 448 7777<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/oumama-syassi-watson-40841b31\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-v2 alignwide\" id=\"block_791b5490a92561ea75e25ff1a8e48ae8\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:0;\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-jobs__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-55731 job_listing type-job_listing status-publish hentry\" id=\"block_791b5490a92561ea75e25ff1a8e48ae8-job-55731\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/head-of-business-development-55731\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 2 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Head of Business Development<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Do you have experience within legal Business Development and Debt&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55616 job_listing type-job_listing status-publish hentry\" id=\"block_791b5490a92561ea75e25ff1a8e48ae8-job-55616\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/international-business-development-manager-55616\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 3 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">International Business Development Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">The International Business Development Manager role sits within a leading&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55565 job_listing type-job_listing status-publish hentry\" id=\"block_791b5490a92561ea75e25ff1a8e48ae8-job-55565\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-banking-finance-55565\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 4 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager- Banking &amp; Finance<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Business Development Manager- Banking and Finance role sits in&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group single-post__share-mobile is-layout-constrained wp-container-core-group-is-layout-287cde01 wp-block-group-is-layout-constrained block-visibility-hide-large-screen block-visibility-hide-medium-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 class=\"wp-block-heading is-style-eyebrow-no-border\" 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LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_aaa20db9de6d60a9cf4398b0ea50d233\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Resources<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\/market-insight\">See all market insights<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-55203 post type-post status-publish format-standard has-post-thumbnail hentry category-sales-and-business-development category-market-insight category-market-update category-marketing category-professional-services category-uk hd_author-hannah-taylor-2\" id=\"block_aaa20db9de6d60a9cf4398b0ea50d233-job-55203\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/professional-services-hiring\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 12, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share The professional services market is showing signs of stabilisation after a cautious start to the year. Hiring across marketing and business development is returning, but in a much more focused and selective way. Organisations aren\u2019t simply rebuilding teams but redefining what good looks like across marketing and business development, driven by AI, automation [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-54939 post type-post status-publish format-standard has-post-thumbnail hentry category-communications category-market-insight category-marketing hd_author-doina-grubii\" id=\"block_aaa20db9de6d60a9cf4398b0ea50d233-job-54939\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/from-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-300x225.jpg\" class=\"card__image\" alt=\"Detail_Donate or volunteer initiative with audience_iStock-1361778763\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">From brand building to revenue accountability: FMCG\u00a0marketing\u00a0and comms\u00a0hiring in the Netherlands<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 4, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights The FMCG (fast moving consumer goods) industry in the Netherlands is evolving rapidly, with marketing and communications roles becoming more commercially accountable, data driven and integrated across the full customer journey.&nbsp; For hiring managers, this shift is creating more complex and often unrealistic briefs. For businesses,&nbsp;it\u2019s&nbsp;increasing the risk of delayed or [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-54317 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-market-insight category-middle-east category-uk category-us hd_author-michael-ondocin hd_author-oumama-syassi hd_author-wendy-gray\" id=\"block_aaa20db9de6d60a9cf4398b0ea50d233-job-54317\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/what-ai-really-means-for-marketing-sales-and-digital-hiring-globally\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">What AI really means for marketing, sales and digital hiring globally<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Mai 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":54318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[433,13,350,32,362],"tags":[],"hd_author":[452,437,447],"class_list":["post-54317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-market-insight","category-middle-east","category-uk","category-us","hd_author-michael-ondocin","hd_author-oumama-syassi","hd_author-wendy-gray"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What AI really means for marketing, sales and digital hiring globally<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/what-ai-really-means-for-marketing-sales-and-digital-hiring-globally\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What AI really means for marketing, sales and digital hiring globally | Carter Murray\" \/>\n<meta property=\"og:description\" content=\"Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. 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