The GCC has the potential to become the world’s fastest growing e-commerce playground, according to a new report by AT Kearney. High disposal income and smartphone use is impacting the potential for e-commerce & m-commerce (mobile commerce) across the region.
The e-commerce market share is much smaller than mature markets such as the USA, UK and Europe. According to a study only 34% of major GCC retailers have an e-commerce channel, compared to 58% in the United States. The study also showed that the e-commerce sector is expected to quadruple in value by 2020. M-commerce is becoming particularly important for retailers across the region and brands are finally realising they need to implement mobile as a complete channel in its own right.
As the retail market matures across the Middle East, brands are looking at ways to continually engage with consumers via multiple digital platforms such as branded apps, mobile sites, social media and blogs.
Throughout 2016 Carter Murray assisted a number of e-commerce platforms in developing and establishing teams across online trading, buying, merchandising, marketing, stylists, logistics and operations. We have the ability to fill key roles to ensure our clients keep up with the rapid pace of change in this industry and also help exceed growing customer expectations.