{"id":217,"date":"2020-03-08T16:17:00","date_gmt":"2020-03-08T16:17:00","guid":{"rendered":"https:\/\/www.cartermurray.com\/?p=217"},"modified":"2022-06-19T13:55:04","modified_gmt":"2022-06-19T13:55:04","slug":"unified-communications-in-a-crisis","status":"publish","type":"post","link":"https:\/\/www.cartermurray.com\/de\/markteinblicke\/unified-communications-in-a-crisis\/","title":{"rendered":"Unified communications in a crisis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When you\u2019re recruiting a communications professional, it pays to look under the hood of their CV. While it\u2019s brilliant to see that they\u2019ve worked for notable brands and even on specific campaigns, picking apart their philosophy on communications tactics and strategy means looking for times they\u2019ve been tested.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a few months\u2019 time, that\u2019s going to mean asking one inevitable interview question: \u201cwhat was your approach during the pandemic?\u201d And at this point, the answer you\u2019re probably looking for is that they played it simple and straight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The word \u201cpandemic\u201d is the clue: this is about everyone. And, unusually, it\u2019s not just about everyone in a company, region, country or industry \u2013 it\u2019s the whole world. For communications professionals used to segmenting their audiences and tailoring messages, this creates an unusual opportunity amidst myriad challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In these early stages of a crisis, when we\u2019re still trying to work out what business as usual is going to look like for the next few months, one of the ways to keep things on track could be a more unified, open and transparent approach to messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rationale is simple: at this point, everything we can reliably communicate is as relevant to one audience as any other. Everyone is adapting day by day, and that means messaging to employees, customers, investors and other stakeholders can be a lot more standardised. Overcomplicate or finesse your messaging too \u2018cleverly\u2019 and things can go wrong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But asking that interview question in a year\u2019s time will show you other things about a communications professional \u2013 not just that they understand that value of simple, consistent, unified messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, at times like this communications has to be well-aligned with operations. Great communications people are under the skin of on-the-ground realities and their messaging is both credible, useful and reassuring as a result. Trying to spin, especially different messages to different audiences, will catch up with you \u2013 fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they know that you can\u2019t say nothing when you\u2019re in a pinch. Right now, things are changing so rapidly \u2013 and the situation is so serious \u2013 that everyone needs to be in the loop in some way. The messages must be simple and clear (the government has certainly learned that lesson) even if the situation isn\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just one example of this unified messaging \u2013 and there are lots \u2013 is Adidas. Here\u2019s an email the company sent out on 20th March<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/oliver-dev.s3.amazonaws.com\/thumbs\/500x500\/debe4b7a-e4e5-4a01-b2c8-3edffaf31ea0.jpeg\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Five sentences that are as relevant to the customer as they are the employee, the supplier or the shareholder. When the fine details are unknowable \u2013 we can\u2019t say when isolation will end, we don\u2019t know how this will change society \u2013 finding unified (and unifying) messages is not just the smart move, it\u2019s the right move.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other benefit to a more open and transparent approach is that it builds trust at a time when people are desperate to be reassured. When the messaging is consistent, positive and proactive, any of the key audiences can pick up on it and feel more confident.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There will come a time when more tailored messaging comes back to the fore. Investor relations, for example, is likely to become much more specialised once the markets find a sense of equilibrium. But right now, analysts are no more interested in finger-in-the-air earnings forecasts than customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we\u2019re all going to find that new business-as-usual in the next few weeks, the path is calm, clear, reassuring and positive communications delivered without spin. When you\u2019re recruiting communications people \u2013 now, or when things get back to some version of normality \u2013 knowing they\u2019ve been able to deliver well-aligned, unified messaging to a range of stakeholders will be a massive tick in their favour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re recruiting a communications professional, it pays to look under the hood of their CV. While it\u2019s brilliant to see that they\u2019ve worked for notable brands and even on specific campaigns, picking apart their philosophy on communications tactics and strategy means looking for times they\u2019ve been tested. In a few months\u2019 time, that\u2019s going [&hellip;]<\/p>\n","protected":false},"author":347,"featured_media":218,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[228,226],"tags":[],"hd_author":[],"class_list":["post-217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communications-de","category-markteinblicke"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unified communications in a crisis - Carter Murray<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unified communications in a crisis\" \/>\n<meta property=\"og:description\" content=\"When you\u2019re recruiting a communications professional, it pays to look under the hood of their CV. While it\u2019s brilliant to see that they\u2019ve worked for notable brands and even on specific campaigns, picking apart their philosophy on communications tactics and strategy means looking for times they\u2019ve been tested. In a few months\u2019 time, that\u2019s going [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Carter Murray\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-08T16:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-19T13:55:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/04\/east-west.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carter Murray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carter Murray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/\"},\"author\":{\"name\":\"Carter Murray\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/person\\\/8b649928ffed95f34bc6114f3b7faaad\"},\"headline\":\"Unified communications in a crisis\",\"datePublished\":\"2020-03-08T16:17:00+00:00\",\"dateModified\":\"2022-06-19T13:55:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/\"},\"wordCount\":635,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/east-west.jpg\",\"articleSection\":[\"Communications\",\"Markteinblicke\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/\",\"name\":\"Unified communications in a crisis - Carter Murray\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/east-west.jpg\",\"datePublished\":\"2020-03-08T16:17:00+00:00\",\"dateModified\":\"2022-06-19T13:55:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/east-west.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/east-west.jpg\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/market-insight\\\/communications\\\/unified-communications-in-a-crisis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cartermurray.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unified communications in a crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#website\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/\",\"name\":\"Carter Murray\",\"description\":\"Global marketing and sales search and recruitment\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cartermurray.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#organization\",\"name\":\"Carter Murray\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/CM_Opengraph-Image3-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cartermurray.com\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/05\\\/CM_Opengraph-Image3-scaled.jpg\",\"width\":2560,\"height\":1344,\"caption\":\"Carter Murray\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cartermurray.com\\\/#\\\/schema\\\/person\\\/8b649928ffed95f34bc6114f3b7faaad\",\"name\":\"Carter Murray\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/73da63f1249760a80ad94428a52d3315d45b26c353cacc88371ac23707c26219?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/73da63f1249760a80ad94428a52d3315d45b26c353cacc88371ac23707c26219?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/73da63f1249760a80ad94428a52d3315d45b26c353cacc88371ac23707c26219?s=96&d=mm&r=g\",\"caption\":\"Carter Murray\"},\"url\":\"https:\\\/\\\/www.cartermurray.com\\\/de\\\/author\\\/cartermurray\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unified communications in a crisis - Carter Murray","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/","og_locale":"de_DE","og_type":"article","og_title":"Unified communications in a crisis","og_description":"When you\u2019re recruiting a communications professional, it pays to look under the hood of their CV. While it\u2019s brilliant to see that they\u2019ve worked for notable brands and even on specific campaigns, picking apart their philosophy on communications tactics and strategy means looking for times they\u2019ve been tested. In a few months\u2019 time, that\u2019s going [&hellip;]","og_url":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/","og_site_name":"Carter Murray","article_published_time":"2020-03-08T16:17:00+00:00","article_modified_time":"2022-06-19T13:55:04+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/04\/east-west.jpg","type":"image\/jpeg"}],"author":"Carter Murray","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Carter Murray","Gesch\u00e4tzte Lesezeit":"3 Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/#article","isPartOf":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/"},"author":{"name":"Carter Murray","@id":"https:\/\/www.cartermurray.com\/#\/schema\/person\/8b649928ffed95f34bc6114f3b7faaad"},"headline":"Unified communications in a crisis","datePublished":"2020-03-08T16:17:00+00:00","dateModified":"2022-06-19T13:55:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/"},"wordCount":635,"commentCount":0,"publisher":{"@id":"https:\/\/www.cartermurray.com\/#organization"},"image":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/04\/east-west.jpg","articleSection":["Communications","Markteinblicke"],"inLanguage":"de-DE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/","url":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/","name":"Unified communications in a crisis - Carter Murray","isPartOf":{"@id":"https:\/\/www.cartermurray.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/#primaryimage"},"image":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/04\/east-west.jpg","datePublished":"2020-03-08T16:17:00+00:00","dateModified":"2022-06-19T13:55:04+00:00","breadcrumb":{"@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/#primaryimage","url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/04\/east-west.jpg","contentUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/04\/east-west.jpg","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.cartermurray.com\/market-insight\/communications\/unified-communications-in-a-crisis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cartermurray.com\/de\/"},{"@type":"ListItem","position":2,"name":"Unified communications in a crisis"}]},{"@type":"WebSite","@id":"https:\/\/www.cartermurray.com\/#website","url":"https:\/\/www.cartermurray.com\/","name":"Carter Murray","description":"Global marketing and sales search and recruitment","publisher":{"@id":"https:\/\/www.cartermurray.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cartermurray.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.cartermurray.com\/#organization","name":"Carter Murray","url":"https:\/\/www.cartermurray.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.cartermurray.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/CM_Opengraph-Image3-scaled.jpg","contentUrl":"https:\/\/www.cartermurray.com\/wp-content\/uploads\/sites\/3\/2022\/05\/CM_Opengraph-Image3-scaled.jpg","width":2560,"height":1344,"caption":"Carter Murray"},"image":{"@id":"https:\/\/www.cartermurray.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.cartermurray.com\/#\/schema\/person\/8b649928ffed95f34bc6114f3b7faaad","name":"Carter Murray","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/73da63f1249760a80ad94428a52d3315d45b26c353cacc88371ac23707c26219?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/73da63f1249760a80ad94428a52d3315d45b26c353cacc88371ac23707c26219?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/73da63f1249760a80ad94428a52d3315d45b26c353cacc88371ac23707c26219?s=96&d=mm&r=g","caption":"Carter Murray"},"url":"https:\/\/www.cartermurray.com\/de\/author\/cartermurray\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/users\/347"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":0,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/tags?post=217"},{"taxonomy":"hd_author","embeddable":true,"href":"https:\/\/www.cartermurray.com\/de\/wp-json\/wp\/v2\/hd_author?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}