{"id":23453,"date":"2023-05-11T16:58:58","date_gmt":"2023-05-11T16:58:58","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=23453"},"modified":"2023-05-16T08:55:43","modified_gmt":"2023-05-16T08:55:43","slug":"marketing-salaries-and-trends-2023","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/market-insight\/market-update\/marketing-salaries-and-trends-2023\/","title":{"rendered":"Marketing salary guide and trends"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"836\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/05\/Cover.png\" alt=\"\" class=\"wp-image-23500\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/05\/Cover.png 592w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/05\/Cover-212x300.png 212w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The focus in this year\u2019s salary guide and trends is on proving the value of marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is often overlooked as a revenue generating function and can be misunderstood when it comes to return on investment (ROI) and justifying its value for a business\u2019s goals and strategies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read our full guide to delve into the main drivers for marketing professionals changing roles and compare changes in salary, bonuses and benefits across a number of sectors.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also read about the greatest challenges marketing functions face when it comes to tracking ROI, and how upskilling and recruiting could help you face those challenges when it comes to proving the value of your function.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In our recent survey, we discovered an intriguingly balanced perspective: half of respondents believe their marketing function is seen as a cost centre while the remaining 50% feel recognised as a revenue generator.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/13642239?1411336\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The economic climate is driving more scrutiny over budgets for businesses and many marketing functions will be feeling the pressure when it comes to proving their value and achieving sign-off for growing or upskilling their teams.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We all know that 2022 saw a boom in the job market as professionals chose to change employers post-pandemic but now we face economic uncertainty.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What people want from their marketing roles&nbsp;<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/13641955?1411336\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A quarter of our respondents changed roles in the last six months with just 11% staying in roles between five and ten years. We asked our respondents across all specialisms what drove them to change roles to find out why. It\u2019s no surprise that salary was the main driver. We\u2019re seeing candidates make decisions to explore new opportunities to increase their total compensation.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"alignwide wp-block-heading\">Proving the value of marketing<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">It was positive to see nearly half of our respondents track the ROI of their marketing activities. 6% are unsure if they do and 23% don\u2019t at all, but it\u2019s promising that a quarter are working on this.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/13642288?1411336\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"alignwide is-style-eyebrow wp-block-heading\" id=\"h-download-the-full-guide\">DOWNLOAD the full GUIDE<\/h2>\n\n\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_0d99f9d303e105c42ee23b89c7301d49\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/sites.thesrgroup.com\/resources\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-46729 post type-post status-publish format-standard has-post-thumbnail hentry category-career-advice category-ireland category-sales tag-sales hd_author-pearce-doorley\" id=\"block_0d99f9d303e105c42ee23b89c7301d49-job-46729\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/career-advice\/navigating-job-changes-as-a-high-earning-sales-professional-in-ireland\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/02\/iStock-1568798891-1-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/02\/iStock-1568798891-1-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/02\/iStock-1568798891-1-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2025\/02\/iStock-1568798891-1-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Navigating job changes as a high-earning sales professional in Ireland<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">September 18, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights The Irish job market for sales professionals is highly competitive, particularly for those already earning high salaries in roles such as Sales Manager, Senior Sales Manager, Head of Sales or Sales Director. While earning a high salary is a great achievement, it can also present unique challenges when trying to make [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-217 post type-post status-publish format-standard has-post-thumbnail hentry category-communications category-finding-talent category-market-insight category-talent category-uk hd_author-muksheeda-boodhooa\" id=\"block_0d99f9d303e105c42ee23b89c7301d49-job-217\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/market-insight\/communications\/unified-communications-in-a-crisis\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2020\/03\/GettyImages-2102524452-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Crisis communications: hiring the talent that protects reputation<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">September 14, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights An organisation&#8217;s reputation can take years to build and minutes to damage. From product recalls and cybersecurity breaches to regulatory investigations and leadership changes, businesses face increasing pressure to respond quickly, transparently and effectively when issues arise. In this environment, crisis communications has become a strategic priority rather than a reactive [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-30945 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-marketing category-middle-east category-talent hd_author-charlotte-jones\" id=\"block_0d99f9d303e105c42ee23b89c7301d49-job-30945\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.cartermurray.com\/de\/talent\/finding-talent\/hiring-your-first-marketer-at-a-start-up-scale-up-or-small-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-300x225.jpg 300w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-2048x1536.jpg 2048w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-1024x768.jpg 1024w, https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Detail_Diverse-group-around-table-in-interview_iStock-1138110005-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Hiring your first marketer at a startup, scale-up or small business\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">September 1, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For many startups, scale-ups and small businesses across the Middle East, hiring your first marketer is a major milestone. The right hire can help generate leads, strengthen your brand, support your sales team and create a foundation for sustainable growth. But the first marketing hire is often one of the most [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The focus in this year\u2019s salary guide and trends is on proving the value of marketing.&nbsp;&nbsp; Marketing is often overlooked as a revenue generating function and can be misunderstood when it comes to return on investment (ROI) and justifying its value for a business\u2019s goals and strategies.&nbsp; Read our full guide to delve into the [&hellip;]<\/p>\n","protected":false},"author":347,"featured_media":23482,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[17,14,32],"tags":[],"hd_author":[],"class_list":["post-23453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-update","category-marketing","category-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.5) - 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