How working in Sydney compares to London

How working in Sydney compares to London

How working in Sydney compares to London

How working in Sydney compares to London

Carter Murray careers, Insights

I recently got on a one way flight from London to Sydney to take a like-for-like marketing recruitment role within The SR Group – a move I took for granted would be very smooth and for the most part (so far) it has been. 

I have, however, noticed some subtle differences between these global cities and after two months of acclimatising I feel now would be a great time to share some of these with you.

Relationship rich, coffee drinking culture: Some might find it astonishing (I certainly did - having spent a significant chunk of my life living in Scotland) that coffee drinking is such a cult in a city where the weather is generally very hot. But it is; and it is generally accepted that Australian coffee is the best in the world – far better than anything you could expect to be served in the UK and US coffee shops.  Perhaps it’s a catch-22 situation, but since moving over here I have noticed that my new clients are far more open to taking time out of their working day to chat over a flat white or skinny cap. For recruiters generally this makes the crucial relationship building part of our role far easier, but it is even more valuable for marketing recruitment; where understanding the style, strengths, quirks and suitability of candidates to specific work cultures is so imperative, and is something that can only truly be understood with a face to face meeting.

Work to live not live to work: Perhaps it’s the sunnier climate, and the more prominent focus on fitness and healthy living in Sydney in comparison to London (probably a result of said weather), but I have personally noticed that generally the hours both recruiters and marketing professionals work are on average shorter than what I experienced in London. The starts have been as early, but Sydney-siders show more discipline in trying to achieve balance – something I am trying to adopt.

Salaries in Marketing and BD roles: Brexit has undoubtedly had an effect on this, but even pre-Brexit, when I spoke to friends, colleagues and clients about salary I don’t recall a single person who felt the salaries in Sydney weren’t better than London. The median salary for a Marketing Manager in London was around AU$56,287, whereas Marketing Managers in Sydney are paid an average of AU$76,931. This gap is widened further when you consider the fact that research suggests the cost of living in London is actually marginally higher than Sydney.

Brand perception: Australians are extremely proud of their heritage brands, and so far I have noticed this stands across all industries. The most notable example of this is when I have spoken to candidates about how they would feel about working with any of the Big Four banks.  The response has been 100% positive, whereas in the London market (and arguably across the UK), the larger financial services institutions are generally perceived in a far more negative way and candidates will often actively avoid pursuing roles there.  Pre GFC this gap may not have been so wide, but I’ve noticed there is a sense of pride Australian marketers feel when they work for and speak about the financial and professional services organisations built in their home country that I didn’t  experience during my time in the UK.  

These are very early days for me, and I have so much more to discover about Sydney, from both a professional and personal perspective. However, what I would say to any marketer outside of Australia looking to broaden their experience, generally or in professional capacity, Sydney has a tonne to offer. 

And I’d be more than happy to share more of my insights over a world class cup of coffee.