Value Retail

The Client

Value Retail is the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations in Europe. Through the Collection of Chic Outlet Shopping Villages, Value Retail serves the world’s leading brands in key tourist markets, an hour or less from London, Milan, Paris, Barcelona, Madrid, Dublin, Brussels, Munich and Frankfurt.

Value Retail has consistently delivered double growth every year since the opening of Bicester Village in 1995, while the Villages produce among the highest sales densities for shopping in the world.

Client’s Need

Carter Murray were tasked with hiring a Global Head of Analytics, based in Oxford, responsible for ensuring they utilise all available metrics and information in a way which helps them to share key information and insights with the business as well as optimising their marketing budget. Importantly too this role would help develop econometric modelling skills so that they can look to optimise their budget spend behind the most impactful customer initiatives.

Our Solution

Based on our findings and observations of the dynamics within the business, it was agreed that the most important consideration, in addition to technical skillset, was the individual's interpersonal style. Therefore, our search activities were focussed across a broad range of industries beyond retail. A target list of consumer-focused companies known to maximise the benefit of customer data was drawn up and a diverse set of candidates were approached.

The Result

Carter Murray enabled our client to appoint an exceptional individual with extensive experience in establishing customer insight functions. Since joining, this individual has successfully worked with all members of the Customer Team as well as villages and other group departments such as retail, ensuring that reporting and information is of the highest quality and delivers key insights to the business to help support the strategy.