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The Lawn Tennis Association

The Lawn Tennis Association (LTA) is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man.

Latest Case Studies

Financial Times

The Client The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 737,000. Client’s Need After facilitating a number of Executive, Manager and Senior Marketing Manager briefs across different business units, Carter Murray were engaged on a Senior Brand Manager mandate in the Global Communications function. This division acts as an in-house agency, so this position was ideal for individuals looking for their first move client-side who were already operating at Account Director level. The need was also quite urgent, and somebody needed to be operating in the role as soon as possible. Our Solution Given our background working with the FT, we were able to accurate convey their culture to prospective candidates and consisting of profiles varying in skillset and seniority in just over a week. Most candidates had a notice period of three months, so we also submitted interim options to provide hands on experience while the successful candidates fulfilled their notice. The Result The permanent Senior Brand Manager started three months later and the temporary option impressed so much that they were also offered a full time position. Our relationship with the FT continues to develop as we are engaged in marketing and commercial briefs at all levels across every business unit.
Vanguard

The Client Vanguard is the second largest asset management firm globally speaking and of the leading providers of passive investment management. It is also one of the leading providers of ETF management and globally recognised as one of the leading, specialist investors in this space. Vanguard have revolutionised the asset management world, offering market leading management fees for retail investors across the market’ passive fund offering. Client’s Need Having helped grow the institutional team here in London, Vanguard engaged with Carter Murray to redefine and grow out the UK Marketing space across their intermediary and retail propositions. Following the hire of the UK Marketing head, the firm decided to build out the business and hire a senior marketing manager to lead tactical and strategic marketing for the business. As many who know Vanguard know well, the culture piece is extremely prominent in all hiring that they undertake across the business. This being a new in the business, coupled with the quite select experience across both the marketing and client streams, the search was fairly specific in its ask. Although a “complication” many would like to have, Vanguard’s reputation and standing in the market ensured that interest in the role was overwhelming, meaning the team had to have a very strong appreciation of the business, wider team and specific requirements of the new business Head. Our Solution Carter Murray worked closely with the UK Distribution team to identify competencies and soft behaviours required for the role. The process approach was very much guided by the competencies and skill set outlined by the business stakeholders. The team mapped Vanguard’s competitors in the asset management space, detailing those with specific fund competencies and experience and those considered leaders amongst their peers in their field, at this level. Carter Murray assessed and interviewed each candidate, cross referencing identified skill sets as and when necessary. The Result Having reviewed 8 profiles, Vanguard took 4 candidates to initial stages, 2 to final stages and 1 to offer stage, who, despite various offers, was delighted to progress their career at Vanguard. It was clear that Carter Murray’s appreciation of Vanguard’s ethos, culture and unique position in the market led to the successful hire.
Clifford Chance

The Client Clifford Chance is a one of the world's best and biggest top tier law firms with significant depth and range of resources across five continents. In Asia Pacific, their network began with the Hong Kong and Singapore offices which opened in 1980 and 1981 respectively. Since then, they've invested to keep pace with clients' businesses and worked on opportunities both within and beyond the region. Client's Need As a leader in the legal services field, they are rightly held to the highest standards in all they do. It is needless to say that the quality of their work and the premium reputation they have built over the years is but a by-product of the calibre of the people in the firm. This makes hiring for Clifford Chance a tall ask as they look to hire no less than the best talent in the market. Carter Murray, with Monica Bermeo as our Account Manager, has been partnering with Clifford Chance for our BD, Marketing & Business Management/Leadership requirements in the last couple of years now where they have successfully placed for us a couple of key members in the region. Our Solution Monica has been specifically instructed to hire for us a contract based Senior BD Manager to lead an office BD & Marketing team on an interim basis. Monica's dedication in finding us the right person paid off in that, she managed to successfully fulfil the requirement and we eventually converted that contract headcount to a permanent role. The Result One of the benefits of partnering with Carter Murray is how they are able to source from not only the local but from the international talent markets for us. Their global network then becomes our channel to position our opportunities in various parts of the world. On final point, the ability to identify exactly the type of talent and calibre suitable to the standards of Clifford Chance is vital for us. Monica proves to possess this and the level of recruitment expertise we require.
TGI Fridays

The Client TGI Fridays were looking to find maternity cover for a year to cover the Head of Marketing role, responsible for a fully integrated TTL marketing strategy, including mapping a game changing digital transformation roadmap. The Client's Need The business were keen to have a lengthy handover with the outgoing Head of Marketing which meant I was able to penetrate both the perm and interim/temp market. Our Solution As always my search included a complete cross section of the market reaching out to active and passive candidates, recommendations, head hunting and strong advert responses. As TGI Fridays have a distinct culture it was imperative I met with every single candidate I shortlisted before submitting them to the client- CEO Karen Forrester. The Result I was delighted to offer Victoria Searl the role who has a wealth of marketing experience in the world of casual dining.
Bank of America Merrill Lynch

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