{"id":51000,"date":"2025-09-16T13:43:38","date_gmt":"2025-09-16T13:43:38","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=51000"},"modified":"2026-01-23T14:37:50","modified_gmt":"2026-01-23T14:37:50","slug":"is-it-time-to-restructure-your-marketing-team","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/leadership\/is-it-time-to-restructure-your-marketing-team\/","title":{"rendered":"Is it time to restructure your marketing team?"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In the UK\u2019s <a href=\"https:\/\/www.cartermurray.com\/banking-and-financial-services\/\">financial services<\/a> sector,<a href=\"https:\/\/www.cartermurray.com\/marketing-recruitment\/\"> marketing leaders<\/a> face growing demands to deliver smarter, faster and more effective marketing efforts.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re a <a href=\"https:\/\/www.cartermurray.com\/talent\/let-your-cmo-lead-and-watch-your-business-grow\/\">Chief Marketing Officer (CMO)<\/a>, Marketing Manager or strategist, restructuring your marketing department can be a pivotal step to align with new business goals, optimise workflows and enhance customer experience.&nbsp;<br>&nbsp;<br>Restructuring a marketing team is more than changing roles or team members; it\u2019s about creating a marketing function that delivers measurable impact through a clear marketing strategy, stronger collaboration and better use of technology.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#alignmarketingteam\">Align your marketing team structure with business goals<\/a><\/li>\n\n\n\n<li><a href=\"#reviewandoptimise\">Review and optimise functional capabilities<\/a><\/li>\n\n\n\n<li><a href=\"#rethinkteamroles\">Rethink team roles, structure and collaboration<\/a><\/li>\n\n\n\n<li><a href=\"#skillsaudit\">Conduct a skills audit to fill gaps<\/a><\/li>\n\n\n\n<li><a href=\"#streamlineprocesses\">Streamline processes and workflows<\/a><\/li>\n\n\n\n<li><a href=\"#optimisetechstack\">Optimise your technology stack<\/a><\/li>\n\n\n\n<li><a href=\"#measurewhatmatters\">Measure what matters with relevant metrics<\/a><\/li>\n\n\n\n<li><a href=\"#alignbudgets\">Align budgets with strategic priorities<\/a><\/li>\n\n\n\n<li><a href=\"#colabandculture\">Enhance collaboration and culture<\/a><\/li>\n\n\n\n<li><a href=\"#externalpartnerships\">Review external partnerships<\/a><\/li>\n\n\n\n<li><a href=\"#tailoryourapproach\">Tailor your approach to restructuring depending on your role<\/a><\/li>\n\n\n\n<li><a href=\"#whatthismeansforyou\">What this means for you<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"alignmarketingteam\">Align your marketing team structure with business goals<\/h2>\n\n\n\n<p>Successful restructuring begins with a clear understanding of your company\u2019s business goals and target audience. Are you aiming to improve conversion rates, boost brand awareness or enhance the <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-three-cs-of-customer-satisfaction-consistency-consistency-consistency\">customer journey<\/a>? Your marketing team structure should directly support these aims.&nbsp;<br>&nbsp;<br>This means your marketing activities, from content marketing and digital marketing to social media and email marketing, must be designed to engage the right personas at every stage of the funnel. When a restructure aligns with your business strategy, your marketing efforts become more focused and impactful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reviewandoptimise\">Review and optimise functional capabilities<\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.cartermurray.com\/marketing-recruitment\/\">modern marketing department<\/a> spans multiple specialised skillsets and roles. During a restructure, evaluate whether your team covers key functions such as:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content marketing and copywriting<\/li>\n\n\n\n<li>SEO and digital marketing initiatives&nbsp;<\/li>\n\n\n\n<li>Social media management (including LinkedIn and other platforms)&nbsp;<\/li>\n\n\n\n<li>Marketing operations and automation (for example, using HubSpot)&nbsp;<\/li>\n\n\n\n<li>Customer experience and <a href=\"https:\/\/www.nngroup.com\/articles\/definition-user-experience\/\">user experience<\/a> optimisation&nbsp;<\/li>\n\n\n\n<li>Marketing analytics and performance metrics&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Are some teams siloed or under-resourced? This may depend on your company size. For startups and small businesses especially, it\u2019s important to strike the right balance between in-house expertise and external support. Adding new roles, such as a dedicated SEO specialist or automation strategist, might be necessary to optimise your marketing performance.<\/p>\n\n\n\n<p>For more detail on skills and pay trends, our <a href=\"https:\/\/www.cartermurray.com\/report\/uk-marketing-and-sales-salary-guide\/\">marketing and sales salary guide<\/a> provides benchmarking data and insights into in-demand marketing roles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rethinkteamroles\">Rethink team roles, structure and collaboration<\/h2>\n\n\n\n<p>Marketing team structure can vary widely, from centralised to decentralised models or hybrid approaches. Your choice should reflect the size of your organisation, complexity of marketing activities and level of cross-team collaboration required.&nbsp;<br>&nbsp;<br>It\u2019s important to consider the mix of specialists and generalists on your team. For example, do you have a dedicated copywriter focusing on persuasive messaging, or is this responsibility shared? How well are your social media and email marketing teams aligned with overall marketing strategy and business goals?&nbsp;<br>&nbsp;<br>Good teamwork between marketing operations, content creators and digital specialists ensures smoother workflows and better execution of initiatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"skillsaudit\">Conduct a skills audit to fill gaps<\/h2>\n\n\n\n<p>Conducting a skills audit helps to identify where your marketing team excels and where new skills are needed. Are team members up to date with the latest automation tools or HubSpot features? Does the team have the expertise to measure key performance indicators (KPIs) effectively and use those insights to improve conversion rates and customer experience?&nbsp;<br>&nbsp;<br>Understanding skill gaps also informs recruitment or internal training decisions. In some cases, restructuring can mean creating a new role focused on data-driven marketing or customer journey mapping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"streamlineprocesses\">Streamline processes and workflows<\/h2>\n\n\n\n<p>Efficiency in marketing operations comes down to optimised workflows and clear responsibilities. Review how your campaigns move from planning to execution and reporting. Are approval processes slowing down initiatives? Could automation reduce manual tasks?&nbsp;<br>&nbsp;<br><a href=\"https:\/\/business.adobe.com\/blog\/basics\/agile-marketing\">Agile marketing<\/a> methods can be introduced to increase flexibility and speed, helping your team respond to market changes or stakeholder needs faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optimisetechstack\">Optimise your technology stack<\/h2>\n\n\n\n<p>A fragmented marketing technology stack can cause inefficiencies and limit your ability to measure impact. During a restructure, audit your <a href=\"https:\/\/amplitude.com\/explore\/digital-marketing\/what-is-martech\">MarTech<\/a> tools including CRM systems, marketing automation platforms, CMS and analytics software, to ensure they\u2019re integrated and fully utilised.&nbsp;<br>&nbsp;<br>Platforms like HubSpot are invaluable for managing email marketing, workflows and capturing customer data across channels. Ensuring your team has the right skills and training to leverage these tools is just as important as the technology itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measurewhatmatters\">Measure what matters with relevant metrics<\/h2>\n\n\n\n<p>Setting the right KPIs is critical. These metrics should reflect marketing goals that tie directly to business outcomes, such as lead generation, conversion rates and customer retention.&nbsp;<br>&nbsp;<br>Avoid vanity metrics that don\u2019t inform decision-making. Instead, focus on actionable insights from data that help refine marketing initiatives and demonstrate ROI to stakeholders and the Chief Marketing Officer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"alignbudgets\">Align budgets with strategic priorities<\/h2>\n\n\n\n<p>Ensure your marketing budget supports your top priorities, whether that\u2019s investing more in digital marketing, social media campaigns or content marketing. A restructure is a good time to evaluate whether funds are being spent efficiently and whether budget allocation matches expected impact.&nbsp;<br>&nbsp;<br>Benchmarking your spend against industry norms for financial services, large organisations, startups or small businesses can help justify adjustments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"colabandculture\">Enhance collaboration and culture<\/h2>\n\n\n\n<p>Restructuring impacts people as much as processes. It\u2019s important to manage change thoughtfully to maintain morale and team identity. Promote a culture of open communication and shared goals to break down silos and encourage teamwork across marketing, sales, product and customer success teams.&nbsp;<br>&nbsp;<br>Positive collaboration improves not only marketing outputs but also the broader customer experience.<\/p>\n\n\n\n<p>Restructuring impacts people as much as processes. It\u2019s important to manage change thoughtfully to maintain morale and team identity. Promote a culture of open communication and shared goals to break down silos and encourage teamwork across marketing, sales, product and customer success teams.&nbsp;<br>&nbsp;<br>Positive collaboration improves not only marketing outputs but also the broader customer experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"externalpartnerships\">Review external partnerships<\/h2>\n\n\n\n<p>Evaluate your reliance on agencies, freelancers or consultants. Are these external partnerships still aligned with your marketing goals? Could bringing certain functions in-house provide better control or faster turnaround times?&nbsp;<br>&nbsp;<br>Striking the right balance between internal and external resources will optimise your marketing operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tailoryourapproach\">Tailor your approach to restructuring depending on your role<\/h2>\n\n\n\n<p>While the principles of a successful marketing restructure apply to any organisation, the priorities and perspective will differ depending on whether you are leading marketing, supporting from HR or overseeing the business as CEO. Understanding these different viewpoints will help you take decisions that are strategically sound, operationally efficient and culturally positive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-for-marketing-leaders-and-cmos\">For marketing leaders and CMOs<\/h3>\n\n\n\n<p>If you are a marketing leader \u2013 such as Head of Marketing, Marketing Director or CMO \u2013 it\u2019s your role to set the vision and shape the marketing strategy. You are also responsible for ensuring your marketing team structure is built to deliver against business goals, with the right mix of skills, roles and workflows in place.&nbsp;<br>&nbsp;<br>Your focus should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aligning your team structure with business goals such as brand growth, digital transformation or international expansion&nbsp;<\/li>\n\n\n\n<li>Reviewing capabilities across content marketing, CRM, performance marketing, brand and marketing operations, and addressing skill set gaps such as SEO, marketing automation or data science&nbsp;<\/li>\n\n\n\n<li>Choosing the structure that best supports collaboration \u2013 whether centralised, decentralised or hybrid \u2013 and making sure leadership spans are sustainable&nbsp;<\/li>\n\n\n\n<li>Identifying growth drivers versus cost centres, and addressing underperformance caused by structure rather than people&nbsp;<\/li>\n\n\n\n<li>Conducting skills and talent audits to protect top performers and ensure succession plans are in place&nbsp;<\/li>\n\n\n\n<li>Auditing processes, workflows and your MarTech stack (such as HubSpot) to ensure they enable productivity rather than create complexity&nbsp;<\/li>\n\n\n\n<li>Building strong stakeholder relationships across sales, product, finance and operations so marketing is seen as a strategic partner&nbsp;<\/li>\n\n\n\n<li>Managing cultural impact by communicating openly and creating clarity during change&nbsp;<\/li>\n\n\n\n<li>Setting KPIs and metrics that measure meaningful impact, not just activity&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-for-hr-professionals\">For HR professionals<\/h3>\n\n\n\n<p>As an HR leader, your role is to enable marketing leaders to make informed, people-centred decisions. You help ensure the new structure is fair, legally compliant and designed to retain and develop talent.&nbsp;<br>&nbsp;<br>You can add value by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensuring the new team structure is logical, scalable and consistent with job grading frameworks&nbsp;<\/li>\n\n\n\n<li>Supporting clear job descriptions and career paths that align with the marketing strategy&nbsp;<\/li>\n\n\n\n<li>Mapping skills and identifying training opportunities before considering redundancies&nbsp;<\/li>\n\n\n\n<li>Leading on change management plans to reduce uncertainty and resistance&nbsp;<\/li>\n\n\n\n<li>Reviewing restructuring decisions through a diversity, equity and inclusion lens&nbsp;<\/li>\n\n\n\n<li>Managing legal and risk considerations to ensure compliance with employment law&nbsp;<\/li>\n\n\n\n<li>Monitoring engagement levels and supporting retention, particularly of high-performing team members&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-for-ceos\">For CEOs<\/h3>\n\n\n\n<p>From a CEO\u2019s perspective, a marketing restructure is about business impact. You want a marketing function that drives measurable ROI, strengthens the brand and supports growth.&nbsp;<br>&nbsp;<br>Key areas of focus include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirming that marketing directly supports your top business goals&nbsp;&nbsp;<\/li>\n\n\n\n<li>Reviewing efficiency and ROI, ensuring resources are directed towards activities that deliver measurable outcomes such as revenue growth or improved conversion rates&nbsp;<\/li>\n\n\n\n<li>Assessing leadership capability within the marketing function, particularly the chief marketing officer&nbsp;<\/li>\n\n\n\n<li>Ensuring marketing is integrated with sales, product, operations and customer experience to create a consistent customer journey&nbsp;<\/li>\n\n\n\n<li>Checking that the external brand perception reflects your vision and market position&nbsp;<\/li>\n\n\n\n<li>Making sure the marketing team can adapt to regulatory changes, technological developments and evolving customer behaviour&nbsp;<\/li>\n\n\n\n<li>Preparing the structure to support strategic initiatives such as M&amp;A or international expansion<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatthismeansforyou\">What this means for you<\/h2>\n\n\n\n<p>By understanding the different priorities of marketing leaders, HR and CEOs, you can make more informed decisions and create alignment across leadership. When these perspectives are brought together, the result is a marketing function that is strategically aligned, operationally effective and ready for the challenges ahead.&nbsp;<\/p>\n\n\n\n<p>Restructuring is not just an organisational change; it\u2019s an opportunity to optimise how your marketing function supports business success. By aligning team structure, skills, processes and technology, you can create a marketing department equipped to deliver measurable results in a fast-changing market.\u00a0<br>\u00a0<br>Our financial services recruitment team can support you with <a href=\"https:\/\/www.cartermurray.com\/report\/uk-marketing-and-sales-salary-guide\/\">salary guides<\/a>, <a href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/banking-and-financial-services\/\">insights<\/a> into in-demand skills and market intelligence to inform your decision-making. If you\u2019re considering <a href=\"https:\/\/www.cartermurray.com\/marketing-recruitment\/\">reshaping your marketing team<\/a> for the future, get in touch to see how we can help.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-black-05-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"eu1\",\r\n    portalId: \"26669168\",\r\n    formId: \"8abce0cb-4d92-4583-bd95-b34eeff1be7d\"\r\n  });\r\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced is-template- alignwide\" id=\"block_28906f344056c1f32c464bf7716f02b9\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-55450 job_listing type-job_listing status-publish hentry\" id=\"block_28906f344056c1f32c464bf7716f02b9-job-55450\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-bd-manager-litigation-55450\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior BD Manager- Litigation<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Senior Business Development Manager- Litigation role sits in a leading collaborative law firm and you will work with a truly connected BD team to lead on the overall BD and marketing initiatives of this high quality litigation department. You will work with a strong BD leadership team to shape and execute the BD strategy [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 19 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55362 job_listing type-job_listing status-publish hentry\" id=\"block_28906f344056c1f32c464bf7716f02b9-job-55362\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/associate-director-bd-infrastructure-55362\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Associate Director, BD, Infrastructure<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Do you have experience within legal Business Development and the Infrastructure sector and looking for a new role within a collaborative global law firm? This Associate Director, Business Development role will focus on leading a business development team focused on the infrastructure sector and be the trusted adviser to senior partners business development planning, client [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 5 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54651 job_listing type-job_listing status-publish hentry\" id=\"block_28906f344056c1f32c464bf7716f02b9-job-54651\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/marketing-manager-public-sector-54651\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Marketing Manager- Public Sector<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Marketing Manager role sits within a collaborative and inclusive management consultancy, who are a leading firm across a number of large sectors. The role will focus on Government and public sector and take ownership of the general marketing mix for the forward thinking team. The Marketing Manager will take a lead on the marketing [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54480 job_listing type-job_listing status-publish hentry\" id=\"block_28906f344056c1f32c464bf7716f02b9-job-54480\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/demand-planning-supply-chain-manager-54480\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">FMCG\/Consumer Goods<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Demand Planning &amp; Supply Chain Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading FMCG distributor specializing in premium food and beverage products, operating within a fast-paced, high-SKU environment across Saudi Arabia. They are seeking a Demand Planning Manager to be based in Jeddah, responsible for driving forecasting accuracy, optimizing inventory levels, and ensuring seamless supply continuity. This role is critical in balancing demand, [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Monat<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54477 job_listing type-job_listing status-publish hentry\" id=\"block_28906f344056c1f32c464bf7716f02b9-job-54477\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/sales-capability-manager-54477\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">FMCG\/Consumer Goods<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Sales Capability Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading FMCG manufacturer in the snacks and confectionery sector, with a strong footprint across Saudi Arabia and a large, distributed sales operation. They are seeking a Sales Capability Manager to be based in Jeddah, responsible for driving sales force effectiveness through structured training, performance management, and capability development. This role is [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">SAR15000 &#8211; SAR20000 per annum<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Monat<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-54472 job_listing type-job_listing status-publish hentry\" id=\"block_28906f344056c1f32c464bf7716f02b9-job-54472\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/brand-manager-ksa-national-54472\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">FMCG\/Consumer Goods<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Brand Manager &#8211; KSA National<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Our client is a leading FMCG manufacturer in the snacks and confectionery sector, with a strong portfolio of well-established brands across Saudi Arabia. They are seeking a Brand Manager to be based in Jeddah, responsible for driving brand growth, market share, and profitability within a competitive category. This role is critical in shaping brand strategy, [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">SAR20000 &#8211; SAR22000 per month<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Monat<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<!-- Global Other Banner -->\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-227242730727\"\n  style=\"max-width:100%; max-height:100%; width:260px;height:600px\" data-hubspot-wrapper-cta-id=\"227242730727\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJVAFDbw8Hvq7zInhAkBfVOvkC9tYFyXRWL2qENwpg2MbQUd8Yu8lpvo4N47xWVBNuGcrQ6QMWE6QYGQxJeDWpW%2BsNbpedUPdcPDUvdhh8%2FTdIzhPcqU3Z1M5kJ5p9AGsLdJQ%2FkdTHzDF1t7F6ry%2FkrBcpDzUcSvetmFqHCC5WnEymDcDljO2603iWz&#038;webInteractiveContentId=227242730727&#038;portalId=26669168\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Carter Murray_Web banner_260px X 600px\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26669168\/interactive-227242730727.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_7eb711578575660a31611efb3a566bb1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.cartermurray.com\/resources\/hiring-advice\/\">See more hiring advice<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-55203 post type-post status-publish format-standard has-post-thumbnail hentry category-sales-and-business-development category-markteinblicke category-marktupdates category-marketing category-professional-services-de category-uk hd_author-hannah-taylor-2\" id=\"block_7eb711578575660a31611efb3a566bb1-job-55203\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/regional-focus\/uk\/professional-services-hiring\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/06\/Detail_Confident-Presenter-Leading-Business-Seminar-with-Engaging-Speech_GettyImages-2174029853-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Professional services hiring in 2026: how AI, data and commercial pressure are redefining marketing and BD roles<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 12, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share The professional services market is showing signs of stabilisation after a cautious start to the year. Hiring across marketing and business development is returning, but in a much more focused and selective way. Organisations aren\u2019t simply rebuilding teams but redefining what good looks like across marketing and business development, driven by AI, automation [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-54939 post type-post status-publish format-standard has-post-thumbnail hentry category-communications category-market-insight category-marketing hd_author-doina-grubii\" id=\"block_7eb711578575660a31611efb3a566bb1-job-54939\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/from-brand-building-to-revenue-accountability-fmcg-marketing-and-comms-hiring-in-the-netherlands\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-300x225.jpg\" class=\"card__image\" alt=\"Detail_Donate or volunteer initiative with audience_iStock-1361778763\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/Detail_Donate-or-volunteer-initiative-with-audience_iStock-1361778763-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">From brand building to revenue accountability: FMCG\u00a0marketing\u00a0and comms\u00a0hiring in the Netherlands<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 4, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights The FMCG (fast moving consumer goods) industry in the Netherlands is evolving rapidly, with marketing and communications roles becoming more commercially accountable, data driven and integrated across the full customer journey.&nbsp; For hiring managers, this shift is creating more complex and often unrealistic briefs. For businesses,&nbsp;it\u2019s&nbsp;increasing the risk of delayed or [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-54317 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-market-insight category-middle-east category-uk category-us hd_author-michael-ondocin hd_author-oumama-syassi hd_author-wendy-gray\" id=\"block_7eb711578575660a31611efb3a566bb1-job-54317\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/what-ai-really-means-for-marketing-sales-and-digital-hiring-globally\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/05\/GettyImages-1663279091-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">What AI really means for marketing, sales and digital hiring globally<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Mai 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Automation and the use of AI are no longer emerging concepts for marketing professionals, sales teams and digital marketing leaders. Generative AI and AI-powered platforms are already reshaping how organisations approach marketing strategies, customer engagement and decision-making on a global scale. From AI tools supporting content creation and social media management, to machine [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the UK\u2019s financial services sector, marketing leaders face growing demands to deliver smarter, faster and more effective marketing efforts.&nbsp;&nbsp; Whether you\u2019re a Chief Marketing Officer (CMO), Marketing Manager or strategist, restructuring your marketing department can be a pivotal step to align with new business goals, optimise workflows and enhance customer experience.&nbsp;&nbsp;Restructuring a marketing team [&hellip;]<\/p>\n","protected":false},"author":615,"featured_media":50714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[227,271,226],"tags":[],"hd_author":[],"class_list":["post-51000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banking-und-financial-services","category-leadership","category-markteinblicke"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Restructuring your marketing team for strategic business growth<\/title>\n<meta name=\"description\" content=\"Align leadership priorities to reshape your marketing team for impact. 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