{"id":50869,"date":"2025-09-09T09:37:30","date_gmt":"2025-09-09T09:37:30","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=50869"},"modified":"2025-10-10T11:29:03","modified_gmt":"2025-10-10T11:29:03","slug":"influencer-marketing-what-it-is-why-it-matters-and-how-businesses-should-approach-it","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/market-insight\/marketing\/influencer-marketing-what-it-is-why-it-matters-and-how-businesses-should-approach-it\/","title":{"rendered":"Influencer marketing: what it is, why it matters, and how businesses should approach it"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"995\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/09\/Untitled-3500-x-3400-px-4-1024x995.png\" alt=\"influencer marketing\" class=\"wp-image-50872\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/09\/Untitled-3500-x-3400-px-4-1024x995.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/09\/Untitled-3500-x-3400-px-4-300x291.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/09\/Untitled-3500-x-3400-px-4-768x746.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/09\/Untitled-3500-x-3400-px-4-1536x1492.png 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/09\/Untitled-3500-x-3400-px-4-2048x1989.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s digital marketing ecosystem, influencer marketing has become a strategic necessity. With the <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\">influencer marketing industry projected to exceed $32.55 billion<\/a>, brands are investing heavily in influencer marketing campaigns to reach niche audiences, drive purchase decisions, and align with brand values. Whether through reels, TikTok Shop integrations, or user-generated content (UGC), influencer content is reshaping how consumers engage with brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-influencer-marketing\">What is influencer marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing\/\">Influencer marketing is a strategy that involves collaborating with content creators who have built trust and influence within specific communities<\/a>. These influencers, ranging from nano to mega tiers, produce authentic content that resonates with their followers and drives higher engagement than traditional advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike celebrity endorsements, influencer partnerships are rooted in relatability. Influencers often share personal experiences, product reviews, and lifestyle content that feels organic. This authenticity is especially powerful among Gen Z, who value transparency and social proof when making purchase decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencers are typically categorized by follower count:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nano influencers (1K\u201310K): Deeply engaged niche audiences<\/li>\n\n\n\n<li>Micro influencers (10K\u201350K): High trust and targeted reach<\/li>\n\n\n\n<li>Macro influencers (100K\u20131M): Broad visibility across verticals<\/li>\n\n\n\n<li>Mega influencers (1M+): Mass appeal and viral potential<\/li>\n\n\n\n<li>Virtual influencers: AI-powered personas within the creator economy<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-influencer-marketing-work\">How does influencer marketing work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A successful influencer marketing strategy involves several key components:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Identifying the right influencers<\/strong>: brands use AI tools and data-driven platforms to find influencers whose audience, tone, and values align with their own. This ensures brand safety and relevance.<\/li>\n\n\n\n<li><strong>Building influencer partnerships<\/strong>: long-term influencer collaboration fosters consistency and deeper brand integration. These relationships often evolve into brand ambassadorships or affiliate marketing programs.<\/li>\n\n\n\n<li><strong>Content creation and distribution<\/strong>: influencers produce content in various formats, reels, stories, livestreams, and UGC, that showcases products in authentic ways. This content is shared across social media platforms like Instagram, TikTok, YouTube, and LinkedIn.<\/li>\n\n\n\n<li><strong>Tracking metrics and ROI<\/strong>: brands monitor key performance indicators such as engagement rate, reach, conversions, and earned media value. These metrics help optimize future influencer marketing campaigns and justify marketing budgets.<\/li>\n\n\n\n<li><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-influencer-marketing-important\">Why is influencer marketing important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2022\/11\/18\/the-benefits-of-digital-influencer-marketing-and-how-to-get-started\/\">Influencer marketing offers a wide range of benefits that make it essential in today\u2019s digital landscape<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhanced trust and credibility: <\/strong>influencer content feels more genuine than traditional ads. Recommendations from trusted creators influence purchase decisions, especially among Gen Z and millennials<\/li>\n\n\n\n<li><strong>Targeted reach to niche audiences:<\/strong> influencers speak directly to specific communities, allowing brands to tailor messaging and drive relevance<\/li>\n\n\n\n<li><strong>Cost-effective and scalable:<\/strong> working with micro and nano influencers can deliver high ROI at lower pricing, making it ideal for brands with limited marketing budgets<\/li>\n\n\n\n<li><strong>Increased brand awareness: <\/strong>Influencer campaigns generate millions of impressions and spark conversations across platforms<\/li>\n\n\n\n<li><strong>Higher engagement:<\/strong> interactive formats like reels, polls, and challenges drive deeper audience participation and loyalty<\/li>\n\n\n\n<li><strong>Adaptability to platform algorithms:<\/strong> <a href=\"https:\/\/www.searchenginejournal.com\/authenticity-why-genuine-connections-will-drive-social-media\/533905\/\">social media platforms prioritize authentic content<\/a>. Influencers naturally benefit from these shifts, ensuring better organic reach<\/li>\n\n\n\n<li><strong>SEO and discoverability:<\/strong> influencer-generated backlinks and mentions improve search engine rankings and visibility<\/li>\n\n\n\n<li><strong>Long-term brand loyalty:<\/strong> ongoing influencer collaboration builds familiarity and trust, turning followers into customers<\/li>\n\n\n\n<li><strong>Creative innovation:<\/strong> content creators bring fresh perspectives and storytelling techniques that enrich brand narratives<\/li>\n\n\n\n<li><strong>Measurable impact:<\/strong> with advanced analytics, brands can track metrics in real time and make data-driven decisions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-businesses-need-an-influencer-marketing-team\">Do businesses need an influencer marketing team?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. In influencer marketing is a core function within digital marketing departments. Brands are no longer relying on generalists but are building specialized teams to manage influencer marketing strategy, creator relationships, and campaign execution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/advice\/3\/how-can-you-distinguish-between-different-1e\">Roles such as influencer program managers, social media intelligence leads, and UGC coordinators are becoming standard<\/a>. These professionals ensure alignment with brand values, manage influencer content pipelines, and monitor performance metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hiring dedicated influencer marketing professionals helps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Align campaigns with business goals<\/li>\n\n\n\n<li>Strengthen influencer partnerships<\/li>\n\n\n\n<li>Improve campaign efficiency and ROI<\/li>\n\n\n\n<li>Maintain brand safety and compliance<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-influencer-marketing-trends-and-hiring-insights\">Influencer marketing trends and hiring insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The creator economy is driving demand for specialized talent. Key trends include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shift to specialists<\/strong>: brands are hiring experts in influencer strategy, content formats, and platform-specific engagement<\/li>\n\n\n\n<li><strong>AI tools and automation<\/strong>: AI-powered platforms are used to streamline influencer discovery, pricing analysis, and campaign reporting<\/li>\n\n\n\n<li><strong>Cross-functional collaboration<\/strong>: influencer teams work closely with PR, creative, and analytics departments to ensure cohesive messaging and performance tracking<\/li>\n\n\n\n<li><strong>Integration with ecommerce<\/strong>: influencer content is increasingly tied to ecommerce platforms like TikTok Shop, enabling direct product sales through social media<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-businesses-use-an-agency-or-build-an-in-house-team\">Should businesses use an agency or build an in-house team?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This depends on the brand\u2019s size, goals, and marketing budget. Both models offer distinct advantages:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In-house teams<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Full control over influencer marketing strategy<\/li>\n\n\n\n<li>Direct relationships with content creators<\/li>\n\n\n\n<li>Cost-effective for long-term campaigns<\/li>\n\n\n\n<li>Better alignment with brand values<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requires time and expertise to build<\/li>\n\n\n\n<li>Limited access to top-tier influencers<\/li>\n\n\n\n<li>Complex legal and compliance management<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Agencies<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to influencer networks and campaign expertise<\/li>\n\n\n\n<li>Faster execution and scalability<\/li>\n\n\n\n<li>Strategic guidance and creative support<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher pricing and retainers<\/li>\n\n\n\n<li>Less control over creative direction<\/li>\n\n\n\n<li>Potential misalignment with brand culture<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hybrid-approach\">Hybrid approach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many brands are adopting a hybrid model, maintaining a small in-house team for strategy and influencer collaboration, while outsourcing execution and analytics to agencies. This offers flexibility, efficiency, and access to specialized talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-influencer-marketing\">The future of influencer marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The future of influencer marketing lies in personalization, data-driven strategies, and platform innovation. <a href=\"https:\/\/thedigitalage.co.uk\/thoughts\/tiktok-shop-the-rise-of-social-commerce\/#:~:text=Influencer%20Power%3A%20TikTok%20influencers%2C%20with%20their%20vast%20and,and%20rapport%20they%20have%20built%20with%20their%20audience.\">As TikTok Shop and other ecommerce features expand, influencers will play a central role in driving social commerce<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands will increasingly rely on UGC, reels, and niche formats to connect with audiences. Metrics will become more sophisticated, focusing on sentiment analysis, conversion attribution, and long-term brand impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gen Z will continue to shape the creator economy, demanding authenticity, diversity, and transparency. Influencer content will evolve into a key driver of brand storytelling and customer engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing is no longer a trend, it\u2019s a strategic imperative. As the digital marketing ecosystem grows more complex, brands must invest in influencer marketing campaigns that resonate with niche audiences, align with brand values, and deliver measurable results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether through in-house teams, agencies, or hybrid models, building a robust influencer marketing strategy will be essential for staying competitive in 2025 and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-carter-murray-can-help-you-find-great-influencer-marketing-talent-in-north-america-nbsp\">How Carter Murray can help you find great influencer marketing talent in North America&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The demand for influencer marketing professionals in North America is growing. Whether you\u2019re considering your first hire or looking to advance your career, let us help you.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are looking to hire a marketer for your organization, please\u202f<a href=\"https:\/\/www.cartermurray.com\/submit-a-vacancy\/\">submit a job description<\/a>&nbsp;and a member of our team will be in touch.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, if you are <a href=\"https:\/\/www.cartermurray.com\/digital-jobs\/\">looking for a new opportunity<\/a>, check out our\u202f<a href=\"https:\/\/www.cartermurray.com\/jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">latest marketing jobs<\/a>.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-black-05-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<script charset=\"utf-8\" type=\"text\/javascript\" 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id=\"block_b7642f2fd0c2a688d98913fd103e6235-job-56233\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-56233\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Hospitality\/Travel\/Leisure<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Business Development Manager | UK &amp; Europe We&#8217;re partnering with a highly respected international business seeking an experienced Business Development Manager to drive growth across the UK and European markets. This role will suit a well-connected business development professional with strong relationships across the architecture, interior design, construction, hospitality or built environment sectors. Key focus [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">commission scheme<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Woche<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-56218 job_listing type-job_listing status-publish hentry\" id=\"block_b7642f2fd0c2a688d98913fd103e6235-job-56218\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/bids-manager-56218\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Bids Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">The Company Our client is a leading global professional services firm with an outstanding reputation for advising clients on complex and high-profile matters across multiple sectors. Operating internationally, the firm is recognised for its collaborative culture, strategic approach to growth, and commitment to innovation, providing employees with excellent opportunities for career progression and professional development. [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<!-- Global Other Banner -->\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-227242730727\"\n  style=\"max-width:100%; max-height:100%; width:260px;height:600px\" data-hubspot-wrapper-cta-id=\"227242730727\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJVAFDbw8Hvq7zInhAkBfVOvkC9tYFyXRWL2qENwpg2MbQUd8Yu8lpvo4N47xWVBNuGcrQ6QMWE6QYGQxJeDWpW%2BsNbpedUPdcPDUvdhh8%2FTdIzhPcqU3Z1M5kJ5p9AGsLdJQ%2FkdTHzDF1t7F6ry%2FkrBcpDzUcSvetmFqHCC5WnEymDcDljO2603iWz&#038;webInteractiveContentId=227242730727&#038;portalId=26669168\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Carter Murray_Web banner_260px X 600px\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26669168\/interactive-227242730727.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_ebe7df93657f45e74f87c65fb92c667c\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.cartermurray.com\/resources\/\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-56280 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-market-insight category-marketing category-talent category-uk tag-marketing tag-technology hd_author-doina-grubii\" id=\"block_ebe7df93657f45e74f87c65fb92c667c-job-56280\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/ai-in-recruitment-why-human-judgement-matters-more-than-ever\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">AI in recruitment: why human judgement matters more than ever<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">September 30, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Artificial intelligence is changing how businesses access information, solve problems and make decisions. But as intelligence becomes easier to access, the qualities that are harder to automate may become more valuable. As businesses consider how AI is changing the skills they value, a broader shift is taking place. When information and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-197 post type-post status-publish format-standard has-post-thumbnail hentry category-sales-and-business-development category-career-advice category-marketing category-moving-jobs tag-business-development tag-marketing hd_author-eloise-braithwaite\" id=\"block_ebe7df93657f45e74f87c65fb92c667c-job-197\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/12-tips-of-a-job-search\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/03\/Detail_Two-people-at-table_christina-wocintechchat-com-eF7HN40WbAQ-unsplash-300x225.jpg\" class=\"card__image\" alt=\"Detail_Two people at table_christina-wocintechchat-com-eF7HN40WbAQ-unsplash\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/03\/Detail_Two-people-at-table_christina-wocintechchat-com-eF7HN40WbAQ-unsplash-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/03\/Detail_Two-people-at-table_christina-wocintechchat-com-eF7HN40WbAQ-unsplash-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/03\/Detail_Two-people-at-table_christina-wocintechchat-com-eF7HN40WbAQ-unsplash-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/03\/Detail_Two-people-at-table_christina-wocintechchat-com-eF7HN40WbAQ-unsplash-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">12 tips for your marketing or business development job search<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">August 20, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights The job market for marketing and business development candidates has become more complex within professional services. Jobseekers are navigating a slower recruitment process, cautious hiring managers and increased competition for fewer job opportunities. At the same time, social media platforms such as LinkedIn now play a bigger role in job hunting [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55921 post type-post status-publish format-standard has-post-thumbnail hentry category-market-insight category-marketing category-us tag-marketing hd_author-michael-ondocin\" id=\"block_ebe7df93657f45e74f87c65fb92c667c-job-55921\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/the-rise-of-contract-marketing-hiring-in-the-us-what-smart-employers-are-doing-differently\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-300x225.jpg\" class=\"card__image\" alt=\"Detail_Leaders in discussion at table_shutterstock_2258472131\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/11\/Detail_Leaders-in-discussion-at-table_shutterstock_2258472131-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">The rise of contract marketing hiring in the US: what smart employers are doing differently<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">August 18, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights While businesses in the US continue to invest in growth, many are becoming more cautious about permanent headcount.&nbsp;&nbsp; At the same time, marketing teams are being asked to deliver more with less, adapt to&nbsp;new technologies&nbsp;and respond faster to changing customer expectations.&nbsp; Contract marketing hiring has become a strategic workforce solution rather [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital marketing ecosystem, influencer marketing has become a strategic necessity. With the influencer marketing industry projected to exceed $32.55 billion, brands are investing heavily in influencer marketing campaigns to reach niche audiences, drive purchase decisions, and align with brand values. Whether through reels, TikTok Shop integrations, or user-generated content (UGC), influencer content is [&hellip;]<\/p>\n","protected":false},"author":740,"featured_media":50872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[14,362],"tags":[375,359],"hd_author":[],"class_list":["post-50869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-us","tag-influencer-marketing","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Influencer marketing recruitment - Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/marketing\/influencer-marketing-what-it-is-why-it-matters-and-how-businesses-should-approach-it\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer marketing: what it is, why it matters, and how businesses should approach it\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s digital marketing ecosystem, influencer marketing has become a strategic necessity. With the influencer marketing industry projected to exceed $32.55 billion, brands are investing heavily in influencer marketing campaigns to reach niche audiences, drive purchase decisions, and align with brand values. 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