{"id":53565,"date":"2026-03-09T13:50:16","date_gmt":"2026-03-09T13:50:16","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=53565"},"modified":"2026-03-09T17:20:19","modified_gmt":"2026-03-09T17:20:19","slug":"how-are-professional-services-firms-really-using-ai","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/market-insight\/how-are-professional-services-firms-really-using-ai\/","title":{"rendered":"How are professional services firms really using AI?"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>AI is reshaping how work is delivered across the professional services industry, from law firms and consulting firms to advisory businesses and management consulting.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thomsonreuters.com\/en\/reports\/2026-ai-in-professional-services-report\" target=\"_blank\" rel=\"noreferrer noopener\">40% of organisations are now using generative AI<\/a>, more than double the proportion reported the previous year.&nbsp;<a href=\"https:\/\/www.thomsonreuters.com\/en\/reports\/2026-ai-in-professional-services-report\" target=\"_blank\" rel=\"noreferrer noopener\">Nearly nine in ten<\/a>&nbsp;expect&nbsp;genAI&nbsp;to become central to their workflows within five years.&nbsp;<\/p>\n\n\n\n<p>For professional services firms, the question is no longer whether to use AI tools.&nbsp;It\u2019s&nbsp;how AI adoption influences competitive advantage, operating models, business&nbsp;strategy&nbsp;and the expectations placed on marketing and business development leaders. The strategic focus has moved from experimentation to integration.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why AI adoption is becoming pivotal to professional services growth, and how&nbsp;it\u2019s&nbsp;reshaping the strategic,&nbsp;commercial&nbsp;and client\u2011facing expectations placed on marketing and business development leaders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-adoption-in-professional-services-firms-and-its-commercial-implications\">AI adoption in professional services firms and its commercial implications<\/h2>\n\n\n\n<p id=\"h-ai-adoption-in-professional-services-firms-and-its-commercial-implications\">Across the professional services industry, AI technologies are being deployed to automate repetitive tasks, support drafting, accelerate research, improve knowledge\u00a0management\u00a0and enhance client reporting.\u00a0\u00a0<\/p>\n\n\n\n<p>Large language models, machine learning\u00a0tools\u00a0and AI-powered platforms are expanding the use of AI across business functions.\u00a0<\/p>\n\n\n\n<p>Teams are increasingly:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using AI to draft written documents and internal content&nbsp;<\/li>\n\n\n\n<li>Applying machine learning to analyse datasets and surface patterns&nbsp;<\/li>\n\n\n\n<li>Relying on chatbots and LLMs to answer internal queries&nbsp;<\/li>\n\n\n\n<li>Adopting AI-powered workflows to streamline service delivery&nbsp;<\/li>\n\n\n\n<li>Exploring new use cases for improving client experience&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>However, using AI&nbsp;doesn\u2019t&nbsp;automatically translate into competitive advantage. Many organisations are deploying AI solutions without measuring their commercial impact.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Only&nbsp;<a href=\"https:\/\/www.thomsonreuters.com\/en\/reports\/2026-ai-in-professional-services-report\" target=\"_blank\" rel=\"noreferrer noopener\">18% report tracking metrics connected to AI initiatives<\/a>, and&nbsp;<a href=\"https:\/\/www.thomsonreuters.com\/en\/reports\/2026-ai-in-professional-services-report\" target=\"_blank\" rel=\"noreferrer noopener\">40% are unsure<\/a>&nbsp;whether metrics are&nbsp;monitored&nbsp;at all. This gap matters.&nbsp;<\/p>\n\n\n\n<p>The distinction is clear:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using AI improves efficiency but does not guarantee differentiation&nbsp;<\/li>\n\n\n\n<li>Competitive strength depends on aligning AI strategy with business models&nbsp;<\/li>\n\n\n\n<li>True transformation requires integrating AI into workflows,&nbsp;governance&nbsp;and measurement&nbsp;<\/li>\n\n\n\n<li>Without this alignment, initiatives&nbsp;remain&nbsp;incremental rather than strategic<\/li>\n<\/ul>\n\n\n\n<p>For marketing and business development functions, the implications are significant. As providers across the market adopt similar AI tools, efficiency alone stops being differentiating.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Firms need a clear narrative about what sits above automation and how human&nbsp;expertise&nbsp;continues to shape high-value outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-will-ai-replace-professional-roles\">Will AI replace professional roles?<\/h2>\n\n\n\n<p id=\"h-will-ai-replace-professional-roles\">Public conversations about AI adoption often focus on whether ChatGPT, algorithms, LLMs and other AI systems will replace professional services roles. Tasks that can be codified or reduced to structured datasets are easier to automate, which fuels concerns across legal services, consulting\u00a0services\u00a0and advisory work.\u00a0<\/p>\n\n\n\n<p id=\"h-will-ai-replace-professional-roles\">Yet evidence suggests the outcome is more nuanced. Studies show that:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI performs most effectively in structured, pattern-based environments&nbsp;<\/li>\n\n\n\n<li>Humans excel in contextual judgement, ethical&nbsp;reasoning&nbsp;and risk management&nbsp;<\/li>\n\n\n\n<li>The strongest performance&nbsp;emerges&nbsp;when&nbsp;<a href=\"https:\/\/mitsloan.mit.edu\/press\/new-mit-sloan-research-suggests-ai-more-likely-to-complement-not-replace-human-workers\" target=\"_blank\" rel=\"noreferrer noopener\">AI is integrated into human workflows<\/a>&nbsp;rather than positioned as a substitute<\/li>\n<\/ul>\n\n\n\n<p>In practice, the work of professional services firms is built around ambiguity,&nbsp;interpretation&nbsp;and advisory judgement. Institutional knowledge evolves through experience and cannot be fully captured by algorithms or static datasets. High-value client relationships depend on trust and credibility, which require human oversight and sound decision-making.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thomsonreuters.com\/en\/reports\/2026-ai-in-professional-services-report\" target=\"_blank\" rel=\"noreferrer noopener\">53% of organisations are planning or considering more advanced agentic systems<\/a>&nbsp;capable of managing multi-step workflows. These developments will reshape roles and change how teams work. But the evidence points to role evolution rather than displacement.&nbsp;<\/p>\n\n\n\n<p>The emerging model is one of integration:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI takes on repetitive tasks&nbsp;<\/li>\n\n\n\n<li>Humans focus on strategic thinking and client-facing interpretation&nbsp;<\/li>\n\n\n\n<li>Workflows are redesigned around combined capabilities&nbsp;<\/li>\n\n\n\n<li>Productivity increases when AI complements rather than replaces human&nbsp;expertise<\/li>\n<\/ul>\n\n\n\n<p>Recent&nbsp;<a href=\"https:\/\/www.mckinsey.com\/mgi\/our-research\/agents-robots-and-us-skill-partnerships-in-the-age-of-ai\" target=\"_blank\" rel=\"noreferrer noopener\">analysis of the future of work<\/a>&nbsp;highlights that organisations generate the greatest productivity gains when AI capabilities are combined with human judgement, redesigning workflows so people and intelligent systems&nbsp;operate&nbsp;as complementary partners rather than substitutes.&nbsp;<\/p>\n\n\n\n<p>The professional services industry is entering a phase of recalibration rather than replacement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-changing-brief-for-marketing-and-business-development-leaders\">The changing brief for marketing and business development leaders<\/h2>\n\n\n\n<p id=\"h-the-changing-brief-for-marketing-and-business-development-leaders\">As AI capabilities expand across the professional services industry, the expectations placed on marketing and business development leaders are changing. Automation shifts the balance of work. When repetitive tasks are managed by AI tools and workflows become streamlined, the premium value moves to analysis, sector\u00a0insight\u00a0and strategic interpretation.\u00a0<\/p>\n\n\n\n<p id=\"h-the-changing-brief-for-marketing-and-business-development-leaders\">Marketing and business development leaders are now expected to understand how AI adoption shapes business strategy, competitive\u00a0advantage\u00a0and client\u00a0perception. This involves far more than technical knowledge. It requires a strategic lens.\u00a0<\/p>\n\n\n\n<p id=\"h-the-changing-brief-for-marketing-and-business-development-leaders\">Hiring briefs increasingly emphasise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defining credible use cases for AI within marketing and BD&nbsp;<\/li>\n\n\n\n<li>Explaining how AI-driven work strengthens service quality&nbsp;<\/li>\n\n\n\n<li>Ensuring transparency around AI-generated outputs&nbsp;<\/li>\n\n\n\n<li>Reinforcing the importance of human oversight in advisory work&nbsp;<\/li>\n\n\n\n<li>Understanding AI governance considerations and client expectations&nbsp;<\/li>\n\n\n\n<li>Interpreting metrics linked to AI initiatives and communicating results&nbsp;<\/li>\n\n\n\n<li>Shaping external messaging about ai\u2019s impact on service delivery&nbsp;<\/li>\n\n\n\n<li>Translating technical capability into credible market positioning<\/li>\n<\/ul>\n\n\n\n<p>Professional services firms are prioritising growth leaders who can link AI strategy to overall business models, not specialists whose role is to manage algorithms or write code. The ability to understand AI adoption at a strategic level is now central to senior hiring across the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-governance-client-nbsp-expectations-nbsp-and-competitive-advantage\">AI governance, client&nbsp;expectations&nbsp;and competitive advantage<\/h2>\n\n\n\n<p>Client expectations are evolving at the same pace as AI adoption<a href=\"https:\/\/www.thomsonreuters.com\/en\/reports\/2026-ai-in-professional-services-report\" target=\"_blank\" rel=\"noreferrer noopener\">. Two-thirds of corporate respondents believe outside providers should be using AI tools<\/a>, but&nbsp;<a href=\"https:\/\/www.thomsonreuters.com\/en\/reports\/2026-ai-in-professional-services-report\" target=\"_blank\" rel=\"noreferrer noopener\">fewer than 20% formally require it<\/a>. At the same time, 40% report inconsistent AI guidance across engagements.&nbsp;<\/p>\n\n\n\n<p>This creates complexity for professional services firms. Clients want to know:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where AI is used in workflows&nbsp;<\/li>\n\n\n\n<li>How AI-generated outputs are reviewed&nbsp;<\/li>\n\n\n\n<li>What safeguards exist around accuracy&nbsp;<\/li>\n\n\n\n<li>How human oversight is maintained&nbsp;<\/li>\n\n\n\n<li>Which elements of service delivery remain human led<\/li>\n<\/ul>\n\n\n\n<p>Competitive advantage will increasingly come from firms that&nbsp;provide&nbsp;clear answers to these questions. AI governance is becoming a core element of operating models.&nbsp;<\/p>\n\n\n\n<p>Professional services firms that invest in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Robust governance frameworks&nbsp;<\/li>\n\n\n\n<li>Transparent communication&nbsp;<\/li>\n\n\n\n<li>Clear human review procedures&nbsp;<\/li>\n\n\n\n<li>Consistent engagement policies<\/li>\n<\/ul>\n\n\n\n<p>Professional services firms that invest in robust governance frameworks, transparent communication, clear human review&nbsp;procedures&nbsp;and consistent engagement policies will differentiate on trust rather than speed alone.&nbsp;<\/p>\n\n\n\n<p>This puts marketing and business development teams at the centre of shaping external messaging. The conversation with clients is about confidence,&nbsp;accountability&nbsp;and the credibility of decision-making in AI-enabled environments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hiring-for-integration-not-substitution\">Hiring for integration, not substitution<\/h2>\n\n\n\n<p>AI will continue to transform the professional services industry. Machine learning systems, chatbots,&nbsp;genAI&nbsp;models and AI-powered platforms will expand use cases and automate more repetitive tasks across firms.&nbsp;<\/p>\n\n\n\n<p>But research&nbsp;doesn\u2019t&nbsp;support a simple narrative of workforce displacement. Instead, it points to a shift in emphasis. Firms that succeed will be those that combine AI capabilities with human judgement in ways that enhance service quality and strengthen client relationships.&nbsp;<\/p>\n\n\n\n<p>For marketing and business development recruitment, the message is clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firms must hire leaders who can align AI strategy with business strategy&nbsp;<\/li>\n\n\n\n<li>Growth teams must safeguard and strengthen client relationships in an AI-enabled world&nbsp;<\/li>\n\n\n\n<li>Human judgement&nbsp;remains&nbsp;central to high-value advisory work&nbsp;<\/li>\n\n\n\n<li>The most successful firms will be those that integrate AI without diluting&nbsp;expertise<\/li>\n<\/ul>\n\n\n\n<p>AI is changing how professional services firms\u00a0operate.\u00a0It\u2019s\u00a0not removing the need for human\u00a0expertise\u00a0but in many areas increasing the value of it.\u00a0To discuss how AI is reshaping professional services, complete the form below.<\/p>\n\n\n\n<div 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href=\"https:\/\/www.cartermurray.com\/de\/job\/client-relationship-manager-tech-54347\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Client Relationship Manager- Tech<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Do you have experience within Client Relationship\/Development looking for a new role within a collaborative global law firm? This Client Relationship Manager role will focus on leading the key client account activities for their leading tech group, with ownership of a number of high quality clients. The Client Relationship Manager will work with a collaborative [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Tag<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54323 job_listing type-job_listing status-publish hentry job_position_featured\" id=\"block_14d5af2a1e37048009b953f9d9ae127e-job-54323\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/vp-of-corporate-marketing-54323\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Technology<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">VP of Corporate Marketing<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Vice President, Corporate Marketing Location: Boston area preferred, hybrid or remote Reports to: Chief Marketing Officer The Opportunity This is a foundational leadership role at a pivotal moment for a newly formed enterprise B2B SaaS organization serving complex, industrial markets. The Vice President of Corporate Marketing will define how the company is positioned, understood, and [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">USD220000 &#8211; USD320000 per year + Bonus opportunity<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 5 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54223 job_listing type-job_listing status-publish hentry\" id=\"block_14d5af2a1e37048009b953f9d9ae127e-job-54223\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-growth-manager-54223\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior Growth Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Senior Growth Manager role sits in a leading global law firm with a key focus on driving revenue growth of one of their leading practice areas. You will work with a truly globally connected team to help build opportunities from existing client relationships and opportunity spotting new ones for this high quality firm. You [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54220 job_listing type-job_listing status-publish hentry\" id=\"block_14d5af2a1e37048009b953f9d9ae127e-job-54220\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-bd-manager-finance-ftc-54220\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior BD Manager- Finance FTC<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Senior Business Development Manager- Finance 18 month FTC role sits within a leading global law firm. You will be the senior strategic adviser to the finance practice team to help shape and executive their BD and Marketing strategy. You will also work with a wider business development team on opportunity spotting across teams\/sectors to [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54118 job_listing type-job_listing status-publish hentry\" id=\"block_14d5af2a1e37048009b953f9d9ae127e-job-54118\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/international-business-development-manager-54118\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">International Business Development Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This International Business Development Manager role sits in a leading global law firm and you will work across several practice groups internationally and help drive forward the BD strategy directly with your partner group. You will work with a strong global network of Business Development professionals to shape and execute across various global offices. The [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54099 job_listing type-job_listing status-publish hentry\" id=\"block_14d5af2a1e37048009b953f9d9ae127e-job-54099\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/sales-manager-54099\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Construction<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Sales Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading wood panel and surfaces manufacturer seeking a Sales Manager to drive profitable sales growth across major UAE projects. This role focuses on expanding project specification, strengthening relationships with key industry stakeholders, and converting opportunities into sustainable, long\u2011term business. The Sales Manager will own the end\u2011to\u2011end project sales cycle, working closely [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<!-- Global Other Banner -->\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-227242730727\"\n  style=\"max-width:100%; max-height:100%; width:260px;height:600px\" data-hubspot-wrapper-cta-id=\"227242730727\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJVAFDbw8Hvq7zInhAkBfVOvkC9tYFyXRWL2qENwpg2MbQUd8Yu8lpvo4N47xWVBNuGcrQ6QMWE6QYGQxJeDWpW%2BsNbpedUPdcPDUvdhh8%2FTdIzhPcqU3Z1M5kJ5p9AGsLdJQ%2FkdTHzDF1t7F6ry%2FkrBcpDzUcSvetmFqHCC5WnEymDcDljO2603iWz&#038;webInteractiveContentId=227242730727&#038;portalId=26669168\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Carter Murray_Web banner_260px X 600px\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26669168\/interactive-227242730727.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_2a4d81933bc9e9ffa1517b43b14467ec\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.cartermurray.com\/resources\/\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-54317 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-market-insight category-middle-east category-uk category-us hd_author-wendy-gray\" id=\"block_2a4d81933bc9e9ffa1517b43b14467ec-job-54317\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/what-ai-really-means-for-marketing-sales-and-digital-hiring-globally\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">What AI really means for marketing, sales and digital hiring globally<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Mai 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-38020 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-moving-jobs hd_author-wendy-gray\" id=\"block_2a4d81933bc9e9ffa1517b43b14467ec-job-38020\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/how-to-help-recruiters-find-you-on-linkedin-without-your-employer-knowing\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/05\/GettyImages-1338145486-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/05\/GettyImages-1338145486-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/05\/GettyImages-1338145486-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/05\/GettyImages-1338145486-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/05\/GettyImages-1338145486-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How to help recruiters find you on LinkedIn (without your employer knowing)<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Mai 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">If you\u2019re exploring a new job, quietly open to new opportunities or thinking about your next step in your marketing career, recruiters need to be able to find you on LinkedIn. Recruiters use LinkedIn every day to support hiring managers and talent acquisition teams who are advertising job postings across a competitive job market. With [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-53931 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-marketing hd_author-charlotte-ley\" id=\"block_2a4d81933bc9e9ffa1517b43b14467ec-job-53931\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/what-does-a-marketing-manager-do\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Focus-on-woman-smiling-and-listening_iStock-466969836-300x225.jpg\" class=\"card__image\" alt=\"Cropped shot of businesswoman\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Focus-on-woman-smiling-and-listening_iStock-466969836-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Focus-on-woman-smiling-and-listening_iStock-466969836-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Focus-on-woman-smiling-and-listening_iStock-466969836-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">What does a\u00a0Marketing Manager\u00a0do?<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">M\u00e4rz 31, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share A&nbsp;Marketing Manager&nbsp;plays&nbsp;a central role&nbsp;in shaping how a business communicates with&nbsp;its&nbsp;target market, builds brand&nbsp;awareness&nbsp;and drives growth.&nbsp;&nbsp;From developing marketing strategies to overseeing multi-channel marketing campaigns, the&nbsp;Marketing Manager&nbsp;role sits at the heart of a company\u2019s marketing department.&nbsp;Marketing Managers&nbsp;are responsible for&nbsp;ensuring that all marketing activities align with business&nbsp;objectives&nbsp;and resonate with potential customers.&nbsp;&nbsp;This guide explores what a&nbsp;Marketing Manager&nbsp;does [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI is reshaping how work is delivered across the professional services industry, from law firms and consulting firms to advisory businesses and management consulting.&nbsp;&nbsp; 40% of organisations are now using generative AI, more than double the proportion reported the previous year.&nbsp;Nearly nine in ten&nbsp;expect&nbsp;genAI&nbsp;to become central to their workflows within five years.&nbsp; For professional services [&hellip;]<\/p>\n","protected":false},"author":196,"featured_media":53220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[253,13,14],"tags":[],"hd_author":[],"class_list":["post-53565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-and-business-development","category-market-insight","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in professional services: What it means for marketing and BD<\/title>\n<meta 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