{"id":23461,"date":"2023-05-16T08:57:26","date_gmt":"2023-05-16T08:57:26","guid":{"rendered":"https:\/\/www.cartermurray.com\/?post_type=hd_report&p=23461"},"modified":"2026-04-27T13:45:57","modified_gmt":"2026-04-27T13:45:57","slug":"marketing-salary-guide-and-trends","status":"publish","type":"hd_report","link":"https:\/\/www.cartermurray.com\/de\/report\/marketing-salary-guide-and-trends\/","title":{"rendered":"UK marketing salary guide and trends – 2023"},"content":{"rendered":"\n
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This year\u2019s focus is on proving the value of marketing.  <\/p>\n\n\n\n

Marketing is often overlooked as a revenue generating function and can be misunderstood when it comes to return on investment (ROI) and justifying its value for business\u2019s goals and strategies.  <\/p>\n\n\n\n

The UK’s economic climate is driving more scrutiny over budgets for businesses. Many marketing functions will be feeling the pressure when it comes to proving their value and achieving sign-off for growing or upskilling their teams.<\/p>\n\n\n\n

We all know that 2022 saw a boom in the job market as professionals chose to change employers post-pandemic but now we face economic uncertainty.<\/p>\n\n\n\n

Download our guide below<\/a> to find out more.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The perception of marketing<\/h2>\n<\/div>\n\n\n\n
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In our survey of UK marketing professionals, we discovered an intriguingly balanced perspective: half of respondents believe their marketing function is seen as a cost centre while the remaining 50% feel recognised as a revenue generator.  <\/p>\n<\/div>\n\n\n\n

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