Trade Marketing Manager

We have a current opportunity for a Trade Marketing Manager B2B on a permanent basis. The position is based with a UAE Tourism Board. For further information about this position please apply.

The Trade Marketing Manager will play a pivotal role in coordinating and optimizing partnership marketing initiatives with B2B trade partners (tour operators, destination management companies (DMCs), travel agents, etc..). This role requires a dynamic individual who thrives in a fast-paced environment, possesses exceptional organizational skills, and demonstrates a keen understanding of B2B2C marketing strategies.

Area of Contribution

• Strategy Formulation: Collaborate with partners to conceptualize and plan co-marketing campaigns that align with the destination’s brand positioning and marketing objectives.
• Partnership Management: Organize and manage all partnership marketing activities across various partners and markets, maintaining a comprehensive overview throughout the year.
• Co-Marketing Campaign Development: Develop comprehensive campaign briefs to support partners, outlining objectives, target audiences, messaging, creative assets, and performance metrics.
• Relationship Building ▪ Cultivate strong, collaborative relationships with partners, negotiating mutually beneficial campaign terms.
• Relationship Building ▪ Serve as the primary point of contact for partners, addressing inquiries, resolving issues, and fostering positive long-term partnerships Agency Coordination ▪ Coordinate all B2B2C activities with all relevant market GSAs (Global Sales Agents)
• Stakeholder Management ▪ Provide timely B2B2C campaign overviews to internal stakeholders, highlighting results and areas for optimization.
• Partner Accountability ▪ Manage all B2B partner marketing commitments, ensuring timely delivery of media plans across owned and paid channels.

Educational Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field Professional Qualifications
• Certificate or post graduate degree in digital marketing, B2B marketing strategy is highly advantageous.

Experience

• 6 – 8 years of marketing experience within an agency, DMO, tour operator, DMC or travel agency
• Understanding and application of marketing fundamentals, destination marketing, and marketing platforms
• Proficiency in digital marketing and social media strategy
• Experience in project management and budget management.
• Ability to collaborate effectively with internal and external stakeholders * Strong strategic thinking, analytical skills, and attention to detail.
• Time management, resource allocation and ability to multitask.
• Excellent written and verbal communication skills

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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