{"id":26785,"date":"2023-07-25T15:54:00","date_gmt":"2023-07-25T15:54:00","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=26785"},"modified":"2026-04-27T16:05:23","modified_gmt":"2026-04-27T16:05:23","slug":"how-expert-freelancers-help-businesses-navigate-the-challenges-of-marketing","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/market-insight\/how-expert-freelancers-help-businesses-navigate-the-challenges-of-marketing\/","title":{"rendered":"How expert freelancers help businesses navigate the challenges of marketing"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" id=\"h-more-demand-for-freelancers-in-germany\">More demand for freelancers in Germany<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A 2023 study by Freelancer reveals <a href=\"https:\/\/www.freelancermap.com\/market-study\">Germany as a top-ten country globally<\/a> when it comes to freelancing. This is partly because the younger workforce prefers independence and flexibility over traditional offices and working hours. It\u2019s no surprise that SIA predicts <a href=\"https:\/\/www2.staffingindustry.com\/eng\/Webinars\/Global-Buyer-Webinars\/Archived-Webinars\/How-to-Successfully-Manage-a-Thriving-Freelance-Workforce\">over 50% of the world\u2019s employees will be freelancers by 2027<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a major challenge for businesses in Germany to keep up with rapid development across all key areas of marketing \u2013 including digitisation, communication and sales. The rise in virtual channels, marketing innovation and evolving customer expectations all place pressure on these companies to adapt quickly. This can often be supported and resolved by interim marketing professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We offer the perfect recruitment solution by connecting these interim experts with the right business, supporting their marketing strategies and gaining an advantage over competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does Carter Murray help businesses find and recruit interim marketing professionals?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interim contracts are appealing for both businesses and professionals for many reasons. For employers, interim contracts can support their marketing objectives and strategies quickly and effectively. They also provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expertise and knowledge: marketing freelancers can offer specialised skills that might not exist on the company\u2019s marketing team. Some skills are only required for certain projects, so a freelancer can save the company any time and money involved in upskilling that team with skills they won\u2019t necessarily need.<\/li>\n\n\n\n<li>Productivity: Freelancers are incredibly productive according to Freelancer\u2019s survey, where respondents said they spend <a href=\"https:\/\/www.freelancermap.com\/market-study\">82% of their time on productive tasks<\/a>. Interim professionals can support a team by covering an employee\u2019s temporary leave, filling that space to avoid progress bottlenecks<\/li>\n\n\n\n<li>Reduced costs: freelancers are employed on a short-term contract which can range from weeks to months or even years, but they rarely cost the same as permanent employees. For example, they don\u2019t necessarily receive the same benefits or bonuses and they might not need office space. According to Freelancer, <a href=\"https:\/\/www.freelancermap.com\/market-study\">just 3% prefer to work in the office full time<\/a> while 64% prefer to work remotely and 33% like a hybrid model<\/li>\n\n\n\n<li>More time: finding and recruiting a permanent team member can be time-consuming when considering notice periods, processes and other factors. Interim professionals are able to fill that gap while an employer can take the necessary amount of time to <a href=\"https:\/\/www.cartermurray.com\/our-services\/#permanent-recruitment\">find the right permanent employee<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How do professionals benefit from interim jobs?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For marketing professionals, there are many tempting elements to interim work. According to Freelancer, <a href=\"https:\/\/www.freelancermap.com\/market-study\">the vast majority (73%) of interim professionals like their independence<\/a> \u2013 closely followed by better compensation (52%) and flexibility (51%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We know from our candidate base that appealing factors include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexibility and independence: interim marketers enjoy having the autonomy to decide which projects they accept and reject. Freelancer says <a href=\"https:\/\/www.freelancermap.com\/market-study\">77% will reject a project<\/a> if they don\u2019t believe they\u2019re being offered what they\u2019re worth. Their hours can also be adjusted according to their demand<\/li>\n\n\n\n<li>Development of skills, knowledge and experience: many interim professionals prefer to go from contract to contract, which helps them absorb different skills in each role. They frequently meet new people and gain adaptability by quickly familiarising themselves with different projects and topics<\/li>\n\n\n\n<li>Compensation: according to Freelancer\u2019s survey, <a href=\"https:\/\/www.freelancermap.com\/market-study\">a significant majority (73%) of respondents are satisfied with their compensation<\/a>. Interim salaries can be very attractive. As the market\u2019s demand for their speed and skills increases, they can negotiate based on their value and worth to the company<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How can Carter Murray help businesses and interim professionals?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a recruitment agency, we have unique insight into the marketing, digital and sales market in Germany, which helps us understand the requirements of our customers \u2013 whether they\u2019re employers or professionals. We can communicate at eye-level by appreciating what you do and what you need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our recruitment team proactively builds our candidate network and often interviews freelancers before a candidate enquiry. This enables us to find out exactly what the freelancers are looking for, where their core competencies lie and what\u2019s important to them for a project<\/li>\n\n\n\n<li>We consistently observe the changes, trends and issues in the market and discuss these regularly with the reputable experts. This enables us to help businesses navigate short and long-term challenges across marketing, digital and sales<\/li>\n\n\n\n<li>Our professional advice helps businesses prioritise what\u2019s necessary to successfully deliver their projects<\/li>\n\n\n\n<li>We can also offer administrative handling of freelancers to relieve employers and allow them to focus on their priorities<\/li>\n\n\n\n<li>Our network of exciting businesses and exceptional talent is always growing. This helps us deliver a fast response when filling vacancies quickly with the right candidates for the job<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For us every freelancer is a client, too. They are just as important to us as the companies that mandate us. We can support these professionals with advice and guidance around their career progression, such as interview preparation, CV support and company insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To discuss your interim hiring needs or career, please get in touch with me directly at <a href=\"mailto:sebastianfriedrich@cartermurray.com\">sebastianfriedrich@cartermurray.com<\/a> or complete our form below:<\/p>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"26669168\",\n    formId: \"8abce0cb-4d92-4583-bd95-b34eeff1be7d\"\n  });\n<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<!-- Global Other Banner -->\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-227242730727\"\n  style=\"max-width:100%; max-height:100%; width:260px;height:600px\" data-hubspot-wrapper-cta-id=\"227242730727\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJVAFDbw8Hvq7zInhAkBfVOvkC9tYFyXRWL2qENwpg2MbQUd8Yu8lpvo4N47xWVBNuGcrQ6QMWE6QYGQxJeDWpW%2BsNbpedUPdcPDUvdhh8%2FTdIzhPcqU3Z1M5kJ5p9AGsLdJQ%2FkdTHzDF1t7F6ry%2FkrBcpDzUcSvetmFqHCC5WnEymDcDljO2603iWz&#038;webInteractiveContentId=227242730727&#038;portalId=26669168\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Carter Murray_Web banner_260px X 600px\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26669168\/interactive-227242730727.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_9b5e114db9c54454e77e9b808a872a7b\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.cartermurray.com\/resources\/regional-focus\/germany\/\">See all<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-40461 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-deutschland category-sales category-hiring-advice hd_author-pearce-doorley\" id=\"block_9b5e114db9c54454e77e9b808a872a7b-job-40461\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/regionaler-fokus\/deutschland\/hiring-your-first-sales-professional-in-germany\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Detail_Engaged-group-discussion_shutterstock_2187981801-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Hiring your first sales professional in Germany\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juni 22, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Expanding into the German market is a major milestone for any business pursuing international sales growth. As the largest economy in Europe, Germany offers scale, stability and access to highly sophisticated buyers. But hiring your first sales professional in this market requires a tailored approach. From understanding local expectations to structuring an effective [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-50036 post type-post status-publish format-standard has-post-thumbnail hentry category-germany category-market-insight category-talent hd_author-wendy-gray\" id=\"block_9b5e114db9c54454e77e9b808a872a7b-job-50036\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/regional-focus\/germany\/how-european-businesses-are-losing-time-money-and-talent-trying-to-hire-alone\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Detail_Two-people-in-discussion_iStock-1034365384_compressed-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Detail_Two-people-in-discussion_iStock-1034365384_compressed-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Detail_Two-people-in-discussion_iStock-1034365384_compressed-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/07\/Detail_Two-people-in-discussion_iStock-1034365384_compressed-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How European businesses are losing time, money and talent trying to hire alone<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 15, 2025<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Hiring the right talent quickly is imperative. Yet across Europe, many businesses are still relying on outdated, manual recruitment processes that slow them down and cost more than they realise. Interview scheduling is draining time and resources Coordinating interviews may seem like a minor task, but it\u2019s one of the most time-consuming parts of the [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-45416 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-career-progression category-cv-and-interview-tips category-germany category-regional-focus\" id=\"block_9b5e114db9c54454e77e9b808a872a7b-job-45416\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/how-to-ask-about-compensation-and-bonuses-in-germany-as-a-sales-candidate\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/01\/iStock-1410004515-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/01\/iStock-1410004515-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/01\/iStock-1410004515-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/01\/iStock-1410004515-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/01\/iStock-1410004515-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How to ask about compensation and bonuses in Germany as a sales candidate\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Januar 31, 2025<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">When considering a new sales job in Germany, you need to fully understand how compensation and bonuses work and what they look like at your potential new company. The German job market is competitive, and salary expectations can vary depending on the sector, company size and your level of experience.&nbsp; While negotiating your salary and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>More demand for freelancers in Germany A 2023 study by Freelancer reveals Germany as a top-ten country globally when it comes to freelancing. This is partly because the younger workforce prefers independence and flexibility over traditional offices and working hours. It\u2019s no surprise that SIA predicts over 50% of the world\u2019s employees will be freelancers [&hellip;]<\/p>\n","protected":false},"author":497,"featured_media":26786,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[24,33,13,28],"tags":[],"hd_author":[468],"class_list":["post-26785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-germany","category-market-insight","category-talent","hd_author-sebastianfriedrich"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How freelancers help businesses navigate marketing challenges | Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/how-expert-freelancers-help-businesses-navigate-the-challenges-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How expert freelancers help businesses navigate the challenges of marketing\" \/>\n<meta property=\"og:description\" content=\"More demand for freelancers in Germany A 2023 study by Freelancer reveals Germany as a top-ten country globally when it comes to freelancing. This is partly because the younger workforce prefers independence and flexibility over traditional offices and working hours. It\u2019s no surprise that SIA predicts over 50% of the world\u2019s employees will be freelancers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/market-insight\/how-expert-freelancers-help-businesses-navigate-the-challenges-of-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T15:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T16:05:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/07\/iStock-1280100149-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sebastianfriedrich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sebastianfriedrich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/how-expert-freelancers-help-businesses-navigate-the-challenges-of-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/how-expert-freelancers-help-businesses-navigate-the-challenges-of-marketing\\\/\"},\"author\":{\"name\":\"sebastianfriedrich\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/person\\\/c8094cb3c4333b7563d4baaee0c74760\"},\"headline\":\"How expert freelancers help businesses navigate the challenges of 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