{"id":30889,"date":"2023-11-08T09:47:01","date_gmt":"2023-11-08T09:47:01","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=30889"},"modified":"2025-07-16T15:30:00","modified_gmt":"2025-07-16T15:30:00","slug":"sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/","title":{"rendered":"Sales trends from 2023: how to adapt to the modern sales play"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>At <a href=\"http:\/\/www.cartermurray.com\">Carter Murray<\/a>, our role is to connect businesses and sales leaders with the right sales professionals \u2013 whether you\u2019re a start-up, scale-up or established global brand.<\/p>\n\n\n\n<p>Working with a vast network gives us unique insight into what\u2019s happening in recruitment across today\u2019s global sales markets.<\/p>\n\n\n\n<p>We\u2019ve also gathered global data to explore the sales and recruitment trends we\u2019ve seen throughout 2023, covering everything from skills and technologies, how they impact your business, and what recruitment strategies you can build to attract and retain the best people.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Globally, there\u2019s a 35% yearly turnover in sales teams<\/li>\n\n\n\n<li>There\u2019s been a 38% increase in data and analytics skills over the last year<\/li>\n\n\n\n<li>58% of CMOs lack in-house resources to meet strategic goals<\/li>\n\n\n\n<li>52% of sales people want at least 50% remote work<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sales-leaders-are-embracing-new-skills-and-new-technologies\">Sales leaders are embracing new skills and new technologies<\/h2>\n\n\n\n<p>Over the past few years, an unprecedented number of emerging trends made their way into sales. From the rise of generative AI to the increasing importance of creative selling, the stand-out performers in today\u2019s market must possess a wide range of skills.<\/p>\n\n\n\n<p>Most industries had adopted a more sophisticated, solution-focused approach to selling, and the pandemic fundamentally altered the relationship between businesses and their target consumers. Consumers now demand bespoke solutions and the ability to demonstrate a sophisticated understanding of their needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-multi-channel-approach\">A multi-channel approach<\/h2>\n\n\n\n<p>As customers now use multiple channels to gather information before making purchasing decisions, sales teams must be agile enough to deliver a multi-channel experience. Sales teams may have a wealth of new tools at their disposal to help them navigate customer insights, task delegation and content generation, but traditional skills are still critical.<\/p>\n\n\n\n<p>Interpersonal communication, problem-solving and customer obsession are critical for sales leaders as they and their teams find the balance between new technologies and traditional relationship management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hybrid-skills-needed-for-the-modern-sales-professional\">Hybrid skills needed for the modern sales professional<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emphasis on digital skills \u2013 such as data analysis, social media marketing and search engine optimisation (SEO)<\/li>\n\n\n\n<li>Critical thinking and problem solving<\/li>\n\n\n\n<li>Personalisation and customer experience<\/li>\n\n\n\n<li>Product knowledge<\/li>\n\n\n\n<li>Automation and AI<br>Sales process management<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-on-your-business\">The impact on your business<\/h2>\n\n\n\n<p>What do these shifts mean for sales leaders? How can they ensure their teams have the right blend of skills to succeed in today\u2019s market? The challenge is not only to acquire the right talent but to ensure your retention strategies are fit for purpose. In 2022, there was a 35% average attrition rate for sales teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-ai\">The impact of AI<\/h2>\n\n\n\n<p>Sales teams are increasingly turning to AI to generate content for sales pitches, with the rise of programmes such as ChatGPT. But whilst there may be some time-saving advantages, tech leaders have warned that these tools are not yet reliable and failure to understand their limitations could lead to costly errors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-skills-on-the-rise-and-on-the-move\">Skills on the rise\u2026and on the move<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>27% of sales professionals with natural language processing experience changed jobs in the past 12 months<\/li>\n\n\n\n<li>21% of sales professionals with data and analytics experience changed jobs in the past 12 months<\/li>\n\n\n\n<li>22% of experienced sales professionals with CRM experience changed jobs in the past 12 months<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tools-for-multi-channel-selling\">Tools for multi-channel selling<\/h2>\n\n\n\n<p>Sales professionals must be adept in managing a wide range of tools and technologies effectively, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer relationship management (CRM) systems<\/li>\n\n\n\n<li>Sales enablement tools<\/li>\n\n\n\n<li>Analytics and business intelligence tools<\/li>\n\n\n\n<li>Collaboration tools<\/li>\n\n\n\n<li>Automation tools<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-potential-strategies-from-a-recruitment-perspective\">Potential strategies from a recruitment perspective<\/h2>\n\n\n\n<p>To succeed, sales teams must possess a blend of skills and knowledge, plus the ability to adapt to the increasing pace of change. But sales leaders can deploy various strategies to ensure they have the right talent in place.<\/p>\n\n\n\n<p>According to our research, most recruiting professionals still believe it will be a candidate-driven market over the next five years. Designing attraction and retention strategies with the right incentives will make all the difference.<\/p>\n\n\n\n<p>For example, a 2022 survey from <a href=\"https:\/\/www.talentlms.com\/research\/employee-financial-wellness-research\">TalentLMS<\/a> found financial wellness benefits are growing in popularity. 68% of employees said they are more likely to stay longer at their current job if their employer offers financial wellness benefits.<\/p>\n\n\n\n<p>We\u2019d be happy to discuss potential strategies with you in detail \u2013 from timing to assessments and skills-based recruitment \u2013 and anything else around these sales trends from 2023.<\/p>\n\n\n\n<p>You can also learn more about our global recruitment services where we can work with you to co-create <a href=\"https:\/\/www.thesrgroup.com\/global-recruitment-solutions\/\">a seamless, global solution to support your hiring and talent needs<\/a>.<\/p>\n\n\n\n<p>Complete our form to find out more:<\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"26669168\",\n    formId: \"8abce0cb-4d92-4583-bd95-b34eeff1be7d\"\n  });\n<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_765e191306d8d4c5bea0d4655400bd91\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-45834 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_sector-banking-und-financial-services hd_person_sector-commerce-und-industry hd_person_sector-professional-services-de hd_person_seniority-executive-director hd_person_specialism-business-development hd_person_specialism-communications hd_person_specialism-digital-marketing hd_person_specialism-interim hd_person_specialism-marketing hd_person_specialism-sales hd_person_location-australien hd_person_location-irland hd_person_location-singapur\" id=\"block_765e191306d8d4c5bea0d4655400bd91-person-45834\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/pearce-doorley\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/01\/Pearce-Doorley-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/01\/Pearce-Doorley-300x300.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/01\/Pearce-Doorley-150x150.jpg 150w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/01\/Pearce-Doorley-768x768.jpg 768w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2019\/01\/Pearce-Doorley.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/pearce-doorley\/\">Pearce Doorley<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.cartermurray.com\/de\/consultants\/pearce-doorley\/\">Executive Director | Head of Ireland<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">Australien, Irland, Singapur<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:pearcedoorley@cartermurray.com\">pearcedoorley@cartermurray.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+353874764996\">+353 874 764 996<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/pearcedoorley\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced is-template- alignwide\" id=\"block_669c1c4340f9992564693adc2f258694\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-55477 job_listing type-job_listing status-publish hentry\" id=\"block_669c1c4340f9992564693adc2f258694-job-55477\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/client-relationship-manager-tech-55477\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Client Relationship Manager- Tech<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Do you have experience within Client Relationship\/Development looking for a new role within a collaborative global law firm? This Client Relationship Manager role will focus on leading the key client account activities for their leading tech group, with ownership of a number of high quality clients. The Client Relationship Manager will work with a collaborative [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 12 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55476 job_listing type-job_listing status-publish hentry\" id=\"block_669c1c4340f9992564693adc2f258694-job-55476\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/pitch-manager-55476\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Pitch Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Are you a proposals\/pitch professional looking for an opportunity in a collaborative and highly regarded business development team in a leading global law firm? This Pitch Manager role will work in a supportive Business Development function that works across firm wide practices and projects. This Pitch Manager role will develop relationships with senior stakeholders across [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 12 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55473 job_listing type-job_listing status-publish hentry\" id=\"block_669c1c4340f9992564693adc2f258694-job-55473\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-finance-55473\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager- Finance<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Business Development Manager role sits in a leading global law firm and you will work on building out a client and opportunity spotting focus for the overall Debt Finance team. You will work with a strong global network of Business Development professionals to shape and execute the BD strategy for the Debt Finance team. [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 12 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55470 job_listing type-job_listing status-publish hentry\" id=\"block_669c1c4340f9992564693adc2f258694-job-55470\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/business-development-manager-disputes-55470\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Business Development Manager- Disputes<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Business Development Manager- Disputes role sits in a leading global law firm and you will work on building out a client and opportunity spotting focus for the overall Disputes function. You will work with a strong global network of Business Development professionals to shape and execute the global disputes BD strategy. The Business Development [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 12 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-55450 job_listing type-job_listing status-publish hentry\" id=\"block_669c1c4340f9992564693adc2f258694-job-55450\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/job\/senior-bd-manager-litigation-55450\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior BD Manager- Litigation<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This Senior Business Development Manager- Litigation role sits in a leading collaborative law firm and you will work with a truly connected BD team to lead on the overall BD and marketing initiatives of this high quality litigation department. You will work with a strong BD leadership team to shape and execute the BD strategy [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<!-- Global Other Banner -->\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-227242730727\"\n  style=\"max-width:100%; max-height:100%; width:260px;height:600px\" data-hubspot-wrapper-cta-id=\"227242730727\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJVAFDbw8Hvq7zInhAkBfVOvkC9tYFyXRWL2qENwpg2MbQUd8Yu8lpvo4N47xWVBNuGcrQ6QMWE6QYGQxJeDWpW%2BsNbpedUPdcPDUvdhh8%2FTdIzhPcqU3Z1M5kJ5p9AGsLdJQ%2FkdTHzDF1t7F6ry%2FkrBcpDzUcSvetmFqHCC5WnEymDcDljO2603iWz&#038;webInteractiveContentId=227242730727&#038;portalId=26669168\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Carter Murray_Web banner_260px X 600px\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26669168\/interactive-227242730727.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_f8639bf87166f8f86d91d64a344f27f5\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"www.cartermurray.com\/resources\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-40461 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-germany category-sales category-talent hd_author-pearce-doorley\" id=\"block_f8639bf87166f8f86d91d64a344f27f5-job-40461\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/regional-focus\/germany\/hiring-your-first-sales-professional-in-germany\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Hiring your first sales professional in Germany\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 22, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Expanding into the German market is a major milestone for any business pursuing international sales growth. As the largest economy in Europe, Germany offers scale, stability and access to highly sophisticated buyers. But hiring your first sales professional in this market requires a tailored approach. From understanding local expectations to structuring an effective [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55303 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-management-advice category-talent category-uk tag-marketing hd_author-muksheeda-boodhooa\" id=\"block_f8639bf87166f8f86d91d64a344f27f5-job-55303\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/how-to-improve-your-recruitment-process-for-marketing-and-communications-talent\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-300x225.png\" class=\"card__image\" alt=\"Man in blue jumper and glasses chats to a colleague\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-300x225.png 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/01\/offset-image-4-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How to improve your recruitment process for marketing and communications talent<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 16, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Many\u00a0financial services\u00a0employers assume hiring challenges are caused by a shortage of\u00a0marketing talent.\u00a0In reality, recruitment\u00a0processes are often a major part of the problem.\u00a0\u00a0While\u00a0there\u2019s\u00a0no\u00a0shortage of professionals in the market, the strongest candidates typically have multiple options. Long processes, unrealistic\u00a0expectations\u00a0and poor candidate experiences can quickly cause businesses to lose talent to competitors.\u00a0\u00a0Improving your recruitment [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-55301 post type-post status-publish format-standard has-post-thumbnail hentry category-management-advice category-marketing category-talent category-us tag-marketing hd_author-michael-ondocin\" id=\"block_f8639bf87166f8f86d91d64a344f27f5-job-55301\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/how-us-businesses-can-successfully-bring-marketing-teams-in-house\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2-300x225.jpg\" class=\"card__image\" alt=\"Startup meeting, senior man and laptop for ideas, planning or strategy for company vision. Business leader, teamwork and diversity with computer at workshop, proposal and report at group negotiation\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2026\/03\/Detail_Engaged-group-discussion_iStock-1477074718_2-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How US businesses can successfully bring marketing teams in-house<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 16, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Over the past decade, many US businesses have shifted marketing capabilities from external partners into internal teams.&nbsp;&nbsp; As\u00a0organizations invest more heavily in\u00a0marketing recruitment, they are increasingly looking to build internal capability that can support long-term growth, strengthen brand\u00a0ownership\u00a0and improve commercial outcomes.\u00a0\u00a0For some organizations, this means building a fully in-house marketing team. [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At Carter Murray, our role is to connect businesses and sales leaders with the right sales professionals \u2013 whether you\u2019re a start-up, scale-up or established global brand. Working with a vast network gives us unique insight into what\u2019s happening in recruitment across today\u2019s global sales markets. We\u2019ve also gathered global data to explore the sales [&hellip;]<\/p>\n","protected":false},"author":178,"featured_media":30898,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[253,28],"tags":[],"hd_author":[],"class_list":["post-30889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-and-business-development","category-talent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales trends from 2023: how to adapt to the modern sales play - Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales trends from 2023: how to adapt to the modern sales play\" \/>\n<meta property=\"og:description\" content=\"At Carter Murray, our role is to connect businesses and sales leaders with the right sales professionals \u2013 whether you\u2019re a start-up, scale-up or established global brand. Working with a vast network gives us unique insight into what\u2019s happening in recruitment across today\u2019s global sales markets. We\u2019ve also gathered global data to explore the sales [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-08T09:47:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-16T15:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/iStock-1178672464-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"7952\" \/>\n\t<meta property=\"og:image:height\" content=\"5304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pearce Doorley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pearce Doorley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/\"},\"author\":{\"name\":\"Pearce Doorley\",\"@id\":\"https:\/\/www.cartermurray.com\/#\/schema\/person\/78cd7a8a4651443baa925242f1fe7893\"},\"headline\":\"Sales trends from 2023: how to adapt to the modern sales play\",\"datePublished\":\"2023-11-08T09:47:01+00:00\",\"dateModified\":\"2025-07-16T15:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/\"},\"wordCount\":734,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cartermurray.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/iStock-1178672464-1.jpg\",\"articleSection\":[\"Business Development\",\"Talent\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/\",\"url\":\"https:\/\/www.cartermurray.com\/talent\/sales-trends-from-2023-how-to-adapt-to-the-modern-sales-play\/\",\"name\":\"Sales trends from 2023: how to adapt to the modern sales play - 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