{"id":30945,"date":"2026-09-01T07:08:10","date_gmt":"2026-09-01T07:08:10","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=30945"},"modified":"2026-09-04T06:12:13","modified_gmt":"2026-09-04T06:12:13","slug":"hiring-your-first-marketer-at-a-start-up-scale-up-or-small-business","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/finding-talent\/hiring-your-first-marketer-at-a-start-up-scale-up-or-small-business\/","title":{"rendered":"Hiring your first marketer at a startup, scale-up or small business\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-0fbd6134 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-columns single-post__columns is-layout-flex wp-container-core-columns-is-layout-6ed55936 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column single-post__columns__column--nav is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-group single-post__sidebar single-post__sidebar--sticky is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\n<h2 id=\"h-contents\" class=\"wp-block-heading is-style-eyebrow-no-border\" style=\"margin-bottom:var(--wp--preset--spacing--x-small);padding-right:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">Contents<\/h2>\n\n\n\n<div class=\"wp-block-group has-border-color has-brand-1-20-border-color is-layout-constrained wp-container-core-group-is-layout-3a1915d0 wp-block-group-is-layout-constrained\" style=\"border-width:2px;border-top-left-radius:0.83rem;border-top-right-radius:0.83rem;border-bottom-left-radius:0.83rem;border-bottom-right-radius:0.83rem;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-contents\" data-level=\"2\">Contents<\/a><\/li><li><a href=\"#h-start-with-your-business-goals\" data-level=\"2\">Start with your business goals<\/a><\/li><li><a href=\"#h-define-the-role-before-choosing-the-title\" data-level=\"2\">Define the role before choosing the title<\/a><\/li><li><a href=\"#h-look-for-a-strong-marketing-generalist\" data-level=\"2\">Look for a strong marketing generalist<\/a><\/li><li><a href=\"#h-prioritise-commercial-thinking\" data-level=\"2\">Prioritise commercial thinking<\/a><\/li><li><a href=\"#h-consider-your-stage-of-growth\" data-level=\"2\">Consider your stage of growth<\/a><\/li><li><a href=\"#h-assess-adaptability-and-mindset\" data-level=\"2\">Assess adaptability and mindset<\/a><\/li><li><a href=\"#h-create-a-realistic-onboarding-plan\" data-level=\"2\">Create a realistic onboarding plan<\/a><\/li><li><a href=\"#h-think-beyond-the-first-hire\" data-level=\"2\">Think beyond the first hire<\/a><\/li><li><a href=\"#h-how-we-can-help\" data-level=\"2\">How we can help<\/a><\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group single-post__share-desktop is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-medium-screen block-visibility-hide-small-screen\" style=\"margin-top:var(--wp--preset--spacing--x-large);padding-top:0;padding-right:var(--wp--preset--spacing--small);padding-bottom:0;padding-left:var(--wp--preset--spacing--small)\">\n<h3 id=\"h-share\" class=\"wp-block-heading is-style-eyebrow-no-border\">Share<\/h3>\n\n\n\t<ul class=\"wp-block-social-links has-normal-icon-size is-style-branded\">\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-facebook\">\n\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Ffinding-talent%2Fhiring-your-first-marketer-at-a-start-up-scale-up-or-small-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Ffinding-talent%2Fhiring-your-first-marketer-at-a-start-up-scale-up-or-small-business%2F&#038;text=Hiring%20your%20first%20marketer%20at%20a%20startup%2C%20scale-up%20or%20small%20business%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Ffinding-talent%2Fhiring-your-first-marketer-at-a-start-up-scale-up-or-small-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column toc-scope single-post__columns__column--content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-brand-1-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"h-key-insights\" class=\"wp-block-heading is-style-eyebrow-no-border\">Key insights<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with business goals:<\/strong> Define what marketing needs to achieve before hiring<\/li>\n\n\n\n<li><strong>Hire for skills, not titles:<\/strong> Focus on capability rather than seniority<\/li>\n\n\n\n<li><strong>Choose versatility:<\/strong> A marketing generalist is often the best first hire<\/li>\n\n\n\n<li><strong>Prioritise results:<\/strong> Look for marketers with proven commercial impact<\/li>\n\n\n\n<li><strong>Hire for growth:<\/strong> Select talent that can evolve with your business and future team structure<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For many startups, scale-ups and small businesses across the <a href=\"https:\/\/www.cartermurray.com\/resources\/regional-focus\/middle-east\/\" data-type=\"page\" data-id=\"50168\">Middle East<\/a>, hiring your first marketer is a major milestone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right hire can help generate leads, strengthen your brand, support <a href=\"https:\/\/www.cartermurray.com\/sales-recruitment\/\" data-type=\"page\" data-id=\"52185\">your sales team<\/a> and create a foundation for sustainable growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the first marketing hire is often one of the most misunderstood recruitment decisions. Many founders and hiring managers expect one individual to manage <a href=\"https:\/\/www.cartermurray.com\/marketing-recruitment\/\" data-type=\"link\" data-id=\"https:\/\/www.cartermurray.com\/marketing-recruitment\/\">all areas of marketing<\/a> all at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While versatility is important, successful hiring starts with understanding what your business needs most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s how to hire your first marketer in a startup, scale-up or small business.<\/p>\n\n\n\n<h2 id=\"h-start-with-your-business-goals\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-05fdd807a0fb43896997824d83d8c1f3\">Start with your business goals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before creating a job description, define what success looks like. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you need more lead generation?<\/li>\n\n\n\n<li>Are you looking to increase brand awareness in the UAE or wider Middle East?<\/li>\n\n\n\n<li>Are you preparing for a go-to-market initiative or product launch?<\/li>\n\n\n\n<li>Do you need stronger support for your sales team?<\/li>\n\n\n\n<li>Are you looking to improve customer acquisition?<\/li>\n\n\n\n<li>Do you need clearer messaging around your products or services?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The answers will determine the type of marketing professional you need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a technology startup focused on growth marketing may require someone with strong performance marketing and PPC expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A business launching a new service may benefit from a marketer who can develop positioning, messaging and go-to-market plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than hiring based on title alone, focus on the outcomes you want marketing to achieve.<\/p>\n\n\n\n<h2 id=\"h-define-the-role-before-choosing-the-title\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-46819ef403298ae2cf05d5ecc04e044c\">Define the role before choosing the title<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest mistakes businesses make is focusing on job titles rather than responsibilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your stage of growth, your first marketing hire could be a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cartermurray.com\/career-advice\/what-does-a-marketing-manager-do\/\" data-type=\"post\" data-id=\"53931\">Marketing Manager<\/a><\/li>\n\n\n\n<li>Growth Marketing Manager<\/li>\n\n\n\n<li>Product Marketing Manager<\/li>\n\n\n\n<li>Digital Marketing Specialist<\/li>\n\n\n\n<li>Head of Marketing<\/li>\n\n\n\n<li>VP of Marketing<\/li>\n\n\n\n<li><a href=\"https:\/\/www.cartermurray.com\/talent\/the-rise-of-the-fractional-chief-marketing-officer\/\" data-type=\"post\" data-id=\"45904\">Fractional Chief Marketing Officer<\/a> (CMO)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Many startups assume they need a VP of Marketing or CMO from day one. But most early-stage businesses benefit more from a strong Marketing Manager who can combine strategic thinking with hands-on delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is ensuring the role aligns with your commercial objectives, marketing budget and growth ambitions.<\/p>\n\n\n\n<h2 id=\"h-look-for-a-strong-marketing-generalist\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-3b3aafb2387c8fb80bd22c6235c573bc\">Look for a strong marketing generalist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For most startups and small businesses, a marketing generalist is often the best first hire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A generalist can support multiple areas of marketing while helping the business identify where future specialist investment is required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong marketing generalist may have experience across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cartermurray.com\/digital-marketing-recruitment\/\" data-type=\"page\" data-id=\"51936\">Digital marketing<\/a><\/li>\n\n\n\n<li>Content marketing<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>PPC<\/li>\n\n\n\n<li>Copywriting<\/li>\n\n\n\n<li>Social media management<\/li>\n\n\n\n<li>Lead generation<\/li>\n\n\n\n<li>Marketing campaigns<\/li>\n\n\n\n<li>Market research<\/li>\n\n\n\n<li>Email marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This broad skillset is particularly valuable in a startup environment where priorities can change quickly and resources are often limited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not to find someone who is an expert in everything, but someone who can drive results across several functions while the business continues to grow.<\/p>\n\n\n\n<h2 id=\"h-prioritise-commercial-thinking\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-624a81db8cffeef176c25667b21887c0\">Prioritise commercial thinking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your first marketing hire should do far more than create content or manage campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best marketing professionals understand how marketing contributes directly to business performance through lead generation, customer acquisition and revenue growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During interviews, focus on outcomes rather than activities. Ask candidates to explain how they have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generated qualified leads<\/li>\n\n\n\n<li>Increased conversion rates<\/li>\n\n\n\n<li>Supported a sales team<\/li>\n\n\n\n<li>Delivered successful marketing campaigns<\/li>\n\n\n\n<li>Improved customer acquisition<\/li>\n\n\n\n<li>Contributed to growth marketing initiatives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Candidates who can clearly demonstrate commercial impact will typically provide greater value than those focused solely on marketing activity.<\/p>\n\n\n\n<h2 id=\"h-consider-your-stage-of-growth\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-4bec84ca2eb84d2857d67b00cea79669\">Consider your stage of growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The ideal first marketing hire depends on where your business sits in its growth journey.<\/p>\n\n\n\n<h3 id=\"h-early-stage-startup\" class=\"wp-block-heading\">Early-stage startup<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses still seeking product-market fit generally need someone who can test channels, gather customer insights and support go-to-market activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this stage, adaptability is often more important than deep specialisation.<\/p>\n\n\n\n<h3 id=\"h-scale-up-business\" class=\"wp-block-heading\">Scale-up business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Companies that have achieved product-market fit typically require marketers focused on demand generation, growth marketing, performance marketing and customer acquisition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These businesses often need someone capable of scaling existing marketing strategies and creating repeatable growth processes.<\/p>\n\n\n\n<h3 id=\"h-small-and-established-business\" class=\"wp-block-heading\">Small and established business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More mature organisations may benefit from an experienced Marketing Manager or senior-level marketer who can introduce structure, improve performance and coordinate marketing campaigns across multiple channels.<\/p>\n\n\n\n<h2 id=\"h-assess-adaptability-and-mindset\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-9d1e5b407cde3dba690726e1c595721e\">Assess adaptability and mindset<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hiring for attitude is just as important as hiring for technical expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In many startups and scale-ups, marketers are required to work closely with founders, commercial leaders and the sales team while building processes from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look for candidates who demonstrate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adaptability<\/li>\n\n\n\n<li>Commercial awareness<\/li>\n\n\n\n<li>Curiosity<\/li>\n\n\n\n<li>Problem-solving ability<\/li>\n\n\n\n<li>Strong communication skills<\/li>\n\n\n\n<li>Self-motivation<\/li>\n\n\n\n<li>Data-driven decision-making<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Candidates with experience in startups, growth businesses or entrepreneurial environments are often better equipped to succeed in fast-paced organisations.<\/p>\n\n\n\n<h2 id=\"h-create-a-realistic-onboarding-plan\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-18ce7c8930e2e21a5a80b226bb5e5078\">Create a realistic onboarding plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even the strongest marketing hire can struggle without clear direction. Before your new joiner starts, ensure they understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business objectives<\/li>\n\n\n\n<li>Customer personas<\/li>\n\n\n\n<li>Competitive landscape<\/li>\n\n\n\n<li>Existing marketing strategies<\/li>\n\n\n\n<li>Key performance indicators<\/li>\n\n\n\n<li>Marketing budget<\/li>\n\n\n\n<li>Sales processes<\/li>\n\n\n\n<li>Revenue targets<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A structured onboarding process helps marketers understand priorities quickly and begin delivering results sooner.<\/p>\n\n\n\n<h2 id=\"h-think-beyond-the-first-hire\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-000a2fa92d64e4ad689aaa2e491b0d99\">Think beyond the first hire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While your immediate focus may be hiring your first marketer, it is important to consider how your marketing team may evolve in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the business grows, you may eventually need specialists covering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital marketing<\/li>\n\n\n\n<li>Content marketing<\/li>\n\n\n\n<li>Product marketing<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Performance marketing<\/li>\n\n\n\n<li>Demand generation<\/li>\n\n\n\n<li>Marketing automation<\/li>\n\n\n\n<li>Analytics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your first hire should be capable of supporting current priorities while helping shape future marketing strategies and team growth.<\/p>\n\n\n\n<h2 id=\"h-how-we-can-help\" class=\"wp-block-heading has-brand-1-color has-text-color has-link-color wp-elements-492107e59943b0afcede5cecf197a29f\">How we can help<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Carter Murray, we help startups, scale-ups and growing businesses across the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Middle_East\" data-type=\"link\" data-id=\"https:\/\/en.wikipedia.org\/wiki\/Middle_East\">Middle East<\/a> identify and attract marketing professionals who align with their commercial objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our specialist consultants can provide <a href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/\" data-type=\"page\" data-id=\"644\">market insight<\/a>, <a href=\"https:\/\/www.cartermurray.com\/resources\/market-insight\/salary-guides\/\" data-type=\"page\" data-id=\"696\">salary guidance<\/a> and access to high-calibre talent across the UAE and wider Middle East.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch to discuss your hiring needs and how we can help you secure the marketing talent needed to support your growth ambitions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column single-post__columns__column--related is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-people is-style-v2\" id=\"block_e4f02d8074bfaa1fa1a7a3f4538ff4d0\" data-total=\"1\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-people__button button wp-block-button__link eyebrow-group__link\" href=\"#\"><\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-446 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-banking-and-financial-services hd_person_sector-government-and-non-profit hd_person_sector-professional-services hd_person_seniority-senior-consultant hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-interim hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-uae\" id=\"block_e4f02d8074bfaa1fa1a7a3f4538ff4d0-person-446\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/charlotte-hamlet\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-300x300.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-1022x1024.jpg 1022w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-150x150.jpg 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-768x768.jpg 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-1533x1536.jpg 1533w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-2043x2048.jpg 2043w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-2048x2048.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2016\/01\/Charlotte-Hamlet-1024x1024.jpg 1024w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/charlotte-hamlet\/\">Charlotte Jones<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/charlotte-hamlet\/\">Senior Consultant<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UAE<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:charlottehamlet@cartermurray.com\">charlottehamlet@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+97144487777\">+971 4 448 7777<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/charlotte-hamlet\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group single-post__share-mobile is-layout-constrained wp-container-core-group-is-layout-d7a70935 wp-block-group-is-layout-constrained block-visibility-hide-large-screen\" 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1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on Facebook<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-x\">\n\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Ffinding-talent%2Fhiring-your-first-marketer-at-a-start-up-scale-up-or-small-business%2F&#038;text=Hiring%20your%20first%20marketer%20at%20a%20startup%2C%20scale-up%20or%20small%20business%C2%A0\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.332h-2.387l-4.745-6.801Z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on X<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"wp-block-social-links__item wp-social-link wp-social-link-linkedin\">\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.cartermurray.com%2Fde%2Ftalent%2Ffinding-talent%2Fhiring-your-first-marketer-at-a-start-up-scale-up-or-small-business%2F\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7 3H4.3A1.3 1.3 0 003 4.3v15.4A1.3 1.3 0 004.3 21h15.4a1.3 1.3 0 001.3-1.3V4.3A1.3 1.3 0 0019.7 3zM8.339 18.338H5.667v-8.59h2.672v8.59zM7.004 8.574a1.548 1.548 0 11-.002-3.096 1.548 1.548 0 01.002 3.096zm11.335 9.764H15.67v-4.177c0-.996-.017-2.277-1.387-2.277-1.389 0-1.601 1.086-1.601 2.206v4.248h-2.667v-8.59h2.559v1.174h.037c.356-.675 1.227-1.387 2.526-1.387 2.703 0 3.203 1.779 3.203 4.092v4.711z\"\/><\/svg>\t\t\t\t\t<span class=\"wp-block-social-links__item-label screen-reader-text\">Share on LinkedIn<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_badacd8233e57bf9ecebce951637ed15\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">More hiring resources<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-30945 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-marketing category-middle-east category-talent hd_author-charlotte-jones\" id=\"block_badacd8233e57bf9ecebce951637ed15-job-30945\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/finding-talent\/hiring-your-first-marketer-at-a-start-up-scale-up-or-small-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Hiring your first marketer at a startup, scale-up or small business\u00a0<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">September 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For many startups, scale-ups and small businesses across the Middle East, hiring your first marketer is a major milestone. The right hire can help generate leads, strengthen your brand, support your sales team and create a foundation for sustainable growth. But the first marketing hire is often one of the most [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55943 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-talent category-us hd_author-michael-ondocin\" id=\"block_badacd8233e57bf9ecebce951637ed15-job-55943\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/when-to-hire-a-fractional-chief-marketing-officer-in-a-private-equity-backed-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/GettyImages-2219300792-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">When to hire a fractional Chief Marketing Officer in a private equity-backed business<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">August 21, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights In the US private equity market, growth expectations are high, timelines are compressed and leadership teams are expected to deliver measurable results quickly. Whether the goal is expanding into new states, launching new products or preparing for a future exit, marketing can play a critical role in driving value creation. But [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55946 post type-post status-publish format-standard has-post-thumbnail hentry category-sales category-talent category-us hd_author-zuzana-loderova\" id=\"block_badacd8233e57bf9ecebce951637ed15-job-55946\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/the-benefits-of-using-contract-sales-talent-when-expanding-into-new-markets\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Group-gathering-around-table-two-shaking-hands_GettyImages-1438213571-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Group-gathering-around-table-two-shaking-hands_GettyImages-1438213571-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Group-gathering-around-table-two-shaking-hands_GettyImages-1438213571-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Group-gathering-around-table-two-shaking-hands_GettyImages-1438213571-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/08\/Detail_Group-gathering-around-table-two-shaking-hands_GettyImages-1438213571-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">The benefits of using contract sales talent when expanding into new markets<\/h4>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">August 21, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share For organizations focused on business growth, expanding into new markets can unlock significant revenue opportunities. But entering a new territory, customer segment or region often brings uncertainty around market demand, hiring requirements and the resources needed to build a successful sales team. Rather than committing to permanent headcount from day one, many organizations [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contents Share Key insights For many startups, scale-ups and small businesses across the Middle East, hiring your first marketer is a major milestone. The right hire can help generate leads, strengthen your brand, support your sales team and create a foundation for sustainable growth. But the first marketing hire is often one of the most [&hellip;]<\/p>\n","protected":false},"author":190,"featured_media":56033,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[29,14,350,28],"tags":[],"hd_author":[460],"class_list":["post-30945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finding-talent","category-marketing","category-middle-east","category-talent","hd_author-charlotte-jones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hiring your first marketer at a startup, scale-up or small business\u00a0 | Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/talent\/finding-talent\/hiring-your-first-marketer-at-a-start-up-scale-up-or-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiring your first marketer at a startup, scale-up or small business\u00a0\" \/>\n<meta property=\"og:description\" content=\"Contents Share Key insights For many startups, scale-ups and small businesses across the Middle East, hiring your first marketer is a major milestone. The right hire can help generate leads, strengthen your brand, support your sales team and create a foundation for sustainable growth. 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