{"id":38282,"date":"2024-06-28T08:32:46","date_gmt":"2024-06-28T08:32:46","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=38282"},"modified":"2025-10-10T10:34:33","modified_gmt":"2025-10-10T10:34:33","slug":"interview-with-kirsten-ward-fractional-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/career-advice\/interview-with-kirsten-ward-fractional-chief-marketing-officer\/","title":{"rendered":"Interview with Kirsten Ward, fractional Chief Marketing Officer"},"content":{"rendered":"\n
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Have you heard of a fractional Chief Marketing Officer (CMO)?<\/p>\n\n\n\n

At Carter Murray, we connect leaders in the marketing world<\/a> to exciting businesses across all sectors \u2013 from start-ups and scale-ups to established brands.<\/p>\n\n\n\n

In today\u2019s economic climate, many companies are looking for strategic marketing expertise without the high costs and long-term commitment of a permanent CMO.<\/p>\n\n\n\n

A fractional CMO provides part-time support to a business. This is usually for a certain amount of time every month \u2013 sometimes just a few hours. They provide a fraction of hours compared to a permanent CMO and are paid a fraction of the salary. <\/p>\n\n\n\n

Some professionals choose to take on multiple fractional CMO roles concurrently, while others provide fractional support to a business alongside their full-time job.<\/p>\n\n\n\n

The flexibility and variety of the role is becoming popular for senior marketing professionals looking to either increase their work-life balance or expand their experience and skillsets by working across different sectors.<\/p>\n\n\n\n

To explore the benefits for employers and professionals, we interviewed Kirsten Ward<\/a> \u2013 a fractional CMO alongside her Marketing Director role within financial services.<\/p>\n\n\n\n

Watch our interview to learn about:<\/p>\n\n\n\n