{"id":52194,"date":"2025-11-19T14:34:39","date_gmt":"2025-11-19T14:34:39","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=52194"},"modified":"2026-04-22T09:26:13","modified_gmt":"2026-04-22T09:26:13","slug":"hiring-sales-and-marketing-leaders-to-drive-pe-backed-growth","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/hiring-sales-and-marketing-leaders-to-drive-pe-backed-growth\/","title":{"rendered":"Hiring sales and marketing leaders to drive PE-backed growth"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Private equity (PE) investment brings a unique set of pressures and opportunities for high growth businesses. With ambitious value creation plans and tight timelines, the need for commercially astute leadership becomes crucial\u00a0\u2013\u00a0particularly in sales and marketing.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While finance and operations often receive&nbsp;early attention&nbsp;post-investment,&nbsp;it\u2019s&nbsp;the marketing leaders and sales strategists who are tasked with delivering the top-line revenue growth that underpins the investment thesis. But hiring the right talent in these functions is far from straightforward.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-commercial-growth-engine\">The commercial growth engine\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In PE-backed companies, sales and marketing leaders must do more than just build brand awareness or hit quarterly KPIs.&nbsp;They\u2019re&nbsp;expected to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop and execute go-to-market strategies that align with the investment horizon\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build scalable demand generation engines\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drive customer acquisition and retention\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimise pricing, channel\u00a0strategy\u00a0and sales performance\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead digital transformation and data-driven decision making\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This requires a rare blend of strategic thinking, hands-on&nbsp;execution&nbsp;and the ability to build high-performing teams. These leaders must be able to pivot quickly, make decisions with imperfect data and scale initiatives across the UK, Europe&nbsp;and beyond.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-a-great-pe-ready-commercial-leader\">What makes a great PE-ready commercial leader?\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most successful candidates share certain traits:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Commercial acumen<\/strong>: They understand how their function drives enterprise value and can speak the language of Chief Financial Officers (CFOs) and PE investors\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scalability mindset<\/strong>:\u00a0They\u2019ve\u00a0built or transformed marketing teams, CRM systems and martech stacks to support rapid growth\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data-driven decision making<\/strong>: They use metrics to inform strategy, measure return on investment (ROI) and optimise performance marketing\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resilience and pace<\/strong>:\u00a0They\u2019re\u00a0comfortable with ambiguity, fast\u00a0decision-making\u00a0and\u00a0high expectations\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Experience in a PE-backed business or venture capital environment is a plus but not essential. What matters more is mindset,&nbsp;adaptability&nbsp;and&nbsp;a track record&nbsp;of delivering impact in senior level leadership roles.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-evolving-role-of-sales-and-marketing-in-value-creation\">The evolving role of sales and marketing in value creation\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Top-line growth is now a central lever in PE value creation.&nbsp;<a href=\"https:\/\/www.alixpartners.com\/insights\/private-equity-leadership-survey-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">78% of&nbsp;PE executives&nbsp;consider leadership effectiveness to be the most important driver of success<\/a>&nbsp;\u2013 including&nbsp;commercial leadership, where the pressure to drive growth is immediate and intense.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Private equity investment in digital marketing and SaaS businesses continues to rise.&nbsp;<a href=\"https:\/\/www.bain.com\/insights\/topics\/global-private-equity-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">PE investment in marketing-led businesses grew 21% year-on-year<\/a>, with healthcare and tech portfolio companies leading the way. These businesses are prioritising automation, CRM&nbsp;integration&nbsp;and scalable marketing strategy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re&nbsp;seeing demand for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chief Marketing Officers (CMO) and marketing\u00a0leads<\/strong>\u00a0who\u00a0can lead digital-first marketing strategy and scale brand presence\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth marketing leaders<\/strong>\u00a0with deep experience in SaaS, martech and automation\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sales directors and VPs<\/strong>\u00a0who can build repeatable scalable sales processes\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interim commercial leaders<\/strong>\u00a0who can stabilise and accelerate growth during transitions or post-deal integration\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hiring-challenges-and-how-to-overcome-them\">Hiring challenges and how to overcome them\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PE-backed companies often face three common hiring challenges when it comes to marketing leadership.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Speed vs rigour<\/strong>: The need to move quickly can lead to rushed hires. But making the wrong senior hire can be costly both financially and culturally. A structured insight-led executive search process helps balance pace with precision<\/li>\n\n\n\n<li><strong>Cultural fit<\/strong>: Not every high-performing leader thrives in a PE environment. The pace, pressure and ambiguity can be a shock to those used to more structured or slower-moving\u00a0businesses.\u00a0It\u2019s\u00a0important to assess for adaptability,\u00a0resilience\u00a0and stakeholder management, not just years of experience<\/li>\n\n\n\n<li><strong>Candidate\u00a0perception<\/strong>:  Some candidates may be wary of the intensity of PE-backed roles. Clear communication about the opportunity, expectations and support available can help attract the right talent.\u00a0It\u2019s\u00a0also important to sell the vision; many candidates are energised by the chance to build something, make a real\u00a0impact\u00a0and potentially\u00a0benefit\u00a0from equity upside<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-we-help\">How we help\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The pressure to deliver growth is intensifying. PE firms are replacing commercial leaders faster than ever, with many CMOs and CFOs being replaced&nbsp;<a href=\"https:\/\/www.ey.com\/en_gl\/insights\/private-equity\/pulse\" target=\"_blank\" rel=\"noreferrer noopener\">within the first 12 to 18 months of acquisition<\/a>.&nbsp;Businesses need to make&nbsp;the hire right the first time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Carter Murray, we specialise in executive recruitment for senior level sales and marketing leadership roles across&nbsp;the UK and&nbsp;Europe. We understand the nuances of PE-backed companies and partner closely with founders,&nbsp;CEOs&nbsp;and investors to find leaders who can deliver commercial transformation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our executive search approach is tailored, data-informed and relationship-led. We take the time to understand your investment thesis, growth&nbsp;strategy&nbsp;and team culture then we find candidates who align with your goals and can hit the ground running.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether&nbsp;you\u2019re&nbsp;hiring your first CMO, building out a marketing team or looking for a hands-on strategist to lead a turnaround, we can help you find the right talent to grow.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-black-05-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"eu1\",\r\n    portalId: \"26669168\",\r\n    formId: \"8abce0cb-4d92-4583-bd95-b34eeff1be7d\"\r\n  });\r\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_2070d70e96945dade819657946ab2243\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45404 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-commerce-und-industry hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_location-uk-de\" id=\"block_2070d70e96945dade819657946ab2243-person-45404\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1536x1536.png 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-2048x2048.png 2048w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Wendy Gray<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Managing Director | Head of Carter Murray<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:wendygray@cartermurray.com\">wendygray@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073329591\">+44 20 7332 9591<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/graywendy\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<!-- Global Other Banner -->\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-227242730727\"\n  style=\"max-width:100%; 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From the UAE and Saudi Arabia to the wider GCC region, businesses are investing heavily in technology, data and digital innovation to improve customer engagement, strengthen customer acquisition and accelerate growth. As a result, demand for senior [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-217 post type-post status-publish format-standard has-post-thumbnail hentry category-communications category-finding-talent category-market-insight category-talent category-uk hd_author-muksheeda-boodhooa\" id=\"block_e8d4ca8f8e07832881782fe00e550007-job-217\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/communications\/unified-communications-in-a-crisis\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Crisis communications: hiring the talent that protects reputation<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">September 14, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights An organisation&#8217;s reputation can take years to build and minutes to damage. From product recalls and cybersecurity breaches to regulatory investigations and leadership changes, businesses face increasing pressure to respond quickly, transparently and effectively when issues arise. In this environment, crisis communications has become a strategic priority rather than a reactive [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-30945 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-marketing category-middle-east category-talent hd_author-charlotte-jones\" id=\"block_e8d4ca8f8e07832881782fe00e550007-job-30945\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/finding-talent\/hiring-your-first-marketer-at-a-start-up-scale-up-or-small-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Hiring your first marketer at a startup, scale-up or small business\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">September 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For many startups, scale-ups and small businesses across the Middle East, hiring your first marketer is a major milestone. The right hire can help generate leads, strengthen your brand, support your sales team and create a foundation for sustainable growth. But the first marketing hire is often one of the most [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Private equity (PE) investment brings a unique set of pressures and opportunities for high growth businesses. With ambitious value creation plans and tight timelines, the need for commercially astute leadership becomes crucial\u00a0\u2013\u00a0particularly in sales and marketing.\u00a0 While finance and operations often receive&nbsp;early attention&nbsp;post-investment,&nbsp;it\u2019s&nbsp;the marketing leaders and sales strategists who are tasked with delivering the top-line [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":52197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[433,13,14,435,357,28,32],"tags":[],"hd_author":[447],"class_list":["post-52194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-market-insight","category-marketing","category-private-equity","category-sales","category-talent","category-uk","hd_author-wendy-gray"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hiring sales and marketing leaders to drive PE-backed growth | Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/hiring-sales-and-marketing-leaders-to-drive-pe-backed-growth\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring sales and marketing leaders to drive PE-backed growth\" \/>\n<meta property=\"og:description\" content=\"Private equity (PE) investment brings a unique set of pressures and opportunities for high growth businesses. With ambitious value creation plans and tight timelines, the need for commercially astute leadership becomes crucial\u00a0\u2013\u00a0particularly in sales and marketing.\u00a0 While finance and operations often receive&nbsp;early attention&nbsp;post-investment,&nbsp;it\u2019s&nbsp;the marketing leaders and sales strategists who are tasked with delivering the top-line [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/market-insight\/hiring-sales-and-marketing-leaders-to-drive-pe-backed-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T14:34:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T09:26:13+00:00\" \/>\n<meta property=\"og:image\" 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