{"id":53931,"date":"2026-03-31T15:34:08","date_gmt":"2026-03-31T15:34:08","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=53931"},"modified":"2026-09-10T05:21:43","modified_gmt":"2026-09-10T05:21:43","slug":"what-does-a-marketing-manager-do","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/career-advice\/what-does-a-marketing-manager-do\/","title":{"rendered":"What does a\u00a0Marketing Manager\u00a0do?"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-0fbd6134 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-6ed55936 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 id=\"h-contents\" class=\"wp-block-heading is-style-eyebrow-no-border\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-3a1915d0 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-what-is-a-nbsp-marketing-manager\" data-level=\"2\">What is a\u00a0Marketing Manager?<\/a><\/li><li><a href=\"#h-what-does-a-nbsp-marketing-manager-nbsp-do-day-to-day\" data-level=\"2\">What does a\u00a0Marketing Manager\u00a0do day-to-day?<\/a><\/li><li><a href=\"#h-key-skills-needed-to-succeed-as-a-nbsp-marketing-manager\" data-level=\"2\">Key skills needed to succeed as a\u00a0Marketing Manager<\/a><\/li><li><a href=\"#h-tools-commonly-used-by-nbsp-marketing-managers\" data-level=\"2\">Tools commonly used by\u00a0Marketing Managers<\/a><\/li><li><a href=\"#h-where-do-nbsp-marketing-managers-work\" data-level=\"2\">Where do\u00a0Marketing Managers work?<\/a><\/li><li><a href=\"#h-marketing-manager-nbsp-career-path\" data-level=\"2\">Marketing Manager\u00a0career path<\/a><\/li><li><a href=\"#h-what-is-a-marketing-manager-s-salary\" data-level=\"2\">What is a Marketing Manager\u2019s salary?<\/a><\/li><li><a href=\"#h-the-impact-of-a-nbsp-marketing-manager\" data-level=\"2\">The impact of a\u00a0Marketing Manager<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Fcareer-advice%2Fwhat-does-a-marketing-manager-do%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-1-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"h-key-insights\" class=\"wp-block-heading is-style-eyebrow-no-border\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing Managers combine strategy and execution:<\/strong> The role balances long-term planning with the day-to-day delivery of marketing activity<\/li>\n\n\n\n<li><strong>Multi-channel campaign management is central:<\/strong> Marketing Managers oversee campaigns across digital, social, content, email and SEO channels<\/li>\n\n\n\n<li><strong>Leadership is a core responsibility:<\/strong> Managing teams, agencies and stakeholders is essential to delivering successful marketing outcomes<\/li>\n\n\n\n<li><strong>Data drives decision-making:<\/strong> Performance analysis, budget management and ROI tracking help shape future marketing strategies<\/li>\n\n\n\n<li><strong>Strong commercial and communication skills matter:<\/strong> Successful Marketing Managers align marketing activity with business objectives, customer needs and growth goals<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0Marketing Manager\u00a0plays\u00a0a central role\u00a0in shaping how a business communicates with\u00a0its\u00a0target market, builds brand\u00a0awareness\u00a0and drives growth.\u00a0<br>\u00a0<br>From developing marketing strategies to overseeing multi-channel marketing campaigns, the\u00a0Marketing Manager\u00a0role sits at the heart of a <a href=\"https:\/\/www.cartermurray.com\/marketing-jobs\/\" data-type=\"page\" data-id=\"669\">company\u2019s marketing department<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Managers\u00a0are responsible for\u00a0ensuring that all marketing activities align with business\u00a0objectives\u00a0and resonate with potential customers.\u00a0<br>\u00a0<br>This guide explores what a\u00a0Marketing Manager\u00a0does day-to-day, their key responsibilities and the skills\u00a0required\u00a0to succeed in the role.<\/p>\n\n\n\n<h2 id=\"h-what-is-a-nbsp-marketing-manager\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-1\">What is a&nbsp;Marketing Manager?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;Marketing Manager&nbsp;is responsible for&nbsp;planning, executing and optimising marketing strategies that promote a company\u2019s products or services.&nbsp;<br>&nbsp;<br>The&nbsp;Marketing Manager&nbsp;job typically involves managing a marketing team, overseeing campaign&nbsp;delivery&nbsp;and ensuring consistent messaging across all marketing channels.&nbsp;<br>&nbsp;<br>Depending on the organisation, this can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cartermurray.com\/digital-jobs\/\" data-type=\"link\" data-id=\"https:\/\/www.cartermurray.com\/digital-jobs\/\">Digital marketing<\/a> and SEO\u00a0<\/li>\n\n\n\n<li>Social media marketing and influencer activity&nbsp;<\/li>\n\n\n\n<li>Content marketing and public relations&nbsp;<\/li>\n\n\n\n<li>Email marketing and customer relationship campaigns&nbsp;<\/li>\n\n\n\n<li>Product marketing and new product launches<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In many organisations,&nbsp;Marketing Managers act as the link between senior leadership and marketing professionals such as marketing executives, copywriters and graphic designers.<\/p>\n\n\n\n<h2 id=\"h-what-does-a-nbsp-marketing-manager-nbsp-do-day-to-day\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-2\">What does a&nbsp;Marketing Manager&nbsp;do day-to-day?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The day-to-day responsibilities of a&nbsp;Marketing Manager&nbsp;vary depending on industry, but most roles include a combination of strategy,&nbsp;execution&nbsp;and analysis.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-developing-marketing-strategies-and-plans\" class=\"wp-block-heading has-brand-2-10-color has-text-color has-link-color wp-elements-3\">Developing marketing strategies and plans<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A key part of the&nbsp;Marketing Manager&nbsp;role is developing marketing strategies that align with business goals.&nbsp;<br>&nbsp;<br>This involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conducting market research to understand target audiences&nbsp;<\/li>\n\n\n\n<li>Analysing market trends and industry trends&nbsp;<\/li>\n\n\n\n<li>Defining messaging and brand positioning&nbsp;<\/li>\n\n\n\n<li>Creating detailed marketing plans<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Managers must ensure that strategies are tailored to the target market and support both short-term campaigns and long-term growth.<\/p>\n\n\n\n<h3 id=\"h-managing-marketing-campaigns-across-channels\" class=\"wp-block-heading has-brand-2-10-color has-text-color has-link-color wp-elements-4\">Managing marketing campaigns across channels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Managers&nbsp;are responsible for&nbsp;delivering integrated marketing campaigns across multiple marketing channels.&nbsp;<br>&nbsp;<br>These campaigns may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media marketing campaigns&nbsp;<\/li>\n\n\n\n<li>Email marketing initiatives&nbsp;<\/li>\n\n\n\n<li>Content marketing strategies&nbsp;<\/li>\n\n\n\n<li>SEO and search engine optimisation&nbsp;<\/li>\n\n\n\n<li>Digital marketing campaigns across paid and organic channels&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They coordinate marketing activities across internal team members and external agencies to ensure campaigns are delivered effectively and on time.<\/p>\n\n\n\n<h3 id=\"h-leading-the-marketing-team-and-external-partners\" class=\"wp-block-heading has-brand-2-10-color has-text-color has-link-color wp-elements-5\">Leading the marketing team and external partners<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;Marketing Manager&nbsp;often leads a marketing team made up of marketing professionals such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing&nbsp;Executives&nbsp;<\/li>\n\n\n\n<li>Marketing&nbsp;Assistants&nbsp;<\/li>\n\n\n\n<li>Copywriters&nbsp;<\/li>\n\n\n\n<li>Graphic&nbsp;Designers&nbsp;<\/li>\n\n\n\n<li>Digital&nbsp;Specialists<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Strong leadership skills and management skills are essential.&nbsp;Marketing Managers must guide team members, manage&nbsp;workloads&nbsp;and ensure collaboration across the marketing department.&nbsp;<br>&nbsp;<br>They may also manage relationships with external agencies,&nbsp;freelancers&nbsp;or influencer partners.<\/p>\n\n\n\n<h3 id=\"h-managing-budgets-and-marketing-resources\" class=\"wp-block-heading has-brand-2-10-color has-text-color has-link-color wp-elements-6\">Managing budgets and marketing resources<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Managers&nbsp;are responsible for&nbsp;overseeing the marketing budget and ensuring resources are&nbsp;allocated&nbsp;effectively.&nbsp;<br>&nbsp;<br>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritising marketing initiatives&nbsp;<\/li>\n\n\n\n<li>Tracking campaign spend&nbsp;<\/li>\n\n\n\n<li>Managing return on investment&nbsp;<\/li>\n\n\n\n<li>Making data-driven decisions on where to invest&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Strong decision-making and project management skills are critical to ensure marketing efforts&nbsp;remain&nbsp;efficient and effective.<\/p>\n\n\n\n<h3 id=\"h-analysing-performance-and-reporting-on-metrics\" class=\"wp-block-heading has-brand-2-10-color has-text-color has-link-color wp-elements-7\">Analysing performance and reporting on metrics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Data analysis is a core part of the&nbsp;Marketing Manager&nbsp;job.&nbsp;<br>&nbsp;<br>Marketing Managers track KPIs and performance metrics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign engagement&nbsp;<\/li>\n\n\n\n<li>Website traffic and SEO performance&nbsp;<\/li>\n\n\n\n<li>Lead generation and conversion rates&nbsp;<\/li>\n\n\n\n<li>Customer engagement and retention<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Using tools such as Google Analytics and marketing automation platforms, they assess performance and optimise future marketing campaigns.<\/p>\n\n\n\n<h3 id=\"h-supporting-product-development-and-go-to-market-activity\" class=\"wp-block-heading has-brand-2-10-color has-text-color has-link-color wp-elements-8\">Supporting product development and go-to-market activity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In many organisations,&nbsp;Marketing Managers play a key role in product marketing and product development.&nbsp;<br>&nbsp;<br>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supporting new product launches&nbsp;<\/li>\n\n\n\n<li>Developing go-to-market strategies&nbsp;<\/li>\n\n\n\n<li>Aligning messaging with product features&nbsp;<\/li>\n\n\n\n<li>Working closely with product and sales teams&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This ensures that marketing strategies reflect both customer needs and commercial objectives.<\/p>\n\n\n\n<h3 id=\"h-managing-messaging-and-brand-positioning\" class=\"wp-block-heading has-brand-2-10-color has-text-color has-link-color wp-elements-9\">Managing messaging and brand positioning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consistent messaging is essential across all marketing channels.&nbsp;<br>&nbsp;<br>Marketing Managers&nbsp;are responsible for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defining brand voice and tone&nbsp;<\/li>\n\n\n\n<li>Ensuring consistency across campaigns&nbsp;<\/li>\n\n\n\n<li>Aligning messaging with target audiences&nbsp;<\/li>\n\n\n\n<li>Supporting brand awareness initiatives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is particularly important in sectors where trust and reputation are key.<\/p>\n\n\n\n<h3 id=\"h-collaborating-with-stakeholders-across-the-business\" class=\"wp-block-heading has-brand-2-10-color has-text-color has-link-color wp-elements-10\">Collaborating with stakeholders across the business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Managers work closely with stakeholders across the organisation.&nbsp;<br>&nbsp;<br>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales teams to support pipeline growth&nbsp;<\/li>\n\n\n\n<li>Product teams to align on product development&nbsp;<\/li>\n\n\n\n<li>Finance teams to manage budgets&nbsp;<\/li>\n\n\n\n<li>Senior leadership to report on performance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Strong communication skills are essential to ensure marketing activities align with wider business goals.<\/p>\n\n\n\n<h2 id=\"h-key-skills-needed-to-succeed-as-a-nbsp-marketing-manager\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-11\">Key skills needed to succeed as a&nbsp;Marketing Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To be a successful&nbsp;Marketing Manager, you need a broad and adaptable skill set.<\/p>\n\n\n\n<h4 id=\"h-strategic-and-technical-skills\" class=\"wp-block-heading\">Strategic and technical skills<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing strategy development&nbsp;<\/li>\n\n\n\n<li>Market research and data analysis&nbsp;<\/li>\n\n\n\n<li>SEO and digital marketing knowledge&nbsp;<\/li>\n\n\n\n<li>Content marketing and social media expertise&nbsp;<\/li>\n\n\n\n<li>Campaign planning and execution<\/li>\n<\/ul>\n\n\n\n<h4 id=\"h-leadership-and-management-skills\" class=\"wp-block-heading\">Leadership and management skills<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Leadership skills to manage team members&nbsp;<\/li>\n\n\n\n<li>Project management capability&nbsp;<\/li>\n\n\n\n<li>Budget management&nbsp;<\/li>\n\n\n\n<li>Stakeholder management<\/li>\n<\/ul>\n\n\n\n<h4 id=\"h-soft-skills\" class=\"wp-block-heading\">Soft skills<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication skills&nbsp;<\/li>\n\n\n\n<li>Problem-solving ability&nbsp;<\/li>\n\n\n\n<li>Adaptability&nbsp;<\/li>\n\n\n\n<li>Decision-making<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Managers need to balance creativity with analytical thinking to deliver effective marketing strategies.<\/p>\n\n\n\n<h2 id=\"h-tools-commonly-used-by-nbsp-marketing-managers\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-12\">Tools commonly used by&nbsp;Marketing Managers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Modern&nbsp;Marketing Managers rely on a wide range of tools to support marketing initiatives.&nbsp;<br>&nbsp;<br>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics for campaign performance tracking&nbsp;<\/li>\n\n\n\n<li>CRM systems for customer relationship management&nbsp;<\/li>\n\n\n\n<li>SEO tools for search engine optimisation&nbsp;<\/li>\n\n\n\n<li>Social media management platforms&nbsp;<\/li>\n\n\n\n<li>Email marketing automation tools&nbsp;<\/li>\n\n\n\n<li>Project management software<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding how these tools support marketing campaigns is an essential part of the&nbsp;Marketing Manager&nbsp;skill set.<\/p>\n\n\n\n<h2 id=\"h-where-do-nbsp-marketing-managers-work\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-13\">Where do&nbsp;Marketing Managers work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Managers are in demand across a wide range of industries.&nbsp;<br>&nbsp;<br>Common sectors include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Financial services&nbsp;<\/li>\n\n\n\n<li>Professional services&nbsp;<\/li>\n\n\n\n<li>Retail and consumer goods&nbsp;<\/li>\n\n\n\n<li>Technology&nbsp;<\/li>\n\n\n\n<li>Healthcare<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While the core&nbsp;Marketing Manager&nbsp;responsibilities&nbsp;remain&nbsp;similar, the focus of marketing activities may vary depending on the industry and target market.<\/p>\n\n\n\n<h2 id=\"h-marketing-manager-nbsp-career-path\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-14\">Marketing Manager&nbsp;career path<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The typical career path into a&nbsp;Marketing Manager&nbsp;role includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing&nbsp;Assistant&nbsp;<\/li>\n\n\n\n<li>Marketing&nbsp;Executive&nbsp;<\/li>\n\n\n\n<li>Senior&nbsp;Marketing&nbsp;Executive&nbsp;<\/li>\n\n\n\n<li>Marketing Manager&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">From there, progression may lead to senior roles such as brand manager, head of marketing or marketing director.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more career advice, explore our guides on:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cartermurray.com\/career-advice\/how-to-become-a-marketing-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to become a&nbsp;Marketing Manager<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.cartermurray.com\/career-advice\/marketing-manager-cv-guide-how-to-stand-out-in-todays-market\/\">Marketing Manager&nbsp;CV guide<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-is-a-marketing-manager-s-salary\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-15\">What is a Marketing Manager\u2019s salary?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Manager salaries vary depending on industry,\u00a0location\u00a0and level of experience.\u00a0<br>\u00a0<br>In the UK, a Marketing Manager can typically expect to earn between\u00a0GBP 45,000 and 70,000, with higher salaries available in sectors such as financial services,\u00a0technology\u00a0and professional services.\u00a0<br>\u00a0<br>Factors influencing salary include:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Years of marketing experience&nbsp;<\/li>\n\n\n\n<li>Scope of responsibility (team size and budget ownership)&nbsp;<\/li>\n\n\n\n<li>Specialism (for example digital marketing, product&nbsp;marketing&nbsp;or brand)&nbsp;<\/li>\n\n\n\n<li>Industry sector&nbsp;<\/li>\n\n\n\n<li>Geographic location&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Senior Marketing Managers and those with strong digital marketing&nbsp;expertise, SEO knowledge or data analytics experience often command higher salaries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a detailed breakdown explore the latest compensation benchmarks in&nbsp;<a href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/salary-guides\/\" target=\"_blank\" rel=\"noreferrer noopener\">our marketing salary guides<\/a>.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-the-impact-of-a-nbsp-marketing-manager\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-16\">The impact of a&nbsp;Marketing Manager<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;Marketing Manager&nbsp;role combines strategic thinking with hands-on execution, making it one of the most influential positions within a marketing department.&nbsp;<br>&nbsp;<br>From developing marketing strategies and managing campaigns to leading teams and analysing performance metrics,&nbsp;Marketing Managers play a key role in driving brand awareness, customer&nbsp;engagement&nbsp;and business growth.&nbsp;<br>&nbsp;<br>For marketing professionals looking to progress their career path, building a strong skill set, gaining relevant work&nbsp;experience&nbsp;and developing leadership skills will be essential to succeeding in this role.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_e2dcc27d9f7bc4c3c4b351a8c72328c8\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-3502 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-professional-services hd_person_seniority-recruitment-consultant hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_location-uk\" id=\"block_e2dcc27d9f7bc4c3c4b351a8c72328c8-person-3502\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/charlotte-ley\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-300x300.png\" class=\"card__image test\" alt=\"Charlotte Ley professional headshot\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-1536x1536.png 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-2048x2048.png 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-400x400.png 400w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte.Ley-web-1000x1000-1-600x600.png 600w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/charlotte-ley\/\">Charlotte Ley<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/charlotte-ley\/\">Recruitment Consultant<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:charlotteley@cartermurray.com\">charlotteley@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073329607\">+44 20 7332 9607<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/charlotteley\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-v2 alignwide\" id=\"block_6b329aaabc680cd3d89050787e32084c\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:0;\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-jobs__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-56551 job_listing type-job_listing status-publish hentry\" id=\"block_6b329aaabc680cd3d89050787e32084c-job-56551\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-pitch-manager-56551\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 2 Tagen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior Pitch Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Are you a proposals\/pitch professional looking for an opportunity in&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56531 job_listing type-job_listing status-publish hentry\" id=\"block_6b329aaabc680cd3d89050787e32084c-job-56531\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/marketing-manager-9-month-ftc-56531\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Festanstellung<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 3 Tagen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Marketing Manager- 9 month FTC<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Marketing Manager- 9 month FTC role sits within a&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56367 job_listing type-job_listing status-publish hentry\" id=\"block_6b329aaabc680cd3d89050787e32084c-job-56367\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/proposals-manager-56367\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 2 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Proposals Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Are you a proposals\/pitch professional looking for an opportunity in&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56361 job_listing type-job_listing status-publish hentry\" id=\"block_6b329aaabc680cd3d89050787e32084c-job-56361\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/regional-marketing-manager-arabic-speaking-56361\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">UAE<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 2 Wochen<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Regional Marketing Manager (Arabic Speaking)<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">A leading and rapidly growing Middle East business is seeking&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Find out more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56197 job_listing type-job_listing status-publish hentry\" id=\"block_6b329aaabc680cd3d89050787e32084c-job-56197\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/chief-marketing-officer-56197\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_region\">London<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_published\">Ver\u00f6ffentlicht vor 1 Monat<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Chief Marketing Officer<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Chief Marketing Officer role sits in a leading global&#8230;<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 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class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_d296fed9b9818cae1345411b91ba9080\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured content<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.cartermurray.com\/resources\/career-advice\/\">See all career advice<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-160 post type-post status-publish format-standard has-post-thumbnail hentry category-investor-relations category-market-insight category-talent category-uk hd_author-carter-murray\" id=\"block_d296fed9b9818cae1345411b91ba9080-job-160\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/investor-relations\/how-technology-is-impacting-the-investor-relations-industry\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">How technology is impacting investor relations and what it means for hiring<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 23, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Technology is reshaping investor relations and changing what employers need from their teams. From data analytics and artificial intelligence to virtual roadshows and webcasting, technology is transforming how organisations engage shareholders, gather market intelligence and communicate with capital markets. As a result, many businesses are reassessing the skills, capabilities and experience [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-326 post type-post status-publish format-standard has-post-thumbnail hentry category-banking-and-financial-services category-europe category-finding-talent category-market-insight category-sales category-talent hd_author-carter-murray\" id=\"block_d296fed9b9818cae1345411b91ba9080-job-326\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/banking-and-financial-services\/what-are-the-most-in-demand-skillsets-in-the-fintech-space\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">What fintech employers should look for when hiring sales talent in Europe<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 21, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights As fintech companies across Europe continue to scale, the competition for high-performing sales talent remains intense. Whether organisations are expanding in payments, digital banking, regulatory technology (regtech), cybersecurity or financial software, hiring managers are increasingly focused on finding professionals who can deliver revenue growth quickly and navigate complex sales environments. For [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-56500 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-communications hd_author-doina-grubii\" id=\"block_d296fed9b9818cae1345411b91ba9080-job-56500\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/what-does-a-head-of-communications-do\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1074150244-300x225.jpg\" class=\"card__image\" alt=\"High angle shot of a group of corporate businesspeople having a meeting in a modern boardroom\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1074150244-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/GettyImages-1074150244-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">What does a Head of Communications do?<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 19, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights A Head of Communications is responsible for how an organisation communicates with its employees, customers, stakeholders, media and wider audiences.&nbsp; It is a broad senior leadership role. While responsibilities vary between organisations, a Head of Communications will typically set the communication strategy, protect reputation, oversee internal and external communications and advise [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights A\u00a0Marketing Manager\u00a0plays\u00a0a central role\u00a0in shaping how a business communicates with\u00a0its\u00a0target market, builds brand\u00a0awareness\u00a0and drives growth.\u00a0\u00a0From developing marketing strategies to overseeing multi-channel marketing campaigns, the\u00a0Marketing Manager\u00a0role sits at the heart of a company\u2019s marketing department.\u00a0 Marketing Managers\u00a0are responsible for\u00a0ensuring that all marketing activities align with business\u00a0objectives\u00a0and resonate with potential customers.\u00a0\u00a0This guide explores [&hellip;]<\/p>\n","protected":false},"author":414,"featured_media":53932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[24,27,14],"tags":[],"hd_author":[449],"class_list":["post-53931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-career-progression","category-marketing","hd_author-charlotte-ley"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What does a\u00a0Marketing Manager\u00a0do?<\/title>\n<meta name=\"description\" content=\"A clear guide to what a Marketing Manager does, including key responsibilities, day\u2011to\u2011day tasks, skills needed and typical career 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