{"id":48701,"date":"2025-04-23T14:22:38","date_gmt":"2025-04-23T14:22:38","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=48701"},"modified":"2025-07-10T16:29:47","modified_gmt":"2025-07-10T16:29:47","slug":"interview-with-gemma-francis-how-bd-professionals-can-help-law-firms-grow-strategically-and-sustainably","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/career-advice\/interview-with-gemma-francis-how-bd-professionals-can-help-law-firms-grow-strategically-and-sustainably\/","title":{"rendered":"Interview with Gemma Francis: how BD professionals can help law firms grow strategically and sustainably\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">At Carter Murray, we connect Business Development (BD) professionals with firms across all professional services sectors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In his latest interview, our own <a href=\"https:\/\/www.cartermurray.com\/consultants\/mark-harris\/\">Mark Harris<\/a> sat down with <a href=\"https:\/\/www.linkedin.com\/in\/gemmafrancisbdconsulting?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BEPvTvAzRT42JBjuFeh4jcg%3D%3D\">Gemma Francis<\/a> \u2013 founder of Gemma Francis Consulting, to discuss how BD professionals can advance their careers in the legal sector and support law firms in their growth.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"720\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/04\/Gemma-Francis.png\" alt=\"\" class=\"wp-image-48781\" style=\"width:348px;height:auto\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/04\/Gemma-Francis.png 780w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/04\/Gemma-Francis-300x277.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/04\/Gemma-Francis-768x709.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gemma is a former Legal 500 researcher, marketer and Business Development Manager with over ten years of experience running successful pitches, directory submissions and integrated campaigns.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She\u2019s managed global client relationships for international and boutique firms in London, Europe and the US. Her own firm specialises in helping law firms and lawyers grow strategically and sustainably.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the interview to learn about Gemma\u2019s legal BD career, the key challenges of working in law firms, how she\u2019s seen the industry change, and advice to BD professionals.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8222;BD in law firms offers a real mix of strategic thinking and creativity and \u2013 perhaps most importantly \u2013 it feels like you\u2019re making a tangible impact.&#8220;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-made-you-choose-a-career-in-marketing-and-bd-nbsp\">What made you choose a career in marketing and BD?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than marketing in the broad sense, I specifically chose legal marketing and then BD because it was the perfect way to combine my experience and qualifications \u2013 law and journalism.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But beyond that, what really attracted me was the psychology of it. Understanding what drives decision-making, what makes clients choose one firm over another, and how to position a lawyer or practice for success is fascinating.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BD in law firms offers a real mix of strategic thinking and creativity and \u2013 perhaps most importantly \u2013 it feels like you\u2019re making a tangible impact.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-you-enjoy-about-working-in-marketing-and-bd-in-the-legal-sector-nbsp\">What do you enjoy about working in marketing and BD in the legal sector?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I love the challenge of it \u2013 piecing together the puzzle of a firm\u2019s strengths, understanding different personalities and figuring out what clients really want. No two days are the same. One day I might be developing a BD strategy, the next I\u2019m running a training session for associates or refining a pitch for a major client.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8222;The reality is that people buy from people and those with strong personal brands will have a competitive advantage.&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s also huge satisfaction in seeing the long-term results of BD \u2013 when a lawyer who didn\u2019t understand BD starts bringing in work or when a firm lands a key client because of the groundwork we put in.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-main-challenges-when-working-in-bd-and-marketing-at-law-firms-nbsp\">What are the main challenges when working in BD and marketing at law firms?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Working with lawyers is incredibly rewarding, but it definitely comes with its quirks! Many have spent years \u2013 if not decades \u2013 honing their craft, so getting them to look up from the legal work and view things from a client\u2019s perspective isn\u2019t always easy. The legal industry is also behind most other sectors in terms of BD and marketing sophistication, which means change is often slow and outdated systems don\u2019t always make life easy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BD and marketing teams are often stretched thin, juggling competing priorities across multiple practice areas. It can be difficult to deliver real impact when you\u2019re constantly firefighting. The beauty of coming in as an external consultant is having the ability to focus on high-value initiatives rather than just responding to urgent requests.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-has-marketing-and-bd-changed-over-the-last-ten-years-in-the-legal-sector-nbsp\">How has marketing and BD changed over the last ten years in the legal sector?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I think the biggest shift has been towards data-driven decision-making and the integration of AI and technology into BD processes, which is great to see. When I started, BD was often seen as \u2018making documents look pretty\u2019 \u2013 now (particularly as a consultant), senior Partners actively seek strategic input on growing client relationships and building their practice.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8222;As clients get more savvy, firms will need to move beyond just talking about being \u2018client-centric\u2019.&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s also been a real shift in client relationship management. Firms now recognise the importance of structured client listening programmes and senior lawyers are being given clear roles in deepening client relationships. More BD professionals are also building direct relationships with clients, which I fully support \u2013 it helps firms be more commercially aware and proactive in their approach and level up their BD team.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another major change is the growing recognition that BD and marketing training needs to start early. A decade ago, senior lawyers were fairly dismissive, and junior lawyers were just expected to do the legal work, but now there\u2019s a real focus on embedding these skills early on, ensuring they develop strong commercial awareness throughout their careers. I\u2019m a big advocate for this.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-think-marketing-and-bd-will-evolve-in-this-sector-over-the-next-five-ten-years-nbsp\">How do you think marketing and BD will evolve in this sector over the next five \u2013 ten years?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I can see lots of change coming, but the things I\u2019ll pick out for now are:<strong>&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We&#8217;re already seeing<strong> the rise of personal brands and legal influencers<\/strong>, but personal branding will only become more important. More and more lawyers and BD professionals build their presence on LinkedIn and firms are going to have to grapple with how these \u2018legal influencers\u2019 fit into their broader brand strategy. The reality is that people buy from people and those with strong personal brands will have a competitive advantage. The firms that support and leverage this rather than resist it will come out on top&nbsp;<\/li>\n\n\n\n<li><strong>AI and automation will become standard<\/strong> \u2013 AI tools will streamline BD efforts, from automating research and pitch documents to providing real-time client insights. This should mean that BD professionals are more able to focus on high-value, strategic work rather than admin-heavy tasks&nbsp;<\/li>\n\n\n\n<li><strong>A stronger emphasis on client-centricity<\/strong> \u2013 As clients get more savvy, firms will need to move beyond just talking about being \u2018client-centric\u2019 and actually embed structured client relationship programs that drive real engagement&nbsp;<\/li>\n\n\n\n<li><strong>A bigger focus on data and ROI<\/strong> \u2013 There will be a greater expectation for BD teams to demonstrate the tangible impact of their work, with data-driven insights driving decision-making&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8222;The beauty of coming in as an external consultant is having the ability to focus on high-value initiatives rather than just responding to urgent requests.&#8220;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-advice-would-you-give-someone-trying-to-progress-their-career-in-marketing-and-bd-in-professional-services-nbsp\">What advice would you give someone trying to progress their career in marketing and BD in professional services?&nbsp;<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Be curious<\/strong> \u2013 The best marketing and BD professionals are always learning. Take the time to understand the industry, the clients and the commercial drivers behind decision-making. I\u2019d love to see more professionals take note of how other industries approach sales, branding and client engagement<\/li>\n\n\n\n<li><strong>Build relationships at all levels<\/strong> \u2013 Your success often depends on the relationships you build \u2013 not just with your peers but also with partners, associates and even clients. Get some face time, whether it&#8217;s virtually or in person. Some of my biggest learnings have come from client discussions&nbsp;<\/li>\n\n\n\n<li><strong>Focus on what really matters <\/strong>\u2013 A Partner I worked with once said he regularly asks himself whether the task he\u2019s doing \u2018contributes to the bottom line\u2019. More BD professionals (and marketing) need to think along the same lines, as it\u2019s too easy to get bogged down with admin&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch with us today if you\u2019d like to discuss your career and job opportunities.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_164e1e53572de82805eba90398b47fb2\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-434 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-commerce-and-industry hd_person_sector-government-and-non-profit hd_person_sector-professional-services hd_person_seniority-director-group-manager hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-uk\" id=\"block_164e1e53572de82805eba90398b47fb2-person-434\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/mark-harris\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Mark-Harris-1-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Mark-Harris-1-300x300.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Mark-Harris-1-150x150.jpg 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Mark-Harris-1-768x768.jpg 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/01\/Mark-Harris-1.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/mark-harris\/\">Mark Harris<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/mark-harris\/\">Director | Professional Services<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:markharris@cartermurray.com\">markharris@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073322473\">+44 20 7332 2473<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/markharris11\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_4d60ee6a8d46e31238b0ab2c8d78ed67\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-55888 job_listing type-job_listing status-publish hentry\" id=\"block_4d60ee6a8d46e31238b0ab2c8d78ed67-job-55888\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/associate-director-bd-infrastructure-55888\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Associate Director, BD, Infrastructure<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Do you have experience within legal Business Development and the Infrastructure sector and looking for a new role within a collaborative global law firm? This Associate Director, Business Development role will focus on leading a business development team focused on the infrastructure sector and be the trusted adviser to senior partners business development planning, client [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55874 job_listing type-job_listing status-publish hentry\" id=\"block_4d60ee6a8d46e31238b0ab2c8d78ed67-job-55874\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-finance-55874\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager- Finance<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Business Development Manager role sits in a leading global law firm and you will work on building out a client and opportunity spotting focus for the overall Debt Finance team. You will work with a strong global network of Business Development professionals to shape and execute the BD strategy for the Debt Finance team. [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55848 job_listing type-job_listing status-publish hentry job_position_featured\" id=\"block_4d60ee6a8d46e31238b0ab2c8d78ed67-job-55848\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/digital-marketing-manager-55848\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Financial Services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Interim<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Digital Marketing Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Digital Marketing Manager 3-Month Contract | Immediate Start | Inside IR35 | Competitive Day Rate We are partnering with a well-established international organisation to recruit an experienced Digital Marketing Manager on an initial 3-month contract. This is an excellent opportunity for a hands-on digital marketing professional to take ownership of multi-channel B2B campaigns, drive audience [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 7 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55816 job_listing type-job_listing status-publish hentry\" id=\"block_4d60ee6a8d46e31238b0ab2c8d78ed67-job-55816\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/events-manager-12-month-ftc-55816\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Festanstellung<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Events Manager- 12 month FTC<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Events Manager 12 month FTC role sits in a leading global law firm. You will take ownership of the events programme across the firm and work in a high performing event management team who take on both internal and external events. The Events Manager 12 month FTC role sits in a high performing specialist [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55810 job_listing type-job_listing status-publish hentry\" id=\"block_4d60ee6a8d46e31238b0ab2c8d78ed67-job-55810\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/client-development-manager-9ftc-55810\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Festanstellung<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Client Development Manager 9FTC<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">An international law firm is seeking an experienced Client Relationship Manager to join its Global Client Relationship Team on a 9\u2011month fixed\u2011term contract. This is a high\u2011impact role focused on strengthening strategic client relationships, driving cross\u2011border collaboration, and supporting revenue growth across multiple practice areas and jurisdictions. You will play a central role in managing [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55807 job_listing type-job_listing status-publish hentry\" id=\"block_4d60ee6a8d46e31238b0ab2c8d78ed67-job-55807\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-bd-manager-private-client-tax-55807\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior BD Manager &#8211; Private Client &amp; Tax<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">A leading UK law firm is seeking an experienced Senior BD Manager to join its dynamic and fast\u2011growing Business Development &amp; Marketing function. You&#8217;ll become part of a 17\u2011strong team that has seen significant investment in recent years &#8211; more than doubling in size and creating clear pathways for progression and cross\u2011team development. This role [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Wochen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<!-- Global Other Banner -->\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-227242730727\"\n  style=\"max-width:100%; max-height:100%; width:260px;height:600px\" data-hubspot-wrapper-cta-id=\"227242730727\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJVAFDbw8Hvq7zInhAkBfVOvkC9tYFyXRWL2qENwpg2MbQUd8Yu8lpvo4N47xWVBNuGcrQ6QMWE6QYGQxJeDWpW%2BsNbpedUPdcPDUvdhh8%2FTdIzhPcqU3Z1M5kJ5p9AGsLdJQ%2FkdTHzDF1t7F6ry%2FkrBcpDzUcSvetmFqHCC5WnEymDcDljO2603iWz&#038;webInteractiveContentId=227242730727&#038;portalId=26669168\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Carter Murray_Web banner_260px X 600px\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26669168\/interactive-227242730727.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-black-05-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"eu1\",\r\n    portalId: \"26669168\",\r\n    formId: \"8abce0cb-4d92-4583-bd95-b34eeff1be7d\"\r\n  });\r\n<\/script>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_167f3169a10d24e5993f9fa517d43634\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Related content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"www.cartermurray.com\/resources\/career-advice\">See all career advice<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-55840 post type-post status-publish format-standard has-post-thumbnail hentry category-sales-and-business-development category-market-insight tag-business-development hd_author-hannah-taylor-2\" id=\"block_167f3169a10d24e5993f9fa517d43634-job-55840\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/interview-with-susie-maher-how-ai-is-reshaping-legal-talent-and-business-development\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/06\/iStock-1294958620-1024x683-1-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/06\/iStock-1294958620-1024x683-1-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/06\/iStock-1294958620-1024x683-1-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Interview with Susie Maher: how AI is reshaping legal talent and business development<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">August 4, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Susie Maher is Head of Business Development \u2013 AI and Technology at Winston Taylor, a transatlantic law firm, where she leads their go-to-market strategy across the AI sector and their broader technology, media and communications practice. Susie connects market signals, where AI investment, regulation and disputes are heading, to concrete client [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55821 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-communications tag-communications hd_author-doina-grubii\" id=\"block_167f3169a10d24e5993f9fa517d43634-job-55821\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/how-to-become-a-head-of-communications\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Focus-on-woman-smiling-and-listening_iStock-466969836-300x225.jpg\" class=\"card__image\" alt=\"Cropped shot of businesswoman\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Focus-on-woman-smiling-and-listening_iStock-466969836-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Focus-on-woman-smiling-and-listening_iStock-466969836-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Focus-on-woman-smiling-and-listening_iStock-466969836-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How to become a Head of Communications<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 29, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights A Head of Communications plays a key role in shaping how an organisation communicates with employees, customers, stakeholders and the wider public. From developing communication strategies and managing crisis communication to protecting brand reputation and leading internal and external communications, the role combines strategic leadership with strong communication expertise. There is [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55819 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-sales tag-sales hd_author-pearce-doorley\" id=\"block_167f3169a10d24e5993f9fa517d43634-job-55819\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/what-does-a-sales-director-do\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/05\/Detail_Smiling_on-mobile_GettyImages-1396207707-1-300x225.jpg\" class=\"card__image\" alt=\"Detail_Smiling_on mobile_GettyImages-1396207707 (1)\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/05\/Detail_Smiling_on-mobile_GettyImages-1396207707-1-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/05\/Detail_Smiling_on-mobile_GettyImages-1396207707-1-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/05\/Detail_Smiling_on-mobile_GettyImages-1396207707-1-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">What does a Sales Director do?<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 29, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Across Europe, Sales Directors play a critical role in driving business growth. They are responsible for developing sales strategy, leading high-performing teams and ensuring the organisation achieves its revenue targets. Whether you\u2019re exploring and individual sales role or looking to progress into leadership, understanding the responsibilities of a Sales Director can [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Carter Murray, we connect Business Development (BD) professionals with firms across all professional services sectors.&nbsp; In his latest interview, our own Mark Harris sat down with Gemma Francis \u2013 founder of Gemma Francis Consulting, to discuss how BD professionals can advance their careers in the legal sector and support law firms in their growth.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":181,"featured_media":48781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":true,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[253,24,27,13],"tags":[250],"hd_author":[],"class_list":["post-48701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-and-business-development","category-career-advice","category-career-progression","category-market-insight","tag-business-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Carter Murray&#039;s interview with Gemma Francis, BD Consultant<\/title>\n<meta name=\"description\" content=\"Read Gemma Francis&#039;s insights on how BD professionals can advance their careers and support law firms in growing strategically and sustainably\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/career-advice\/interview-with-gemma-francis-how-bd-professionals-can-help-law-firms-grow-strategically-and-sustainably\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Gemma Francis: how BD professionals can help law firms grow strategically and sustainably\u00a0\" \/>\n<meta property=\"og:description\" content=\"Read Gemma Francis&#039;s insights on how BD professionals can advance their careers and support law firms in growing strategically and sustainably\" \/>\n<meta property=\"og:url\" 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