As part of the 2019 MEIRA Practitioners Report produced in conjunction with Carter Murray, several interview with leading Investor Relasions leaders were conducted. Below is an extract from the interview with Nikki Catrakilis-Wagner Investor Relations Director, Tiger Brands and South Africa IR Society. To access the full report, please complete the form below.
South African Investor Relations programmes have over time proven equal to the task of dealing with the volatility created by global macroeconomic risks and rapidly changing economic signals from around the world. Below are some tips for Investor Relations success against a turbulent macrobackdrop.
Despite the incessant ‘noise’ around political and economic change or upheaval, consistent engagement with existing shareholders and debtholders, and also potential investors and sell-side analysts, is key to building trust and ensuring that the investment proposition is communicated adequately and properly understood. A good crisis is a terrible thing to waste. It inevitably means that you have investors’ attention – regardless of the reason – and so it is an opportunity to tell your story.
South African management teams are, for the most part, highly regarded for staying focused on the business and the elements of the environment that can be influenced – and communicating that focus clearly to investors is key to maintaining and enhancing credibility.
Contextualise the noise
Ensure that the company’s positions on topical issues are discussed and agreed upon. Work with peer companies where appropriate to understand an industry message through a central industry body where possible. This consistency in communication is imperative to ensuring that value-destructive uncertainty among investors is minimised and doesn’t take root.
To read the full interview, download the 2019 MEIRA Practitioners report.