{"id":34586,"date":"2024-02-19T17:30:46","date_gmt":"2024-02-19T17:30:46","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=34586"},"modified":"2025-04-11T11:02:28","modified_gmt":"2025-04-11T11:02:28","slug":"artificial-intelligence-and-ethics-in-marketing-and-sales-enticing-a-limited-but-in-demand-talent-pool","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/artificial-intelligence-and-ethics-in-marketing-and-sales-enticing-a-limited-but-in-demand-talent-pool\/","title":{"rendered":"Artificial intelligence and ethics in marketing and sales: enticing a limited but in-demand talent pool"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">At&nbsp;<a href=\"http:\/\/www.cartermurray.com\/\">Carter Murray<\/a>, our role is to connect business leaders with the right professionals \u2013 whether you\u2019re a start-up, scale-up or established global brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working with a vast network gives us unique insight into what\u2019s happening in recruitment across today\u2019s global marketing and sales markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve gathered global data to explore trends in AI and ethics within marketing and sales &#8211; including momentum and challenges, impacts on your business and potential recruitment strategies.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/influencermarketinghub.com\/ebooks\/Artificial_Intelligence_Benchmark_Report_2023.pdf\">61% of marketers have used artificial intelligence (A) in in their marketing activities<\/a><\/li>\n\n\n\n<li>20% of marketers spend more than 40% of their budgets on AI-driven campaigns<\/li>\n\n\n\n<li>40% of internet users worldwide prefer interacting with chatbots than virtual agents<\/li>\n\n\n\n<li>46% of customers want increased governmental regulation to protect data privacy<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-and-ethics-momentum-and-challenges\">AI and ethics \u2013 momentum and challenges<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cLeaders making larger investments in AI and engaging in increasingly advanced practices are showing signs of faring better in the tight market for AI talent.\u201d<\/p>\n<cite>The state of AI report, McKinsey<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-automation-optimisation-personalisation-and-predictive-analytics\">Automation, optimisation, personalisation and predictive analytics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the largest reported revenue effects of AI are within marketing and sales functions. AI enables marketing teams to automate and optimise their tasks, increase efficiencies and improve measurable results. It can analyse large datasets to understand client and customer behaviours and preferences \u2013 creating a highly personalised experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/02\/iStock-1178451455-1-1024x683.jpg\" alt=\"\" class=\"wp-image-34674\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/02\/iStock-1178451455-1-1024x683.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/02\/iStock-1178451455-1-300x200.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/02\/iStock-1178451455-1-768x513.jpg 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/02\/iStock-1178451455-1-1536x1025.jpg 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/02\/iStock-1178451455-1-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Real-time data analysis helps businesses target the right audiences through the right channels, improve the customer experience through 24\/7 chatbots and virtual assistants, and use historical data to predict future trends and behaviour \u2013 supporting future marketing and sales strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ethical-concerns-around-ai\">Ethical concerns around AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI in marketing can raise ethical concerns when it comes to transparency, fairness and privacy. Like humans, AI is expected to follow social ethics. Consumers are increasingly fearful of the misuse of their data, especially if they find its use difficult to understand or feel they\u2019re being manipulated through personalisation techniques. But marketing functions that perform highly with AI may have a head start on managing risks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai-in-2022-and-a-half-decade-in-review\">McKinsey\u2019s report<\/a>, businesses can mitigate risks through AI and data governance, data quality control automation, standardised processes and protocols, and ongoing testing and monitoring of their AI models\u2019 validity for potential problems.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>$110bn is the predicted size of the global spend by companies on AI.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The adoption of AI by businesses more than doubled between 2017 and 2022, according to McKinsey. The AI trend was accelerated by the pandemic due to an increase in remote working, giving marketing functions opportunities to combine the efforts of humans and systems to target clients and customers more effectively online and to increase sales.<\/p>\n\n\n\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/16830715?1411336\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-and-trustworthiness\">Data and trustworthiness<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses are increasingly expected to be transparent about their marketing AI models and give control to clients and customers over their data.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trustworthiness: <\/strong><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-body-promo-230\">92% of consumers believe there is a need for businesses to improve their trustworthiness<\/a>, according to a study by Salesforce.<\/li>\n\n\n\n<li><strong>Ethics: <\/strong>48% of customers trust companies to use marketing AI ethically.<\/li>\n\n\n\n<li><strong>Concerns: <\/strong>65% are concerned about unethical use of marketing AI.<\/li>\n\n\n\n<li><strong>Control:<\/strong> 61% say they feel like they\u2019ve lost control over how their personal information is used.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-impact-on-your-business\">Impact on your business<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increased-demand-for-skills\">Increased demand for skills<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of AI and automation in marketing and sales has driven an increased demand for skills in both AI and ethics. Businesses require candidates who understand AI and how to use it effectively, but they also may need professionals that can protect the business and its customers from ethical implications. Marketing skills in demand include automation, data analysis and ethical decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-diversity-equity-and-inclusion-dei\">Diversity, equity and inclusion (DEI)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">McKinsey\u2019s report shows that <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai-in-2022-and-a-half-decade-in-review\">there is still improvement to be made on the diversity of AI professionals<\/a>. Marketing functions looking to source talent and upskill professionals should focus on gender, racial and ethnic diversity \u2013 as this is proven to have a direct correlation with outstanding performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-automation-vs-the-human-touch\">Automation vs the human touch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While AI and automation enables marketing and sales functions to focus on other activities, interaction with customers still requires a human and empathic touch for connection. Empathy remains the basis of strong relationships and trust, which can be difficult to achieve at scale and digitally. Machine learning will continue to improve its imitation, but businesses still need humans behind the wheel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-desirable-candidates\">Desirable candidates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses had to adapt during the pandemic and learned that AI and automation can help them continue activities and achieve their goals even while their employees were working remotely. As a result, marketing and sales candidates who have experience or can educate themselves on AI technologies and automation are now more desirable in the workforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a study by UiPath, <a href=\"https:\/\/www.uipath.com\/resources\/automation-analyst-reports\/pandemic-impacting-future-of-work-forrester-report\">73% of executives and managers say that if they&#8217;re choosing between two candidates, they\u2019ll pick the one with experience in automation and AI.<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>46% say that these skills can increase employees\u2019 pay<\/li>\n\n\n\n<li>67% say it gives employees more opportunity for career development within their business.<\/li>\n\n\n\n<li>83% believe automation and AI skills will be required in the future of work.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-competitive-advantage\">Competitive advantage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/truelist.co\/blog\/marketing-automation-statistics\">The marketing automation industry has become one of the most important trends in digital marketing<\/a>, according to TrueList. Those marketers utilising automation not only reduce and remove repetitive tasks, but take them to the top of their niche against competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% of marketers regularly use more than one form of marketing automation software.<\/li>\n\n\n\n<li>61% of marketers use marketing automation to generate more leads.<\/li>\n\n\n\n<li>80% of marketers consider marketing automation the number one contributor to their success.<\/li>\n\n\n\n<li>Businesses using marketing automation are 20% more productive.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-potential-strategies-from-a-recruitment-perspective\">Potential strategies from a recruitment perspective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing leaders face various recruitment challenges: a limited pool of candidates with experience in AI and ethics, a high demand for that pool, the complexity of the field and potential reputation damage if they can\u2019t maintain an ethical approach to AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can guide you on potential strategies from a recruitment perspective \u2013 including identifying the right talent, using skills-first hiring approaches for more diverse candidates, building equitable hiring processes and upskilling for talent retention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also learn more about our global recruitment services where we can work with you to co-create&nbsp;<a href=\"https:\/\/www.thesrgroup.com\/global-recruitment-solutions\/?__hstc=62590323.205d6ec620e6ae3bb217070d8ed58797.1692623727251.1708075849523.1708106664638.60&amp;__hssc=62590323.4.1708106664638&amp;__hsfp=1350379049\">a seamless, global solution to support your hiring and talent needs<\/a>.<\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"eu1\",\r\n    portalId: \"26669168\",\r\n    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loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-300x300.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1024x1024.png 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-150x150.png 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-768x768.png 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-1536x1536.png 1536w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2021\/01\/Wendy.Grey_Web-1000x1000-1-2048x2048.png 2048w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Wendy Gray<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/wendy-gray\/\">Managing Director | Head of Carter Murray<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:wendygray@cartermurray.com\">wendygray@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073329591\">+44 20 7332 9591<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a 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cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-160 post type-post status-publish format-standard has-post-thumbnail hentry category-investor-relations category-market-insight category-talent category-uk hd_author-carter-murray\" id=\"block_30dc84fa4f5109baad01e7f6258584d1-job-160\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/investor-relations\/how-technology-is-impacting-the-investor-relations-industry\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/07\/Detail_Woman-standing-in-front-of-screen-presenting-to-others_shutterstock_1819120877-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How technology is impacting investor relations and what it means for hiring<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 23, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Technology is reshaping investor relations and changing what employers need from their teams. From data analytics and artificial intelligence to virtual roadshows and webcasting, technology is transforming how organisations engage shareholders, gather market intelligence and communicate with capital markets. As a result, many businesses are reassessing the skills, capabilities and experience [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-326 post type-post status-publish format-standard has-post-thumbnail hentry category-banking-and-financial-services category-europe category-finding-talent category-market-insight category-sales category-talent hd_author-carter-murray\" id=\"block_30dc84fa4f5109baad01e7f6258584d1-job-326\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/banking-and-financial-services\/what-are-the-most-in-demand-skillsets-in-the-fintech-space\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2018\/10\/Detail_Engaged-group-discussion_shutterstock_2187981801-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">What fintech employers should look for when hiring sales talent in Europe<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 21, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights As fintech companies across Europe continue to scale, the competition for high-performing sales talent remains intense. Whether organisations are expanding in payments, digital banking, regulatory technology (regtech), cybersecurity or financial software, hiring managers are increasingly focused on finding professionals who can deliver revenue growth quickly and navigate complex sales environments. For [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-56351 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-marketing category-talent category-us hd_author-michael-ondocin\" id=\"block_30dc84fa4f5109baad01e7f6258584d1-job-56351\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/when-should-you-hire-a-contract-marketer-vs-a-permanent-employee\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/10\/Detail_Meeting-around-table-with-devices_iStock-1363688513-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">When should you hire a contract marketer vs a permanent employee?<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 8, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Many organizations automatically look to add permanent headcount to a marketing team when a need arises, but it\u2019s not always the most effective solution. The rise of contract and fractional marketing talent in the US has given employers greater flexibility to access specialist expertise, increase capacity and accelerate project delivery without [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At&nbsp;Carter Murray, our role is to connect business leaders with the right professionals \u2013 whether you\u2019re a start-up, scale-up or established global brand. Working with a vast network gives us unique insight into what\u2019s happening in recruitment across today\u2019s global marketing and sales markets. We\u2019ve gathered global data to explore trends in AI and ethics [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":34672,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[29,28],"tags":[],"hd_author":[],"class_list":["post-34586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finding-talent","category-talent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Artificial intelligence and ethics in marketing and sales: enticing a limited but in-demand talent pool - Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/talent\/artificial-intelligence-and-ethics-in-marketing-and-sales-enticing-a-limited-but-in-demand-talent-pool\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial intelligence and ethics in marketing and sales: enticing a limited but in-demand talent pool\" \/>\n<meta property=\"og:description\" content=\"At&nbsp;Carter Murray, our role is to connect business leaders with the right professionals \u2013 whether you\u2019re a start-up, scale-up or established global brand. 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