{"id":35921,"date":"2024-03-15T09:49:17","date_gmt":"2024-03-15T09:49:17","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=35921"},"modified":"2025-04-11T10:59:54","modified_gmt":"2025-04-11T10:59:54","slug":"ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/","title":{"rendered":"AI in leadership: keep your team ahead of competitors with generative AI"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>What are the risks and opportunities that generative artificial intelligence (AI) offers and how can your team get ahead of the curve?<\/p>\n\n\n\n<p>We recently welcomed <a href=\"https:\/\/www.linkedin.com\/in\/danielrowles\/\">Daniel Rowles<\/a> as our guest speaker for a webinar on AI tools and trends \u2013 particularly aimed at those who lead teams now and in the future.<\/p>\n\n\n\n<p>Daniel is CEO and Lead Trainer at <a href=\"https:\/\/targetinternet.com\/\">Target Internet<\/a>, a hub that\u2019s dedicated to career-accelerating digital marketing advice and education through its online learning platform and podcast.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"860\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/03\/Headshot_Daniel-Knowles.webp\" alt=\"\" class=\"wp-image-35922\" style=\"width:339px;height:auto\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/03\/Headshot_Daniel-Knowles.webp 860w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/03\/Headshot_Daniel-Knowles-300x300.webp 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/03\/Headshot_Daniel-Knowles-150x150.webp 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/03\/Headshot_Daniel-Knowles-768x768.webp 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/figure>\n\n\n\n<p>He also hosts <a href=\"https:\/\/targetinternet.com\/digital-marketing-podcasts\/?page=1\">The Digital Marketing Podcast<\/a> (with an incredible 130,000 listeners) and is Programme Director at&nbsp;<a href=\"https:\/\/www.imperial.ac.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imperial College<\/a>.<\/p>\n\n\n\n<p>Our webinar was designed to help current and future leaders upskill their teams around digital marketing, communications and especially AI. <a href=\"https:\/\/www.cartermurray.com\/market-insight\/webinar-replay-ai-for-leadership-a-practical-guide-to-artificial-intelligence-tools-and-trends\/\">Watch the replay<\/a>.<\/p>\n\n\n\n<p>The webinar explored:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-ai-platforms\">AI platforms like Chat GPT and Google Gemini<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-to-prompt-ai-tools-effectively\">How to prompt AI tools effectively<\/a><\/li>\n\n\n\n<li><a href=\"#h-keeping-up-with-the-pace\">How to keep up with the pace of technology<\/a><\/li>\n\n\n\n<li><a href=\"#h-what-about-deepfakes\">Deepfakes and ethical implications<\/a><\/li>\n\n\n\n<li><a href=\"#h-where-are-the-opportunities\">Embracing the opportunities<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-do-we-navigate-the-risks\">Navigating the risks of AI<\/a><\/li>\n\n\n\n<li><a href=\"#h-resources-to-take-away\">Resources for you to take away<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-platforms\">AI platforms<\/h2>\n\n\n\n<p>First we looked at putting AI in perspective \u2013 where have we been and where are we now?<\/p>\n\n\n\n<p>AI platforms were launching as early as 2016, when Microsoft took its first steps into conversational AI and created Tay \u2013 a Twitter account that could learn from conversations with users and become smarter. Tay was friendly, if a little cheesy. Within 12 hours Tay had a friendly demeanour, but within 48 Tay had become offensive and was switched off \u2013 foreshadowing polarising and risky results.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;There is an art to prompting and getting the most out of AI tools.&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>Fast forward to 2019 and 2020, and our mobile phones have adopted machine-learning skills. They can recognise a dog\u2019s face and filter our photos by what we search. Google then adopted this function in its search engine, enabling us to add images to searches \u2013 including people \u2013 and identify them (though not always accurately). But this of course has its own privacy implications.<\/p>\n\n\n\n<p>After this, we saw chat tools become more well-known such as Chat GPT \u2013 the interface for GPT which existed before we had access to it via the chat function.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-prompt-ai-tools-effectively\">How to prompt AI tools effectively<\/h2>\n\n\n\n<p>There is an art to prompting and getting the most out of these tools. Providing a writing structure and particular topic ensures better quality results.<\/p>\n\n\n\n<p>Here are some prompting examples Daniel provides for tools like Chat GPT:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide some background to roleplay, such as \u201cYou&#8217;re an expert copywriter that speaks and writes in fluent English\u201d<\/li>\n\n\n\n<li>Ask how you can improve your work<\/li>\n\n\n\n<li>If required, ask it to ignore all previous instructions because otherwise it&#8217;s going to continue<\/li>\n\n\n\n<li>Ask it not to self-reference and, if you\u2019d prefer, not to explain what it\u2019s doing while it\u2019s doing it<\/li>\n<\/ul>\n\n\n\n<p>Daniel recommends a free Google Chrome plug-in called <a href=\"https:\/\/chromewebstore.google.com\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\">Keywords Everywhere<\/a> which can create prompts for you with templates saved in your own repository. For example, you can provide a PDF with your company\u2019s style of writing and ask it to analyse and describe it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;Remember \u2013 you don\u2019t need to know everything. You just need to know a little more than your competitors.&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>You can then use this description to teach your AI tool to use it for content going forward \u2013 saving you and your team hundreds or even thousands of hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keeping-up-with-the-pace\">Keeping up with the pace<\/h2>\n\n\n\n<p>This has led to huge volumes of content with more blogs being published and more automatic emails sent. It\u2019s even impacting video content with AI tools such as <a href=\"https:\/\/lumiere-video.github.io\/\">Google Lumiere<\/a> and <a href=\"https:\/\/openai.com\/sora\">OpenAI Sora<\/a> generating incredibly realistic videos.<\/p>\n\n\n\n<p>Technology is moving at pace and leading to disruption across many industries, which can feel overwhelming. So how do you stay up to date? Remember \u2013 you don\u2019t need to know everything. <strong>You just need to know a little more than your competitors.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;So what can we trust? What do deepfakes mean for politics, media and everything else?&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>There is a cultural aspect to this in terms of learning. How do we embed this in our companies? How do we constantly expose our team to these learnings and experiment with them? We need to start by looking at how we can adopt these AI technologies.<\/p>\n\n\n\n<p>But how do we manage the ethical implications, such as risks of easy plagiarism? From an academic perspective, Daniel explains that assignments for his students now allow them to embrace tools and learn to use them for the industry. What\u2019s important is the thinking and structure behind it all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-deepfakes\">What about deepfakes?<\/h2>\n\n\n\n<p>There are some incredibly useful AI tools for content and media \u2013 such as <a href=\"https:\/\/elevenlabs.io\/\">ElevenLabs<\/a>, a generative voice AI platform that can create or imitate any voice in any language. This is great for features like promotional audio snippets or news updates. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.descript.com\/?utm_source=google&amp;utm_medium=paid&amp;utm_campaign=20470956145&amp;utm_campaignname=PerformanceMax_T3&amp;utm_content=&amp;utm_term=&amp;gclid=EAIaIQobChMIjJf7_ZvvhAMVIZxQBh0BDQuAEAAYASAAEgIro_D_BwE&amp;utm_ad_id=&amp;utm_campaigntype=paid_performance_max&amp;gad_source=1\">Descript<\/a> is a tool for editing podcasts and videos by moving around your transcript. You can make visual changes \u2013 for example, if a person who\u2019s been recorded looks away from the camera, you can edit this movement out of the video.<\/p>\n\n\n\n<p>Tools like <a href=\"https:\/\/gemini.google.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=2024enGB_gemfeb&amp;gad_source=1&amp;gclid=EAIaIQobChMIi6Ky26LvhAMVYWsPAh03JQmzEAAYASAAEgIzGPD_BwE\">Google Gemini<\/a> are multi-modal, so they can work with audio, video and images as well as text. We\u2019ll see more of this in the near future, as well as tools for other areas like e-commerce where we\u2019ll try on clothes virtually.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;You can even connect some AI tools to other external platforms \u2013 such as customer relationship management systems and web analytics.&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>So what can we trust? What do deepfakes mean for politics, media and everything else? We all need to think about that so we can take a position and create policies that will need revisiting regularly.<\/p>\n\n\n\n<p>While none of these tools are perfect, they are only getting more effective \u2013 and fast. This means constantly educating our teams and playing with tools to stay on top of them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-are-the-opportunities\">Where are the opportunities?<\/h2>\n\n\n\n<p>A particularly good opportunity is around data analysis, where you can upload a dataset to an AI tool and it can visualise and analyse it for you. Daniel is teaching his master\u2019s students to do this, for example when analysing customer data to make future predictions on what works and what doesn\u2019t.<\/p>\n\n\n\n<p>You can even connect these tools to other external platforms \u2013 such as customer relationship management (CRM) systems and web analytics. You can also send a screenshot to some tools and they\u2019ll write the HTML code for you or upload a photo of your sketched ideas to create an interactive prototype.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;Regulation isn\u2019t really the problem.&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>Social media platforms are now talking a lot about the metaverse. Facebook has created avatars where you can record yourself from different angles and after 30 seconds, it\u2019s started to create a 3D avatar of you to use via your phone or virtual reality (VR). Would someone notice the different on a Zoom call?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-we-navigate-the-risks\">How do we navigate the risks?<\/h2>\n\n\n\n<p>What does it mean when you can change what you look like to other people? As leaders and people managers, we need to have a view and embrace this. Daniel was recently asked by the House of Commons to brief on what they should do about broader regulation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8222;Create a company policy that says what you will and won\u2019t do.&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>And the answer is that regulation isn\u2019t really the problem. It&#8217;s the lack of investment into development and knowledge about these things and continuous discussions going forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-to-take-away\">Resources to take away<\/h2>\n\n\n\n<p>Daniel recommends trying the AI tools out and experimenting with them. Then create a company policy that says what you will and won\u2019t do and iterate it. That\u2019s the key to creating a learning culture. You can even <a href=\"https:\/\/targetinternet.com\/benchmark-digital-marketing-skills-assessment\/\">benchmark your team\u2019s digital marketing skills<\/a> to see where your strengths and gaps are.<\/p>\n\n\n\n<p>Daniel explains that the most important thing we can do is get together and keep the conversation going, for example on webinars or by listening to podcasts. Keep learning and try to help your companies embrace these changes.<\/p>\n\n\n\n<p>You can find more resources and helpful information on <a href=\"https:\/\/targetinternet.com\/resources\/\">Target Internet\u2019s website<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.cartermurray.com\/market-insight\/webinar-replay-ai-for-leadership-a-practical-guide-to-artificial-intelligence-tools-and-trends\/\">Watch the webinar replay<\/a><\/div>\n<\/div>\n\n\n\n<p>You can get in touch with us to discuss your hiring needs and how to upskill your teams:<\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"26669168\",\n    formId: \"8abce0cb-4d92-4583-bd95-b34eeff1be7d\"\n  });\n<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced is-template- alignwide\" id=\"block_14e2d6b2328664a0b6c69acd807e3426\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-53653 job_listing type-job_listing status-publish hentry\" id=\"block_14e2d6b2328664a0b6c69acd807e3426-job-53653\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/communications-specialist-53653\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Financial Services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Communications Specialist<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">We are supporting a global investment firm in looking for a Global Communications Specialist to join its London based team. This role is ideal for someone who enjoys working in a fast-paced environment, can manage sensitive information with care and can deliver clear, well-structured communications across multiple stakeholders and regions. The successful individual will support [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Monat<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-53642 job_listing type-job_listing status-publish hentry\" id=\"block_14e2d6b2328664a0b6c69acd807e3426-job-53642\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-communications-manager-53642\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior Communications Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Senior Communications Manager role sits within a leading global law firm and will take a lead on the communications strategy and initiatives including day to day management of the PR and wider firm wide communications campaigns foe a particular practice group and build relationships across the firm with a focus on EMEA PR\/Communications. The [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Monat<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<!-- Global Other Banner -->\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-227242730727\"\n  style=\"max-width:100%; max-height:100%; width:260px;height:600px\" data-hubspot-wrapper-cta-id=\"227242730727\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJVAFDbw8Hvq7zInhAkBfVOvkC9tYFyXRWL2qENwpg2MbQUd8Yu8lpvo4N47xWVBNuGcrQ6QMWE6QYGQxJeDWpW%2BsNbpedUPdcPDUvdhh8%2FTdIzhPcqU3Z1M5kJ5p9AGsLdJQ%2FkdTHzDF1t7F6ry%2FkrBcpDzUcSvetmFqHCC5WnEymDcDljO2603iWz&#038;webInteractiveContentId=227242730727&#038;portalId=26669168\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Carter Murray_Web banner_260px X 600px\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26669168\/interactive-227242730727.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_73356b2468954b4297e204e9f027a454\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-53766 post type-post status-publish format-standard has-post-thumbnail hentry category-market-insight category-middle-east category-talent hd_author-oumama-syassi\" id=\"block_73356b2468954b4297e204e9f027a454-job-53766\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/why-periods-of-change-call-for-steady-leadership-in-the-middle-east\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Man-pointing-at-screen-presenting-to-others_shutterstock_2136489321-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Man-pointing-at-screen-presenting-to-others_shutterstock_2136489321-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Man-pointing-at-screen-presenting-to-others_shutterstock_2136489321-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Man-pointing-at-screen-presenting-to-others_shutterstock_2136489321-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Man-pointing-at-screen-presenting-to-others_shutterstock_2136489321-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Why periods of change call for steady leadership in the Middle East<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">M\u00e4rz 27, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Across the Middle East, organisations are navigating shifting market conditions while continuing to pursue ambitious transformation initiatives. Marketing and sales teams are adapting to evolving customer needs, new technology, real time decision-making and fresh expectations around commercial performance. In moments like this, companies from start-ups to global organisations need steady leadership. It strengthens clarity, builds [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-53535 post type-post status-publish format-standard has-post-thumbnail hentry category-leadership tag-video\" id=\"block_73356b2468954b4297e204e9f027a454-job-53535\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/leadership\/leading-beyond-discomfort-how-mind-body-awareness-strengthens-modern-leadership\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/IWD-cover-7-mailshot-300x225.jpg\" class=\"card__image\" alt=\"Woman speaking in a corporate environment\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/IWD-cover-7-mailshot-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/IWD-cover-7-mailshot-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/IWD-cover-7-mailshot-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Leading beyond discomfort: how mind\u2011body awareness strengthens modern leadership<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">M\u00e4rz 5, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">As leaders navigate increasing complexity, shifting expectations and diverse teams, many are finding that technical capability alone is no longer enough. Effective leadership now depends on the ability to recognise discomfort early, stay grounded under pressure and create environments where people feel safe to contribute. During our recent International Women\u2019s Day webinar that we hosted [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-53404 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-ireland category-sales category-talent category-uk\" id=\"block_73356b2468954b4297e204e9f027a454-job-53404\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/how-to-shorten-sales-hiring-processes-without-losing-quality\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/02\/Detail_Woman-standing-presenting-to-group_shutterstock_1791564434-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/02\/Detail_Woman-standing-presenting-to-group_shutterstock_1791564434-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/02\/Detail_Woman-standing-presenting-to-group_shutterstock_1791564434-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/02\/Detail_Woman-standing-presenting-to-group_shutterstock_1791564434-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/02\/Detail_Woman-standing-presenting-to-group_shutterstock_1791564434-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How to shorten sales hiring processes without losing quality<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Februar 26, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Across key European markets such as the UK, Ireland, Germany and the Netherlands, sales leaders face growing pressure to fill roles quickly without sacrificing the quality of their hires. Extended hiring processes are having a direct impact on revenue for sales teams operating in these fast-moving environments. As specialist recruiters, we see where hiring processes [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What are the risks and opportunities that generative artificial intelligence (AI) offers and how can your team get ahead of the curve? We recently welcomed Daniel Rowles as our guest speaker for a webinar on AI tools and trends \u2013 particularly aimed at those who lead teams now and in the future. Daniel is CEO [&hellip;]<\/p>\n","protected":false},"author":378,"featured_media":35927,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[271,13,28],"tags":[],"hd_author":[],"class_list":["post-35921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-market-insight","category-talent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in leadership: keep your team ahead of competitors with generative AI - Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in leadership: keep your team ahead of competitors with generative AI\" \/>\n<meta property=\"og:description\" content=\"What are the risks and opportunities that generative artificial intelligence (AI) offers and how can your team get ahead of the curve? We recently welcomed Daniel Rowles as our guest speaker for a webinar on AI tools and trends \u2013 particularly aimed at those who lead teams now and in the future. Daniel is CEO [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-15T09:49:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T10:59:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/03\/Headshot_Daniel-Knowles_featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"georgieclifford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"georgieclifford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/\"},\"author\":{\"name\":\"georgieclifford\",\"@id\":\"https:\/\/www.cartermurray.com\/#\/schema\/person\/10e8dd1896a56a7b9bcc53b4f973dc8f\"},\"headline\":\"AI in leadership: keep your team ahead of competitors with generative AI\",\"datePublished\":\"2024-03-15T09:49:17+00:00\",\"dateModified\":\"2025-04-11T10:59:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/\"},\"wordCount\":1374,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cartermurray.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/03\/Headshot_Daniel-Knowles_featured-image.png\",\"articleSection\":[\"Leadership\",\"Market Insight\",\"Talent\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/\",\"url\":\"https:\/\/www.cartermurray.com\/market-insight\/ai-in-leadership-keep-your-team-ahead-of-competitors-with-generative-ai\/\",\"name\":\"AI in leadership: keep your team ahead of competitors with generative AI - 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